Creative Details

Quality Score: 8/10

The advertisement promotes Optum Rx PBM's use of AI technology to enhance pharmacy benefit experiences by predicting member needs and drug trends.

Creative Information

CID:9392dc85-4684-48b8-9712-ef77de08f775
CRID:90_11879709
Domain:optum.com
Seat:StkAdpt
Size:300x250
Bid:$18.00
Timestamp:11/26/2025, 4:32:52 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:27:01 AM5.93s
    adomain_analysissuccess11/26/2025, 4:38:50 PM3.06s
    adomain_capturesuccess11/26/2025, 4:38:47 PM0.12s
    ad_rendersuccess12/10/2025, 4:26:55 AM16.01s
    brand_mappingsuccess11/26/2025, 4:32:53 PM0.07s

    Analysis Results

    Ad Format: banner

    Brands: Optum

    Sensitive:Pharmaceutical Products
    Size:300x250
    Data Transferred:168.64 KB
    Render Time:7.08 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Technology & Computing (IAB19)
    Creative Inferred IAB Ad Products:
    • Information Technology Services (1017)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Insurance (1340)
    • Health and Medical Services (1378)
    Total Ad Size:168.64 KB
    Requests Made:
    URLSize (KB)
    https://cdn.stackadapt.com/creatives/34645/AWQzivMUG3FMhk4B6cRYvwDIM1200x627.jpeg144.97
    https://cdn.stackadapt.com/creatives/34645/o1QtMpRZ_Ktn375LKEkbBwDIM300x300.jpeg11.66
    https://cdn.doubleverify.com/dvtp_src.js?ctx=34962712&cmp=DV1436327&sid=stackadapt&plc=stackadapt-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=347&auevent=1-1183-176411780829536517410378-1_be4dfb94-0ce9-4602-b30b-58313d74eb55&auadv=34645&aucmp=2914554&aucrtv=11879709&auplc=_cUWyukc0UZ&auxch=159&pltfrm=8839&aufilter2=IQMBFV&aubndl=sa_blank&turl=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fjamiecartereurope%2F2025%2F11%2F25%2Fyes-you-can-see-the-dark-side-of-the-moon-this-week---heres-when%2F&c1=300&c2=250&gdpr=0&gdpr_consent=8.93
    https://creative.stackadapt.com/icons/adchoices/adchoices.png1.71
    https://s3.amazonaws.com/stackadapt_public/js/saurl.js1.29
    https://srv.stackadapt.com/cookie?campid=2914554&is_ctv=0&nativeid=11879709&domain=forbes.com%3A%3A159&auctionid=1-1183-176411780829536517410378-1&impindex=0&m=MTcyLjU5LjM3LjQ1&isipgen=00.04
    https://east.srv.stackadapt.com/track_user_page?aid=1-1183-176411780829536517410378-1&iid=be4dfb94-0ce9-4602-b30b-58313d74eb55&br_domain=forbes.com&br_ip=172.59.37.45&window_location_href=about%3Asrcdoc&top_location_href=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F&is_iframe=true&network=kargo&br_page_url=https://www.forbes.com/sites/jamiecartereurope/2025/11/25/yes-you-can-see-the-dark-side-of-the-moon-this-week---heres-when/0.04
    https://us-east-win.srv.stackadapt.com/win?aid=1-1183-176411780829536517410378-1&sid=be4dfb94-0ce9-4602-b30b-58313d74eb55&wp=18&rid=c358bee5-2734-4af1-ab8f-d19e523ef17a&network=159&t=1764117808&said=1-1183-176411780829536517410378-1&sanid=1590.00
    https://tps.doubleverify.com/visit.jpg?ctx=818052&cmp=1619415&dvtagver=6.1.src&tgjsver=9118&jsver=9118&napr=LoadTagError__failedToLoadDVM__NotFound&cerrt=2&flvr=0&ee_dp_dvtptrace=TagUrl%3Dhttps%253A%252F%252Fcdn.doubleverify.com%252Fdvtp_src.js%253Fctx%253D34962712%2526cmp%253DDV1436327%2526sid%253Dstackadapt%2526plc%253Dstackadapt-dispJS%2526adsrv%253D0%2526advid%253D3891363%2526autt%253D1%2526dvtagver%253D6.1.src%2526ppid%253D347%2526auevent%253D1-1183-176411780829536517410378-1_be4dfb94-0ce9-4602-b30b-58313d74eb55%2526auadv%253D34645%2526aucmp%253D2914554%2526aucrtv%253D11879709%2526auplc%253D_cUWyukc0UZ%2526auxch%253D159%2526pltfrm%253D8839%2526aufilter2%253DIQMBFV%2526aubndl%253Dsa_blank%2526turl%253Dhttps%25253A%25252F%25252Fwww.forbes.com%25252Fsites%25252Fjamiecartereurope%25252F2025%25252F11%25252F25%25252Fyes-you-can-see-the-dark-side-of-the-moon-this-week---heres-when%25252F%2526c1%253D300%2526c2%253D250%2526gdpr%253D0%2526gdpr_consent%253D%3BDvmUrl%3Dhttps%253A%252F%252Fcdn.doubleverify.com%252Fdv-measurements9118.js%3BCurrentUrl%3Dabout%253Asrcdoc&ee_dp_dvtpurl=https%3A%2F%2Fcdn.doubleverify.com%2Fdvtp_src.js%3Fctx%3D34962712%26cmp%3DDV1436327%26sid%3Dstackadapt%26plc%3Dstackadapt-dispJS%26adsrv%3D0%26advid%3D3891363%26autt%3D1%26dvtagver%3D6.1.src%26ppid%3D347%26auevent%3D1-1183-176411780829536517410378-1_be4dfb94-0ce9-4602-b30b-58313d74eb55%26auadv%3D34645%26aucmp%3D2914554%26aucrtv%3D11879709%26auplc%3D_cUWyukc0UZ%26auxch%3D159%26pltfrm%3D8839%26aufilter2%3DIQMBFV%26aubndl%3Dsa_blank%26turl%3Dhttps%253A%252F%252Fwww.forbes.com%252Fsites%252Fjamiecartereurope%252F2025%252F11%252F25%252Fyes-you-can-see-the-dark-side-of-the-moon-this-week---heres-when%252F%26c1%3D300%26c2%3D250%26gdpr%3D0%26gdpr_consent%3D&dvp_gdpr=0&dvp_gdpr_consent=&ee_dp_ctx=34962712&ee_dp_cmp=DV1436327&ee_dp_sid=stackadapt&ee_dp_plc=stackadapt-dispJS&dvp_isLostImp=10.00
    https://cdn.doubleverify.com/redirect/?host=tpsc-ue1&param=akipv6&impid=750d562305d44bb1b16c26647dd87631&dup=&eoid=10000.00

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <!DOCTYPE html><html><head><meta charset='utf-8'/><script>function adjust() {var elements = document.getElementsByClassName('with-adjustment');for (var i = 0; i < elements.length; i++) {var e = elements[i];var cutOffBy;do {cutOffBy = e.scrollHeight - e.clientHeight;if (cutOffBy <= 0) {break;}if (cutOffBy > 0) {e.style.fontSize = (parseFloat(e.style.fontSize) - 0.25) + 'px';}} while (cutOffBy > 0 && parseFloat(e.style.fontSize) >= 8);}}if (document.fonts && document.fonts.ready) {document.fonts.ready.then(function(){if (document.readyState === 'complete') { adjust(); } else { document.onreadystatechange = function() { if (document.readyState === 'complete') adjust(); } }});} else {if (window.addEventListener) {window.addEventListener('load', adjust, false);} else if (window.attachEvent) {window.attachEvent('onload', adjust);}}</script></head><body style="margin: 0px; background-color: white;"><div id='sa-content-div-pSdBShew0A' style="height: 248px; width: 297px; position: relative; border: 1px solid; border-color: #bbbabc"><div style="position:absolute; top:0; right:0; background:white; opacity:0.7; width:17px; height:15px; text-align:center; z-index: 16777270"><img id='sa-adchoices' src="https://creative.stackadapt.com/icons/adchoices/adchoices.png" width="12" height="12"></div><script>try{var sa_adchoices = document.getElementById('sa-adchoices');if (sa_adchoices){sa_adchoices.onclick = function(){window.open('https://www.stackadapt.com/privacy-policy','_blank');}}}catch(err){console.log(err);}</script><a target="_blank" href="https://clk.srv.stackadapt.com/clk?aid=1-1183-176411780829536517410378-1&cid=2914554&adid=11879709&sid=be4dfb94-0ce9-4602-b30b-58313d74eb55&uid=S63l5iQpoev96E2TMHHSGA&did=forbes.com%3A%3A159&adurl=https%3A%2F%2Feast.srv.stackadapt.com&t=1764117808&brandname=Optum+Rx+PBM&adheading=Ready+before+members+call.+That%27s+AI+innovation.&iidx=0&nid=159&bip=MTcyLjU5LjM3LjQ1&curl=aHR0cHM6Ly9idXNpbmVzcy5vcHR1bS5jb20vZW4vcGhhcm1hY3ktYmVuZWZpdC1tYW5hZ2VtZW50L2lubm92YXRpb25zL2FpLXRlY2hub2xvZ3kuaHRtbD91dG1fY2FtcGFpZ249UlhfOC42X0duUkdlbmVyYWxfMjAyNV9VUyZ1dG1fc2Znb2NhbXBhaWduaWQ9NzAxVlYwMDAwMFNrdTBoWUFCJnV0bV9tZWRpdW09TmF0aXZlJnV0bV9zb3VyY2U9U3RhY2tBZGFwdCZ1dG1fdGVybT0yMDI1eTk5NGkxMG5jMTcmcz1OYXRpdmUmdXRtX2NvbnRlbnQ9UEJNX1NBX0FJX01lbWJlcnNfSGVhbHRoUGxhbnNfTmF0aXZl&r=" style="color:black; text-decoration:none"><div style="text-align:center;"><div style="height: 156px; background-image: url('https://cdn.stackadapt.com/creatives/34645/AWQzivMUG3FMhk4B6cRYvwDIM1200x627.jpeg'); background-repeat: no-repeat; background-position: center; background-size: cover;"></div></div><div id="banner-headline" class="with-adjustment" style="margin:2px 10px 2px 10px;overflow:hidden;text-overflow:ellipsis;width:285px;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;font-family:sans-serif;font-size:14px;font-weight:700;max-height:38px;">Ready before members call. That's AI innovation.</div><div id="banner-body" class="with-adjustment" style="font-size:10px;-webkit-box-orient:vertical;color:gray;font-family:sans-serif;margin:0px 15px 2px 10px;width:280px;overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:3;">From predicting member needs to drug trend, we're using the power of AI to supercharge your pharmacy benefit experience.</div><div style="font-family: sans-serif; font-size: 12px; margin: 5px 15px 2px 15px; position: absolute; bottom: 0; display: inline-block; width:93%; text-align:right;"><span id="banner-sponsor" style="font-family: sans-serif; margin-right:5px; display: inline-block; vertical-align: middle; max-width: 85%; max-height: 20px; overflow: hidden; color:gray; font-size:7.5px; line-height:8.5px">Sponsored by<br/><b style="color: black;font-size:7.5px;">Optum Rx PBM</b></span><img style="height: 25px; width: 25px; vertical-align: middle;" src="https://cdn.stackadapt.com/creatives/34645/o1QtMpRZ_Ktn375LKEkbBwDIM300x300.jpeg"></div></a><div><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=34962712&cmp=DV1436327&sid=stackadapt&plc=stackadapt-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=347&auevent=1-1183-176411780829536517410378-1_be4dfb94-0ce9-4602-b30b-58313d74eb55&auadv=34645&aucmp=2914554&aucrtv=11879709&auplc=_cUWyukc0UZ&auxch=159&pltfrm=8839&aufilter2=IQMBFV&aubndl=sa_blank&turl=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fjamiecartereurope%2F2025%2F11%2F25%2Fyes-you-can-see-the-dark-side-of-the-moon-this-week---heres-when%2F&c1=300&c2=250&gdpr=0&gdpr_consent=" type="text/javascript"></script></div><div></div><div><img src="https://srv.stackadapt.com/cookie?campid=2914554&is_ctv=0&nativeid=11879709&domain=forbes.com%3A%3A159&auctionid=1-1183-176411780829536517410378-1&impindex=0&m=MTcyLjU5LjM3LjQ1&isipgen=0" width="1" height="1"><img src="https://us-east-win.srv.stackadapt.com/win?aid=1-1183-176411780829536517410378-1&sid=be4dfb94-0ce9-4602-b30b-58313d74eb55&wp=18&rid=c358bee5-2734-4af1-ab8f-d19e523ef17a&network=159&t=1764117808&said=1-1183-176411780829536517410378-1&sanid=159" width="1" height="1"></div></div><script src="https://s3.amazonaws.com/stackadapt_public/js/saurl.js" id="sa-url-script" purl="https://east.srv.stackadapt.com" aid="1-1183-176411780829536517410378-1" iid="be4dfb94-0ce9-4602-b30b-58313d74eb55" br_domain="forbes.com" br_ip="172.59.37.45" network="kargo" br_page_url="https://www.forbes.com/sites/jamiecartereurope/2025/11/25/yes-you-can-see-the-dark-side-of-the-moon-this-week---heres-when/"></script></body></html>

    Creatives

    Creative Screenshot 1