Creative Details

Quality Score: 8/10

The advertisement promotes MoneyLion's service that allows users to access up to $500 of their pay early, emphasizing quick access to funds.

Creative Information

CID:f9bf77aa-f1ea-40b5-b3a9-efe23ed36aea
CRID:25_l33y19h4
Domain:moneylion.com
Seat:TTD
Size:728x90
Bid:$4.29
Timestamp:11/20/2025, 4:38:33 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/20/2025, 5:31:38 PM6.14s
    adomain_analysissuccess11/20/2025, 5:31:27 PM3.74s
    adomain_capturesuccess11/20/2025, 5:31:24 PM0.19s
    ad_rendersuccess11/20/2025, 5:31:32 PM8.10s
    brand_mappingsuccess11/20/2025, 4:38:33 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: MoneyLion

    Sensitive:High-risk Financial Investment OpportunitiesPayday Loans
    Size:728x90
    Data Transferred:74.31 KB
    Render Time:6.65 Seconds
    Creative Inferred IAB Categories:
    • Personal Finance (IAB13)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Payday and Emergency Loans (1349)
    • Financial Investment and Management Applications (1352)
    Domain Inferred IAB Categories:
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Credit and Debt Repair/Credit Reporting (1338)
    • Finance and Insurance (1335)
    • Banking (1337)
    • Credit Cards (1339)
    • Stocks and Investments (1351)
    • Financial Investment and Management Applications (1352)
    Total Ad Size:93.40 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/rg95y43/bf1822x/l33y19h4_728x90.jpg?cb=87690652.34
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=9wwxkxp_fiwuvzr_l33y19h4&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.18
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=3d58acb5-5225-4dbc-8252-c647d3c1d4be&crid=l33y19h4&wp=4.292857&aid=b019c1c2-2d98-4d00-85d4-3aca3bff280c&wpc=USD&sfe=1b4ca856&puid=d959cbeb-963d-2cb5-8327-a5ec5481167b&bdc=131&tdid=13fd59a2-9b17-4754-bd49-ba4ebb3fae0f&pid=rg95y43&ag=fiwuvzr&adv=bf1822x&sig=18eoB-gt_yh7bk7e63ogj1Jrp570ICsXBqfxeM2mW1-Q.&bp=6.01&cf=9679913&fq=0&td_s=therecipecritic.com&rcats=7gr,2ic,hhr,hmy,26o,zm4&mste=therecipecritic.com&mfld=2&mssi=&mfsi=&uhow=90&agsa=&rgz=60602&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Safari&rlangs=en,os&mlang=&svpid=8482&did=&rcxt=Other&lat=41.883500&lon=-87.630500&tmpc=10.79000000000002&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&testid=iavc1%20&cc=1~KLUv_WNa1XJFaQC1CQBTkkY9A3msgTzeAJ43cNczYNczYNUqcMeiIYCIJZDnCeTxnfra8OLCga0pUSJYZ6SCBkjqXxuCBL6wVnYCVtbKTgCKH4AqwoCdOcCOOcBaYgAUV8i6fwCdK8Rq5PoGDKkKwPMCoPgAkNgAeXBKtyhcPgUGuNY30zazm3VYV11UFpldXku8RNcGJ35T7Ta9NusqYRYmIcAQUQKELRQpj1zglia_Bcm3ddcawtvajVtQ2q0k7FaQ3lYOVgsVqwXqI9JC9BFp5WmZ0e0nNYVPa0dr1ZMVpKtUFSxUrVUPFqqekHU_liKPBYXFSgIE5ugJs9z_U8X6ILG-O58Z__M8Wwcb6ZYDVwZWUBxCcwaNuIO2o4DZGzQKH1yESYNlAA4H_NCWf1MZWrB37WQdojNMJkLPaU573z8E&dur=1~KLUv_WMFoCgkFAB9AgBTRA4VgBpABD6qC6jw77z-c29P9YaZ9g1pvRTeuDOUOtf-Z2RJAbABxRpHfPBmOAGwsRFJ4Zm05DOtAAEF_NSQD5OHQZZ8RWoJVukDULaT&durs=9g2eCv&crrelr=&fpa=714&pcm=3&vc=12&said=3676813f-b353-417a-8770-0200889e4138&ict=Ethernet&auct=1&us_privacy=1YNY&im=1&mc=3acc0b16-17ac-47ff-86ff-3882ff5e93b8&ev=sUEKlekAsivqU3hGaOfHWX78OpEya2wo_yNP5_xUFAM.&rsv=0.000000000124185998022765&abr=7399804e-3ee7-4f3e-9258-91af58d91559&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=9wwxkxp_fiwuvzr_l33y19h4&w=728&h=90&c=41090.04
    https://impressions.onelink.me/OpVb?pid=thetradedesk_int&af_channel=display&c=9wwxkxp&af_siteid=therecipecritic.com&af_adset_id=fiwuvzr&af_ad_id=l33y19h4&af_ad_type=728x90&af_sub1=13fd59a2-9b17-4754-bd49-ba4ebb3fae0f&af_sub2=CMI%20Marketing,%20Inc.%20d/b/a%20CafeMedia&af_sub3=Illinois&af_sub4=602&af_sub5=PC&af_web_dp=https%3A%2F%2Fwww.moneylion.com%2Fcash%3Futm_source%3Ddisplay%26utm_medium%3Dcpc%26utm_campaign%3Dpr-instacash_%7C_ch-display_%7C_ob-rtg_%7C_tr-paid_%7C_dv-desktop_%7C_in-appflow_%7C_lp-_%7C_dt-07.10.2025_%7C_c1-signups_%7C_c2-na_%7C_c3-1p_%7C_c4-siteretg_%7C_c5-webtraffic&advertising_id=&android_id=&idfa=&clickid=3d58acb5-5225-4dbc-8252-c647d3c1d4be&af_viewthrough_lookback=24h&af_dp=moneylion%3A%2F%2F&af_xp=custom&af_xplatform=true&af_xplatform_vt_lookback=24h&is_retargeting=true&af_reengagement_window=7d0.00

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <img src="https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=3d58acb5-5225-4dbc-8252-c647d3c1d4be&crid=l33y19h4&wp=4.292857&aid=b019c1c2-2d98-4d00-85d4-3aca3bff280c&wpc=USD&sfe=1b4ca856&puid=d959cbeb-963d-2cb5-8327-a5ec5481167b&bdc=131&tdid=13fd59a2-9b17-4754-bd49-ba4ebb3fae0f&pid=rg95y43&ag=fiwuvzr&adv=bf1822x&sig=18eoB-gt_yh7bk7e63ogj1Jrp570ICsXBqfxeM2mW1-Q.&bp=6.01&cf=9679913&fq=0&td_s=therecipecritic.com&rcats=7gr,2ic,hhr,hmy,26o,zm4&mste=therecipecritic.com&mfld=2&mssi=&mfsi=&uhow=90&agsa=&rgz=60602&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Safari&rlangs=en,os&mlang=&svpid=8482&did=&rcxt=Other&lat=41.883500&lon=-87.630500&tmpc=10.79000000000002&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&testid=iavc1%20&cc=1~KLUv_WNa1XJFaQC1CQBTkkY9A3msgTzeAJ43cNczYNczYNUqcMeiIYCIJZDnCeTxnfra8OLCga0pUSJYZ6SCBkjqXxuCBL6wVnYCVtbKTgCKH4AqwoCdOcCOOcBaYgAUV8i6fwCdK8Rq5PoGDKkKwPMCoPgAkNgAeXBKtyhcPgUGuNY30zazm3VYV11UFpldXku8RNcGJ35T7Ta9NusqYRYmIcAQUQKELRQpj1zglia_Bcm3ddcawtvajVtQ2q0k7FaQ3lYOVgsVqwXqI9JC9BFp5WmZ0e0nNYVPa0dr1ZMVpKtUFSxUrVUPFqqekHU_liKPBYXFSgIE5ugJs9z_U8X6ILG-O58Z__M8Wwcb6ZYDVwZWUBxCcwaNuIO2o4DZGzQKH1yESYNlAA4H_NCWf1MZWrB37WQdojNMJkLPaU573z8E&dur=1~KLUv_WMFoCgkFAB9AgBTRA4VgBpABD6qC6jw77z-c29P9YaZ9g1pvRTeuDOUOtf-Z2RJAbABxRpHfPBmOAGwsRFJ4Zm05DOtAAEF_NSQD5OHQZZ8RWoJVukDULaT&durs=9g2eCv&crrelr=&fpa=714&pcm=3&vc=12&said=3676813f-b353-417a-8770-0200889e4138&ict=Ethernet&auct=1&us_privacy=1YNY&im=1&mc=3acc0b16-17ac-47ff-86ff-3882ff5e93b8&ev=sUEKlekAsivqU3hGaOfHWX78OpEya2wo_yNP5_xUFAM.&rsv=0.000000000124185998022765&abr=7399804e-3ee7-4f3e-9258-91af58d91559&tail=1" width="1" height="1" style="display: none;"/><img src="https://impressions.onelink.me/OpVb?pid=thetradedesk_int&af_channel=display&c=9wwxkxp&af_siteid=therecipecritic.com&af_adset_id=fiwuvzr&af_ad_id=l33y19h4&af_ad_type=728x90&af_sub1=13fd59a2-9b17-4754-bd49-ba4ebb3fae0f&af_sub2=CMI Marketing, Inc. d/b/a CafeMedia&af_sub3=Illinois&af_sub4=602&af_sub5=PC&af_web_dp=https%3A%2F%2Fwww.moneylion.com%2Fcash%3Futm_source%3Ddisplay%26utm_medium%3Dcpc%26utm_campaign%3Dpr-instacash_%7C_ch-display_%7C_ob-rtg_%7C_tr-paid_%7C_dv-desktop_%7C_in-appflow_%7C_lp-_%7C_dt-07.10.2025_%7C_c1-signups_%7C_c2-na_%7C_c3-1p_%7C_c4-siteretg_%7C_c5-webtraffic&advertising_id=&android_id=&idfa=&clickid=3d58acb5-5225-4dbc-8252-c647d3c1d4be&af_viewthrough_lookback=24h&af_dp=moneylion%3A%2F%2F&af_xp=custom&af_xplatform=true&af_xplatform_vt_lookback=24h&is_retargeting=true&af_reengagement_window=7d" width="1" height="1" style="display: none;"/><a target="_blank" href="https://insight.adsrvr.org/track/clk?imp=3d58acb5-5225-4dbc-8252-c647d3c1d4be&ag=fiwuvzr&sfe=1b4ca856&sig=PfBurES6-d6Hfo30anJGM39YeuJurZKn76rHUjRGg5k.&crid=l33y19h4&cf=9679913&fq=0&t=1&td_s=therecipecritic.com&rcats=7gr,2ic,hhr,hmy,26o,zm4&mste=therecipecritic.com&mfld=2&mssi=&mfsi=&sv=kargo&uhow=90&agsa=&wp=4.292857&rgz=60602&dt=PC&osf=OSX&os=OSX1015&br=Safari&svpid=8482&rlangs=en,os&mlang=&did=&rcxt=Other&tmpc=10.79000000000002&vrtd=&osi=&osv=&daid=&dnr=0&vpb=&crrelr=&npt=&cc=2~KLUv_WMdqREMyQLtDgBjjzu4XNsttyYqxxaV46KAwcvlhiVBpp0HMw4RGgj5UUB3gU1OBzl156EIlavurQgVBX_26TMbrUqpBQmEh80CkSSUqlAxA2BP2RQcZTneLhIkElV_nDhmXSLCRQcDoVLgFKCAeMNgwvzDvv7rO13nun-m_Rv_55nLnD93rm5AaAR5RETLoz5b5vDwEwZIpu6ORaFQ4Nqk2qY2i4kMjk0ry3j8n_FL-a7rnc_zOt9zwksarczj7RxHUROvBkA68RFSudhrdvlX8cTYIVMnmOYrxWsE86VhRBmULApy8r_POq_PMNzLfKzVQQtP1kxv6zwZSfyApQd3EU-rEI3Nq6UpHHy5Zz_e5JgoT7j5eMowl-Yu7z-K9BjG__4_JulCXt7c6D3CXxrv82ldQuH8-eA4Xb0w2kbNvTAwkcEFl3yNhN2cNeUpxbannhkGCXCWvggatMyONNSCIBRd_kX0E9A9GHcaBVauBbRFCCThEWpIL1W6CV0RLyCHAPfrBK3fo5LOmTkBfXwFQmA15lO41iAdAid0_hpyhm7_pVtWRaz3l9NTHOQSOM17bEAINbK9qk1TSCCAKkTESph1o5ReOJQq1JOv3_4O8PsF_ynIA5My1fBa-MyAfnkewfcUJWw.&dur=1~KLUv_WMFoCgkFAB9AgBTRA4VgBpABD6qC6jw77z-c29P9YaZ9g1pvRTeuDOUOtf-Z2RJAbABxRpHfPBmOAGwsRFJ4Zm05DOtAAEF_NSQD5OHQZZ8RWoJVukDULaT&durs=9g2eCv&bdc=131&mk=Apple&testid=iavc1%20&fpa=714&pcm=3&ict=Ethernet&said=3676813f-b353-417a-8770-0200889e4138&auct=1&us_privacy=1YNY&tail=1&r=https://moneylion.onelink.me/OpVb?pid=thetradedesk_int&af_channel=display&c=9wwxkxp&af_siteid=therecipecritic.com&af_adset_id=fiwuvzr&af_ad_id=l33y19h4&af_ad_type=728x90&af_sub1=13fd59a2-9b17-4754-bd49-ba4ebb3fae0f&af_sub2=CMI Marketing, Inc. d/b/a CafeMedia&af_sub3=Illinois&af_sub4=602&af_sub5=PC&af_web_dp=https%3A%2F%2Fwww.moneylion.com%2Fcash%3Futm_source%3Ddisplay%26utm_medium%3Dcpc%26utm_campaign%3Dpr-instacash_%7C_ch-display_%7C_ob-rtg_%7C_tr-paid_%7C_dv-desktop_%7C_in-appflow_%7C_lp-_%7C_dt-07.10.2025_%7C_c1-signups_%7C_c2-na_%7C_c3-1p_%7C_c4-siteretg_%7C_c5-webtraffic&advertising_id=&android_id=&idfa=&clickid=3d58acb5-5225-4dbc-8252-c647d3c1d4be&af_click_lookback=7d&af_dp=moneylion%3A%2F%2F&af_xp=custom&af_xplatform=true&af_xplatform_vt_lookback=24h&is_retargeting=true&af_reengagement_window=7d" alt="Click Me"><img src="https://ad.adsrvr.org/rg95y43/bf1822x/l33y19h4_728x90.jpg?cb=876906" border="0" /></a><span id="te-clearads-js-tradedesk01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=9wwxkxp_fiwuvzr_l33y19h4&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span>

    Creatives

    Creative Screenshot 1