Creative Details

Quality Score: 8/10

The advertisement promotes Natera's Horizon service, which offers partner testing to inform risk for current and future pregnancies.

Creative Information

CID:53b4cba8-f8c2-48f8-8bee-2bf58758ed6e
CRID:82_6564-955167
Domain:natera.com
Seat:PP
Size:320x50
Bid:$2.77
Timestamp:11/20/2025, 4:50:09 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/20/2025, 6:21:07 PM5.67s
    adomain_analysissuccess11/20/2025, 6:38:18 PM2.98s
    adomain_capturesuccess11/20/2025, 6:37:53 PM0.10s
    ad_rendersuccess11/20/2025, 6:21:02 PM22.81s
    brand_mappingsuccess11/20/2025, 4:50:09 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Natera

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:130.95 KB
    Render Time:7.41 Seconds
    Creative Inferred IAB Categories:
    • Family & Parenting (IAB6)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Fertility and Family Planning (1387)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Science (IAB15)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Landing Page:
    https://ma2-tr.contextweb.com/bh/ct2?i=xedgpwAmf1u...
    Domain:ma2-tr.contextweb.com
    Brand:
    Internet Archive
    Total Ad Size:130.95 KB
    Requests Made:
    URLSize (KB)
    https://media-active.contextweb.com/creatives/6564/d384ea2c_c278_40d9_b461_34c6fb513089_NTR_PT2025_InformRisk_320x50.jpg62.43
    https://choices.truste.com/ca?pid=pulsepoint01&aid=pulsepoint01-mw&cid=25978&c=xedgpwAmf1uy&w=320&h=50&plc=br35.26
    https://api.b2c.com/api/init-31377as4lqmsvjeho7fp.js?PublisherID=561937&AdvertiserID=6564&Contextual=IAB8-7&CampaignID=25978&AdGroup=254244&ContextualURL=https://recipes.net/articles/how-to-cook-a-fresh-ham/&Country=USA&AppBundle=&DeviceID=&DeviceType=PHONE&InventoryType=SITE&PageURL=https://recipes.net/articles/how-to-cook-a-fresh-ham/&CreativeID=2833202&AdSize=320X5017.44
    https://cdn.doubleverify.com/dvtp_src.js?ctx=818052&cmp=DV1035707&sid=pulsepoint&plc=pp-dispjs-e&adsrv=0&advid=3891363&dvtagver=6.1.src&autt=1&DVP_DV_CT=1&aubndl=&auip=172.224.237.41&c1=562001&pltfrm=561937&auadv=6564&aucrtv=2833202&c2=254244&c3=677243&c4=[CMP_VALUE_FROM_CLIENT_DV_TAG]&c5=[CTX_VALUE_FROM_CLIENT_DV_TAG]&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28iPhone%3B+CPU+iPhone+OS+18_6_2+like+Mac+OS+X%29+AppleWebKit%2F605.1.15+%28KHTML%2C+like+Gecko%29+Version%2F18.6+Mobile%2F15E148+Safari%2F604.1&turl=https%3A%2F%2Frecipes.net%2Farticles%2Fhow-to-cook-a-fresh-ham%2F8.93
    https://api.b2c.com/d/31377as4lqmsvjeho7fp/bs.js6.38
    https://api.b2c.com/api/v/31377as4lqmsvjeho7fp?PublisherID=561937&AdvertiserID=6564&Contextual=IAB8-7&CampaignID=25978&AdGroup=254244&ContextualURL=https://recipes.net/articles/how-to-cook-a-fresh-ham/&Country=USA&AppBundle=&DeviceID=&DeviceType=PHONE&InventoryType=SITE&PageURL=https://recipes.net/articles/how-to-cook-a-fresh-ham/&CreativeID=2833202&AdSize=320X500.10
    https://aa.agkn.com/adscores/g.pixel?sid=9212304178&puid=HVb5wEYnhnQ00.08
    https://dpm.demdex.net/ibs:dpid=96678&dpuuid=HVb5wEYnhnQ00.05
    https://dpm.demdex.net/demconf.jpg?et:ibs%7cdata:dpid=96678&dpuuid=HVb5wEYnhnQ00.05
    https://ma2-tr.contextweb.com/bh/it?di=kqMbvjRI0s0%3D&dcc=0.02680&dl=18m_GbkblfA%3D&nid=Bsbhl5vtHlY%3D&advid=Zcequs9QYeo%3D&dm=recipes.net&crpc=kqMbvjRI0s0%3D&bp=0cuxhKN4CN4%3D&dt=0EYdXevGxh0%3D&rcpc=kqMbvjRI0s0%3D&vgd=HVb5wEYnhnQ0&vend=openRtb&drc=kqMbvjRI0s0%3D&mpcrs=1&rcpa=kqMbvjRI0s0%3D&ddgpr=kqMbvjRI0s0%3D&wp=0cuxhKN4CN4%3D&rcpm=0cuxhKN4CN4%3D&key=3KGBIL-djO1shBxjBPcYGY5lAnIGuqiz&cc=L4pwnib8KzY%3D&st=0EYdXevGxh0%3D&svc=Nnm8om4SgFw%3D&ad=820311&campid=joudL2kEYng%3D&etid=_i7XbQY55P3&ci=true&bdi=&h=82aff0a9747395c4186635e0c77aa1917d826c48&i=pvwp50SdRvUB&epid=8861&liid=kqMbvjRI0s0%3D&dlr=3dgarZR96dk%3D&cp=G7wbuWRrfME%3D&p=562001&ct=688946&ebp=0cuxhKN4CN4%3D&pdi=0&srv=PZU2HZCDj6leoC4kg3MWXHmzd-iktNeno7ZGtGa2UD7WCGSLX5lpRA%3D%3D&ts=5OUXB4qr3ENNtmPYWWPXcg%3D%3D&ewp=2.76891&dc=60.05

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    Advertiser Domain

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    Landing Page

    Landing Page

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    Creative Screenshot 1