Creative Details

Quality Score: 10/10

The advertisement promotes Betterment's service for facilitating 401(k) rollovers, emphasizing expert support and encouraging users to make the switch.

Creative Information

CID:	7b65c373-1496-47cc-ba82-b22ec101ec01
CRID:	92_5578:1724629
Domain:	betterment.com
Seat:	RBC
Size:	320x50
Bid:	$0.85
Timestamp:	11/18/2025, 9:55:34 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/19/2025, 1:33:33 AM	11.39s
adomain_analysis	success	11/19/2025, 1:33:17 AM	3.45s
adomain_capture	success	11/19/2025, 1:33:14 AM	0.17s
ad_render	success	11/19/2025, 1:33:22 AM	8.63s
brand_mapping	success	11/18/2025, 9:55:35 PM	0.11s

Analysis Results

Ad Format: banner

Brands: Betterment

Size:

320x50

Data Transferred:

78.23 KB

Render Time:

7.70 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Financial Investment and Management Applications (1352)

Domain Inferred IAB Categories:

Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Retirement Planning (1350)
Stocks and Investments (1351)

Total Ad Size:

78.23 KB

Requests Made:

URL	Size (KB)
https://eus.rubiconproject.com/usync.js	44.67
https://dsp-creative.demandbase.com/js/v.js?ad=CiQ5ZmI4MmE2My1jMDI0LTExZjAtOTQ5Zi1iNDMwYmUyM2U1YWEQx5g9GKa2QSDkZSjVoWkwnZnsBTokNjgzYWRhYjAtOGRmZi00ZWEyLWJmZDQtMTU4ZTRlYzkxNzhkQgJycEioB1AUYgxhbnlfaW50ZW50XzFqDWdvdGhhbWlzdC5jb21yA1VTQXoFVVMtTlmCAQ4xNzQuMjQ3LjMzLjEwM5ABrAKgARSwAeBdyAECgALGkgY.S0Plsg	26.41
https://dsp-creative.demandbase.com/assets/1002567/1760466994/320x50%20%284%29.png	4.95
https://dsp-creative.demandbase.com/icons/adchoices-sm.png	1.38
https://cm.g.doubleclick.net/pixel?google_nid=rubicon&google_hm=MzFmNmI2Zjg4OTMxNzhlZmFkMjBkZTZiYmE5YzUyMGQ4YTViZTlmYg&us_privacy=1---	0.17
https://cm.g.doubleclick.net/pixel?google_nid=rp&google_hm=TUk1QlcyMEMtMUYtQlpYOQ==&google_push=	0.17
https://match.sharethrough.com/sync/v1?source_id=UiRtTsXAfjmfSDAKnR1FjWsu&source_user_id=MI5BW20C-1F-BZX9&us_privacy=1---	0.07
https://beacon-iad6.rubiconproject.com/beacon/d/ec36e047-af74-4255-9ab5-ab89f0b695b4?oo=0&accountId=11864&siteId=229562&zoneId=1708178&sizeId=43&e=6A1E40E384DA563BFECD020FA44B4C2FC63381CD50A992388836F34DC452CB7F5CAC17BC72F66E6392313F5BA682828A2E5608C3237ED857CDBE4EB03C13A91475F4E16B40C016445FC5B167DD54DF0F64EB661A844596D38E8ED791E854E3386A8F3384D792AF0FDAC187A808C095294D7388B18A6D29A1B823A44E4180E65695BD82A3F8319531C982C013CD3B74174ADEA55648A7E660E5D0099F733313C1EF456F1E498B15EEC02D4963F2E3AC2A44FAF67BCD87BB9F	0.04
https://s.amazon-adsystem.com/dcm?pid=50cd21b7-d8d7-4615-9fb9-a2be831f8488&id=&us_privacy=1---&dcc=t	0.04
https://s.amazon-adsystem.com/ecm3?id=MI5BW20C-1F-BZX9&ex=d-rubiconproject.com&status=ok&us_privacy=1---	0.04

Advertiser Domain

Ad Preview

Raw Ad Markup

<div data-rp-type="trp-display-creative" data-rp-impression-id="ec36e047-af74-4255-9ab5-ab89f0b695b4" data-rp-aqid="5578:1724629" data-rp-acct-id="11864"><div style="width: 0; height: 0; overflow: hidden;"><img border="0" width="1" height="1" src="https://t.company-target.com/t/i?ad=CiQ5ZmI4MmE2My1jMDI0LTExZjAtOTQ5Zi1iNDMwYmUyM2U1YWEQx5g9GKa2QSDkZSjVoWkwnZnsBTokNjgzYWRhYjAtOGRmZi00ZWEyLWJmZDQtMTU4ZTRlYzkxNzhkQgJycEioB1AUYgxhbnlfaW50ZW50XzFqDWdvdGhhbWlzdC5jb21yA1VTQXoFVVMtTlmCAQ4xNzQuMjQ3LjMzLjEwM5ABrAKgARSwAeBdyAECgALGkgY.S0Plsg&cpx=2D5327DCE17E6DA9" alt="" /><img border="0" width="1" height="1" src="https://beacon-iad6.rubiconproject.com/beacon/d/ec36e047-af74-4255-9ab5-ab89f0b695b4?oo=0&accountId=11864&siteId=229562&zoneId=1708178&sizeId=43&e=6A1E40E384DA563BFECD020FA44B4C2FC63381CD50A992388836F34DC452CB7F5CAC17BC72F66E6392313F5BA682828A2E5608C3237ED857CDBE4EB03C13A91475F4E16B40C016445FC5B167DD54DF0F64EB661A844596D38E8ED791E854E3386A8F3384D792AF0FDAC187A808C095294D7388B18A6D29A1B823A44E4180E65695BD82A3F8319531C982C013CD3B74174ADEA55648A7E660E5D0099F733313C1EF456F1E498B15EEC02D4963F2E3AC2A44FAF67BCD87BB9F" alt="" /></div>
<div id="db-ad-wrapper" style="position: relative; display: inline-block;">
<img src="https://t.company-target.com/t/e?ad=CiQ5ZmI4MmE2My1jMDI0LTExZjAtOTQ5Zi1iNDMwYmUyM2U1YWEQx5g9GKa2QSDkZSjVoWkwnZnsBTokNjgzYWRhYjAtOGRmZi00ZWEyLWJmZDQtMTU4ZTRlYzkxNzhkQgJycEioB1AUYgxhbnlfaW50ZW50XzFqDWdvdGhhbWlzdC5jb21yA1VTQXoFVVMtTlmCAQ4xNzQuMjQ3LjMzLjEwM5ABrAKgARSwAeBdyAECgALGkgY.S0Plsg&amp;e=i1" style="position: absolute;" width="0" height="0">
<a href="https://t.company-target.com/t/c?ad=CiQ5ZmI4MmE2My1jMDI0LTExZjAtOTQ5Zi1iNDMwYmUyM2U1YWEQx5g9GKa2QSDkZSjVoWkwnZnsBTokNjgzYWRhYjAtOGRmZi00ZWEyLWJmZDQtMTU4ZTRlYzkxNzhkQgJycEioB1AUYgxhbnlfaW50ZW50XzFqDWdvdGhhbWlzdC5jb21yA1VTQXoFVVMtTlmCAQ4xNzQuMjQ3LjMzLjEwM5ABrAKgARSwAeBdyAECgALGkgY.S0Plsg&dst=https%3A%2F%2Fwww.betterment.com%2Fwork%3Futm_source%3DDemandbase%26utm_medium%3Ddisplay%26utm_campaign%3D2025DemandBaseDisplay401kRolloverSupport" target="_blank" style="position:relative; display:inline-block;">
        <div style="position:absolute; height:100%; width:100%;">
        </div>
        <iframe id="adframe" scrolling="no" frameBorder="0" width="320px" height="50px" src="//dsp-creative.demandbase.com/assets/img2iframe/15159/320x50%2520%25284%2529-29778da6c05341c9b930b432bb388f79.html">
        </iframe>
      </a><div style="position: absolute; zindex: 4999; width: 16; height: 16; top: 0; right: 0;"><a href="https://www.demandbase.com/privacy" target="_blank"><img src="https://dsp-creative.demandbase.com/icons/adchoices-sm.png" alt="AdChoices"/></a></div>
<script src="https://dsp-creative.demandbase.com/js/v.js?ad=CiQ5ZmI4MmE2My1jMDI0LTExZjAtOTQ5Zi1iNDMwYmUyM2U1YWEQx5g9GKa2QSDkZSjVoWkwnZnsBTokNjgzYWRhYjAtOGRmZi00ZWEyLWJmZDQtMTU4ZTRlYzkxNzhkQgJycEioB1AUYgxhbnlfaW50ZW50XzFqDWdvdGhhbWlzdC5jb21yA1VTQXoFVVMtTlmCAQ4xNzQuMjQ3LjMzLjEwM5ABrAKgARSwAeBdyAECgALGkgY.S0Plsg"></script>
<img src="https://t.company-target.com/t/e?ad=CiQ5ZmI4MmE2My1jMDI0LTExZjAtOTQ5Zi1iNDMwYmUyM2U1YWEQx5g9GKa2QSDkZSjVoWkwnZnsBTokNjgzYWRhYjAtOGRmZi00ZWEyLWJmZDQtMTU4ZTRlYzkxNzhkQgJycEioB1AUYgxhbnlfaW50ZW50XzFqDWdvdGhhbWlzdC5jb21yA1VTQXoFVVMtTlmCAQ4xNzQuMjQ3LjMzLjEwM5ABrAKgARSwAeBdyAECgALGkgY.S0Plsg&amp;e=i2" style="position: absolute;" width="0" height="0">
</div>
</div><div style="height:0px;width:0px;overflow:hidden"><iframe src="https://eus.rubiconproject.com/usync.html?&us_privacy=1---&geo=na&co=us" frameborder="0" marginwidth="0" marginheight="0" scrolling="NO" width="0" height="0" style="height:0px;width:0px"></iframe></div>