Creative Details

Quality Score: 10/10

The advertisement promotes AZ Blue, highlighting a member's experience with extensive neurosurgery to illustrate the benefits of their health insurance.

Creative Information

CID:ce0d7c7c-a57f-4f1b-b260-28a1d59bfebb
CRID:90_11749257
Domain:bcbs.com
Seat:StkAdpt
Size:300x250
Bid:$1.03
Timestamp:11/18/2025, 9:59:29 PM
Declared IAB Categories:

    Analysis

    4 succeeded1 failed(80% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:20:22 AM5.14s
    adomain_analysissuccess11/19/2025, 2:11:22 AM3.40s
    adomain_capturefailed11/29/2025, 4:54:57 AMN/A
    ad_rendersuccess12/10/2025, 4:20:17 AM15.96s
    brand_mappingsuccess11/28/2025, 5:47:22 PM0.14s

    Analysis Results

    Ad Format: banner

    Brands: BlueCross BlueShield

    Size:300x250
    Data Transferred:231.10 KB
    Render Time:7.10 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Insurance (1340)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Insurance (1340)
    • Health and Medical Services (1378)
    Total Ad Size:1207.60 KB
    Requests Made:
    URLSize (KB)
    https://html.stackadapt.com/LaneTerralever/BCBS_001_022025_IBV_Published/IBV+004+A/Responsive/True_Story_-_Brain_Tumor_No_Text.mp4961.99
    https://s0.2mdn.net/ads/studio/Enabler.js153.28
    https://fonts.gstatic.com/s/roboto/v50/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff233.86
    https://fonts.googleapis.com/css?family=Roboto:regular,300,50015.94
    https://s0.2mdn.net/ads/studio/dev_studio_01_262_videomodule.js12.70
    https://creative.stackadapt.com/js/param.js11.76
    https://creative.stackadapt.com/js/iframe-ct.js6.79
    https://s3.amazonaws.com/stackadapt_public/js/saimp.js6.32
    https://html.stackadapt.com/LaneTerralever/BCBS_001_022025_IBV_Published/IBV+004+A/Responsive/Icons.svg1.82
    https://creative.stackadapt.com/icons/adchoices/adchoices.png1.71

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <!DOCTYPE html><html><head></head><body style="margin: 0px; background-color: white;" ><div id='sa-content-div-pSdBShew0A' style="position: relative; display:inline-block"><div style="position:absolute; top:0; right:0; background:white; opacity:0.7; width:17px; height:15px; text-align:center; z-index: 16777270"><img id='sa-adchoices' src="https://creative.stackadapt.com/icons/adchoices/adchoices.png" width="12" height="12"></div><script>try{var sa_adchoices = document.getElementById('sa-adchoices');if (sa_adchoices){sa_adchoices.onclick = function(){window.open('https://www.stackadapt.com/privacy-policy','_blank');}}}catch(err){console.log(err);}</script><!-- This ad was designed by Creative Studio: MarkP; Production: DeanN; Format: Exclusive, In Banner Video; Revenue Type: VA; Creative Testing: B3C4D2E2F6; {SA_CUSTOM_CLICK_TRACK} --><iframe src="https://html.stackadapt.com/LaneTerralever/BCBS_001_022025_IBV_Published/IBV+004+A/Responsive/index.html?&click=https%3A%2F%2Fclk.srv.stackadapt.com%2Fclk%3Faid%3D1-9207-176411774603733544611707-2%26cid%3D1918612%26adid%3D11749257%26sid%3De5e156c1-d543-4ec5-94b4-c92fc4e01804%26uid%3D8Zz1lF4WtfAlXDy6CSnmXw%26did%3Dbuzzfeed.com%253A%253A159%26adurl%3Dhttps%253A%252F%252Fuw.srv.stackadapt.com%26t%3D1764117746%26brandname%3DBlue%2BCross%2BBlue%2BShield%26adheading%3D%26iidx%3D0%26nid%3D159%26bip%3DNjYuMTg3LjEyLjc1%26conv%3Dtrue%26curl%3DaHR0cHM6Ly93d3cuYXpibHVlLmNvbS90cnVlLXN0b3J5P3V0bV9tZWRpdW09ZGlzcGxheSZ1dG1fc291cmNlPXN0YWNrYWRhcHQmdXRtX2NhbXBhaWduPXRydWVfc3Rvcnk%253D%26r%3D" width=300 height=250 marginwidth=0 marginheight=0 hspace=0 vspace=0 frameborder=0 scrolling=no bordercolor="#000000"></iframe></div><div></div><div></div><div><img src="https://uw.srv.stackadapt.com/cookie?campid=1918612&is_ctv=0&nativeid=11749257&domain=buzzfeed.com%3A%3A159&auctionid=1-9207-176411774603733544611707-2&impindex=0&m=NjYuMTg3LjEyLjc1&isipgen=0&conv=1" width="1" height="1"><img src="https://us-west-win.srv.stackadapt.com/win?aid=1-9207-176411774603733544611707-2&sid=e5e156c1-d543-4ec5-94b4-c92fc4e01804&wp=1.03&rid=65313a3d-81ec-49f0-a5e8-8f0f9d647f46&network=159&t=1764117746&said=1-9207-176411774603733544611707-2&sanid=159" width="1" height="1"></div><script src="https://s3.amazonaws.com/stackadapt_public/js/saimp.js" purl="https://uw.srv.stackadapt.com" aid="1-9207-176411774603733544611707-2" iidx="0"></script><script src="https://s3.amazonaws.com/stackadapt_public/js/saurl.js" id="sa-url-script" purl="https://uw.srv.stackadapt.com" aid="1-9207-176411774603733544611707-2" iid="e5e156c1-d543-4ec5-94b4-c92fc4e01804" br_domain="buzzfeed.com" br_ip="66.187.12.75" network="kargo" br_page_url="https://www.buzzfeed.com/jake_farrington/things-that-used-to-be-normal-reddit?origin=web-hf"></script></body></html>

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3