Creative Details

Quality Score: 8/10

The advertisement promotes National Grid's Smart Meter, highlighting its simplicity and benefits in saving money and improving energy management.

Creative Information

CID:d7040a9d-cf95-4ca9-ae22-29774ed1563b
CRID:29_686019408
Domain:nationalgridus.com
Seat:Xandr
Size:1x1
Bid:$0.29
Timestamp:11/26/2025, 4:32:47 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 4:37:23 PM6.58s
    adomain_analysissuccess11/26/2025, 5:10:01 PM5.86s
    adomain_capturesuccess11/26/2025, 5:09:55 PM0.20s
    ad_rendersuccess11/26/2025, 4:37:16 PM37.89s
    brand_mappingsuccess11/26/2025, 4:32:48 PM0.14s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: National Grid

    Quality:Lots of data loaded
    Size:300x150
    Data Transferred:5075.90 KB
    Render Time:12.78 Seconds
    Video Duration:15.0 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Technology & Computing (IAB19)
    Creative Inferred IAB Ad Products:
    • Energy Services (1031)
    • Green Energy (1032)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    • Technology & Computing (IAB19)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    • Gas and Electric Services (1403)
    • Utilities Apps (1438)
    Landing Page:
    Total Ad Size:5194.60 KB
    Requests Made:
    URLSize (KB)
    https://cache-ssl.celtra.com/api/videoStream/c37eb1621b3e424c62d35b7f272e1ab0487f0c709f7fa64eb720da700e5f3074/vp9_served_1080p/video.webm?transform=VideoStream&celtraCacheBust=3-14310.40
    https://cache-ssl.celtra.com/api/creatives/6c73e6ae/compiled/vpaid.js?v=3-aab31421&secure=1&cachedVariantChoices=W10-&isPurposePreview=0514.13
    https://acdn.adnxs-simple.com/vx/static/w/anwrapper-1.1033.0.js176.86
    https://cdn.adnxs.com/v/video/252/trk.js118.19
    https://ads.celtra.com/dc5f0251/vpaid.js?sessionId=s1764174999xa066b1a261c156x85795950&scriptId=blank-script-id&eventIndex=0&user.clickid=ea141064-ca60-11f0-8595-42010ab2011f&externalSessionId=ea141064-ca60-11f0-8595-42010ab2011f&externalSiteId=8173&adtheorent_zipcode=02703&gpsLat=0.0&externalPlacementId=779178&accountId=f68357d9&externalAdServer=AdTheorent&adtheorent_dma=521&externalCampaignId=19756&adtheorent_advertiserid=1082&tagVersion=url-standard-7&eas.W0NSRUFUSVZFSURd=495195&externalCreativeId=495195&adtheorent_creativeheight=1080&externalBundleId=championselect.net&gpsLng=0.0&adtheorent_encodedpageurl=https%3A%2F%2Fchampionselect.net%2Fv2.1.448%2Flol%2Fprofile%2Fna1%2FFreshlyINFAMOUS-NA1&adtheorent_creativewidth=192033.81
    https://nym2-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fchampionselect.net%2Fv2.1.448%2Flol%2Fprofile%2Fna1%2FFreshlyINFAMOUS-NA1&e=wqT_3QLyaPBAcjQAAAMA1gAFAQismpnJBhC4xrO3jp7KMhjUmq7uks-58i0qNgl8FK5H4XrUPxFJUPwYc9fSPxkAAADgUbgSQCEREgQpfA0k0DEAAADgehTmPzCdl_kIOO0_QM8LSIsBUNCmj8cCWJGXUWAAaN_5aHjVpAWAAQGKAQNVU0SSBQbw_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-CgwxmuBOQU1FEi5GdXNlaWRlYXNfTmF0aW9uYWwgR3JpZF9NQSBBTUkgQXdhcmVuZXNzX1EyIDI18gIfCg45rgVDAA0yOQAh0CAKTElORUlURU0pIiAzNjY48gJECgwRFwU3HDRWaWRfSW50AQegQWxsRGV2X0NQTV9QcmVkLVRhcmdldGluZ19aaXAtQ29kZV9QZWVyMzkFXhhTVFJBVEVHJYAoNzc5MTc48gIiCgwRFwVeABIJU0BpY2VfdGlsIDEyLjHyAkMKDDGMBSUkMzE1cyU3QyU3QwmICQwAWAkHHGRjNWYwMjUxCQ6INDIxNjE1MTI18gImCgZJQUJDQVQSHElBQjEwLTJ8SUFCOXwBBQgtMjUFDSgtMzDyAi8KCUVOQw0sACINLAFtCEFCOQ0HCC0yNREKATKwDQoIRENBUlJJRVISAT_yAggKBkRNT0RFTPICEQoDRE9TEgpXaW5kb3dzIDEwARQ8C1RFTVBFUkFUVVJFEgI0OQEUyARDSVRZEglBVFRMRUJPUk_yAhoKCUlQQUREUkVTUxINMTAwLjEwLjg2LjIyM_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_QERAGQFOI4BAwUuAFRhAwglM0R-BQMIJTNCcQcMJTNEMUYJAyAlM0JkSXAlM0RGDQMJGxB2NiUzRBl0QZUIJTNEeRUBJmUXGCUzRDAlM0JlGwglM0RlHQglM0J9HwGCZSEIJTNCMiMDARkIJTNCdScBEHUpIWQEYXQBogRDNAGUDGxvbmcZDhRkbWElM0RhNSGbcTcJswR6aQFKbT0BdGE_CCUzRDb8Af5BA_5BA_5BA_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_poAdpoAADLOmgAUDgoFR0VPDoYNpZwhVzQNUlRETUlORElDQVRPUkU6PBkKC0NVUlJFTlRUSU1FEgq5iRDyAh4KCFEUVhACIAsKBlBPTExFTkWXJAkKB0NBVEFMT0cOOg0BOyREVUNUU_ICHAoLIoYKBFY0QogKAA0uHwAUNvICHQoMFS8IQUxMOjAAVIADAIgDAZADAJgDFKADAaoDzQQKnASFUAA6Sr0KyFdpbnM_cHJpY2U9JHtBVUNUSU9OX1BSSUNFfTtpbXBJZD0yODQ3Mzk4Nzc3OTMyMjY4MC7TCirpCibeCg4jCB4KC_nzJuoK8YMAPUo-BR5sCobQCiBwcm9wZXJ0eT1GrwN6zwrpoca4Ckxpc0RvdWJsZVZlcmlmeT1mYWxzZVbNCgxiaWRQJVQkTUM0ek1qQXdNRDYEADROZzt0cmFuc2FjdEN1chIVCxEPRG9udlJhdGU9MS4wO2FnZW5jeQ0iDQ0uIAAMYmlsbA0eBQsuHAAORAmSQwwIGhEyPuMBSCIJNjg2MDE5NDA4KgQxNDg3OgYW8QmwSADAA-CoAcgDANgDxOUu4AMA6AMA-AMDgAQAkgQJL29wZW5ydGIymAQAogQNMlANsKgErNUPsgQSCAQQBBiABSDoAigCMAA4A0IAuAQAwAQAyAQA2gQCCAHgBADwBBKNEvA-iAUBmAUAoAWZxZKK7fKW9wqqBSRhMTUzYTc4OC0zN2Q0LTQwNDEtOTY3Zi00YTczMmIyMDFlZGbABQDJBQAAAQIU8D_SBQkJAQoBAWzYBQHgBQHwBf0Q-gUECAAQAJAGAZgGALgGAMEGASAgAADwP9oGFgoQCQ0ZAcgQABgA4AYE8gYCCACABwGIBwCSB8Q8PFZBU1QgdmVyc2lvbj0iMy4wIj48QWQgaWQ9ImWKuw0kIj48V3JhcHBlcgE3GFN5c3RlbT4eFgsIPC9BERMFaERBZFRhZ1VSST48IVtDREFUQVtx0yRhZHMuY2VsdHJhDuoMAC8eng-gL3ZwYWlkL3Zhc3QueG1sP2FjY291bnRJZD1mNjgzNTdkOSZ1c2VyLmMOcwsAaZYqAlAmZXh0ZXJuYWxBZFNlcnZlcj1BZFQaOw0QJnRhZ1YtDIh1cmwtc3RhbmRhcmQtNyZlYXMuVzBOU1JVRlVTVlpGU1VSZI0gFVIYQ3JlYXRpdg6gDklqFRoYUGxhY2VtZQW7FmcMFRsQQnVuZGwBM0YDBBUkCFNpdAEiDtQSFRQAQxq_DQ6jDg6bDBUZCFNlcyHNmnwPKCZncHNMYXQ9MC4wBQsEbmcFCyZPDgRfYw3WKGhlaWdodD0xMDgwTh8AFHdpZHRoPQ7_Ei4eAA7_Dgg1MjEuEwAcemlwY29kZT0S0hMuGQAsYWR2ZXJ0aXNlcmlkAWcAMi4dAARlbgE1HGRwYWdldXJsOjEPRjsB2k4TEF1dPjwvYRNZqwxJbXByKVJlFWEgPr4CPmsOKC9Db29raWVTeW5jcQsYP2dkcHI9MAVgGVIAPj5eAAQxIk4cAwQuZKWzElkOEn0WaGRkbS90cmFja2ltcC9ONDYwMDIuMTE3Mjg0MCpnFjROQzIvQjMzNTMyMTMzLiKOCVA7ZGNfdHJrX2FpZD02MTQzMTk0NDgRFTBjaWQ9MjM1MzQ3ODA5ARUccmRpZD07a3eShgUIO29yloUDAVoOLRFgO3RhZ19mb3JfY2hpbGRfZGlyZWN0ZWRfdEF0YTAcPTt0ZnVhPTslPxgke0dEUFJ9BQ0cX2NvbnNlbnQNFURfQ09OU0VOVF83NTV9O2x0ZD0BYxR0ZHY9MT9-dQEAMkp1AULTARBJbXBzP15NCKKnBrp3CABUDhMQhkYIwqAI3j0IIs4PLvUS5sQIGvcTDoAQLpMTqHRoaXJkUGFydHlJZFR5cGU9MDtucGlLZXk9MDtoaElkPTUxOTQxOTczNl1hr2pPAwAzjtoBaa0QQWRvYmWapgMANKZXABxMaXZlUmFtcJpaAAA1ploAGE5ldXN0YXKaWQAANqZZABhCbHVlS2FpmlkAADemWQAQTG90YW2eZAEAOKZYAAxLcnV4mq4AADmmVgAhugRJbg7yFJpcAAAxqhsGFFRocm90bGIMAR5JCARzPhULxX0WVggoIiBzZXF1ZW5jZT3FMSBMaW5lYXI-PEmhEwkHACDpjhAiMTkiIO24JCIxNSIgeVBvc2kSoxcYInRvcCIgeBkQAHLh3ngiIHByb2dyYW09IkFkQ2hvaWNlcyI-PFN0YXRpY1JlFoQVACAeEghlnSQiaW1hZ2UvcG5nSlwBAGMJQwgudHJFrQBjEt4JcGdldD9uYW1lPWFkbWFya2VyLWljb24tdHIucG5npa02cAAJ0xa9FR0MIUQIdWdoRjEHGG9wdC1vdXQy4RgFVyEhBUcVOxkTBHM-CQ0NBxRzPjxEdXIShBcoPjAwOjAwOjE1PC8VEwQ8VOV-CG5nRQ4pGABzGRAEIGUBEQQ9ImGbAHRKEQFCWAYFkO55GRp5GQ4_GQBlirELsXWGVgbeJQZ2Gg8SJhcAPSUfVk8GEtIVCSEltTFqRmQBMGZpcnN0UXVhcnRpbGX-bAH-bAH-bAH-bAFmbAElJwBxLSdudAEyKQB6fAEYbWlkcG9pbv7jAv7jAv7jAv7jAmrjAjEibnIBESR6bQESEQn-6QL-6QL-6QL-6QKG6QIlJ47pAjIpAHp8ARhjb21wbGV0_mAE_mAE_mAE_mAEamAEMSJu6QIRJHptAQxwYXVz_moB_moB_moB_moBamoBJR9uZwEFIXpkAR69CQxWaWV3_jUH_jUH_jUH_jUHZjUHMSYMdmlld25yAS4oAHp5AQRtdf5GBP5GBP5GBP5GBG5GBCEebmkBASB6YQEEdW4BJf7UAv7UAv7UAv7UAmbUAikgbmUBCSJ6ZwEQcmVzdW3-ZwH-ZwH-ZwH-ZwFqZwEpIG5nAQkiemcBJGZ1bGxzY3JlZW7-0gL-0gL-0gL-0gJm0gI5JG5vARkmOnMBIlwOHsYPAFYOHycWkg8EPjwFCCZ-Dob1Fw6FGu7KDxrKDxYiDxLtF6pZFhpMFYbXD3KfD_5DKf5DKepDKSUxEhUZJeYljjm-Og8APs0BAGFqZBkIY2xr_mQZemQZ_goZngoZThkBAC8y9AIALx5MFAAvHoMUAD4ZCw4jEyLtHQgvQWQaKxscPqAHQKoHBjESICxIugcIKgQxLS0tQAHIB9WkBdIHDyK7Hg6CHhAgANoHBg63HvRcAhgA4AcA6gcCCADwB4T__gKKCKAECpsEAAABmr2dc-AAZSjw5uzjOARUB0e4d3F-XkFnazLvYK5mswfSEbUej--s7WxYrH6xVr34TTO9WaP9NW2x5tNoOhEDXbjcHJwrSg-e_1TtS6tBsd_q985VIeMFlXCKXyyIszS0pUdGGlh1g0P1eICY9bnXokXvn09Fn85Y07mSnt664mHWC9D212OsSJys3bv48-TxJfVTWqX5995KUyjbwNlv3ZlqVWh_IakNGgRCNFkUpNV1J55yRxgKn5ZQkPlw7tKsadblEDgt6RSkGE-U6X8VhegAy_ZLwV1RE3m-VcLvHmQkiCnTHVTKB0r8-jk7gbEKYBdSeOYHUmIyeYTeZGYKhyRpMahM_mrP3JYn9_8H39idP4_y2m2917QKeJe3mmYrWCVH-X7BHtMgBBPGcUdVmYJhhxaMMUu15ntTHzlPD73NK9gdGSrEhvtvudFymYYHwUGd4jn5o4jQ76um9ETEZz1wuA-n6aTgrOurz_Z9bU0jV4fKnkoQkG6gYCecvu4tCk-dMyC8ncKYdCH8uF4kBvoNaH59b7OW3cqqjPlPA0HmmBM49IAoiMy_UGZJROhdF81yGbQU5Mdad9NC53URbBFe9bhSJUWc_WHKOMRDmn0tzHX7gVRKkYG1mJQth4Kbhbf6rUNF04dZkHRYamYzeRIKO14EgsTVc5H36hmZZYnkCrN5mJ2drgXe-nsZylEFoi0PMt8sPZYQAZUIAACAP5gIAcAInKcD0ggLCP___7-AHhAAGADaCAQIACAA4AgA6AgA&s=5cbc23d4752ecc87784e349f061de8f93abc5a71&pp=0.294418.45
    https://cache-ssl.celtra.com/api/videoThumb/c37eb1621b3e424c62d35b7f272e1ab0487f0c709f7fa64eb720da700e5f3074?position=50&transform=crush&resize=nullx200&quality=90&colorAccurate=true6.57
    https://cache-ssl.celtra.com/api/blobs/757ee31fa00e7d9bbf28a80db76951ee4b992d95676ccd0f6eb134f56a35369e/Vector%20Smart%20Object%20%402x.png?transform=crush&quality=1503.81
    https://cache-ssl.celtra.com/api/blobs/bee7327691e55f28c6a328cdee1321069826ca39c00c77827f80b844de7bfbe6/National_Grid_Logo_White-01%20%402x.png?transform=crush&quality=1503.19
    https://cache-ssl.celtra.com/api/blobs/66cb7b6f5862600504fe43157e3724a1303296558c385cedc670ac28530f73b0/Get%20the%20facts%20about%20smart%20meters_%20%402x.png?transform=crush&quality=1502.17

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3