Creative Details

Quality Score: 4/10

The advertisement promotes a treatment option for hospital-acquired and ventilator-associated bacterial pneumonia, highlighting the brand Merck.

Creative Information

CID:12e1b04e-2c01-4af1-8ea7-4040e130daae
CRID:89_195560
Domain:interpublic.com
Seat:DInt
Size:728x90
Bid:$1.50
Timestamp:11/18/2025, 9:54:18 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/19/2025, 1:15:33 AM5.52s
    adomain_analysissuccess12/10/2025, 1:46:06 AM5.63s
    adomain_capturesuccess11/19/2025, 2:55:32 AM0.15s
    ad_rendersuccess11/19/2025, 1:15:28 AM24.66s
    brand_mappingsuccess11/18/2025, 9:54:18 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Interpublic

    Sensitive:Pharmaceutical Products
    Quality:Adomain not match landing page domain
    Size:728x90
    Data Transferred:1115.38 KB
    Render Time:9.10 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Advertising and Marketing (1011)
    • Business Services (1012)
    • Public Relations and Strategic Communication (1023)
    Landing Page:
    https://www.merckconnect.com/zerbaxa/clinical-effi...
    Domain:www.merckconnect.com
    Brand:
    Merck
    Total Ad Size:1115.38 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js529.10
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914222.95
    https://ad.doubleclick.net/ddm/adj/N464015.2420104DEEPINTENT0/B32755918.412408846;dc_ver=106.314;dc_eid=40004000;sz=728x90;u_sd=1;gdpr_consent=AUDIT;nel=1;dvs1=https%3A%2F%2Fwww.sparknotes.com%2Flit%2Fraisin%2Fquotes%2Ftheme%2Frace%2F;dvs10=11187;dvs11=AT%2526T%2BInternet;dvs12=AT%2526T%2BInternet;dvs13=326;dvs15=195560;dvs16=10035;dvs17=1.5;dvs19=11187;dvs2=Mozilla%2F5.0%20(Windows%20NT%2010.0%3B%20Win64%3B%20x64)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F142.0.0.0%20Safari%2F537.36;dvs3=11187;dvs4=205063;dvs5=8ee5fb5f-6434-b668-50c9-dab1da486751;dvs6=11187;dvs7=23.117.52.124;dvs8=1;dvs9=27333;dc_adk=51327856;ord=lufqd8;click2=https%3A%2F%2Fuseast-beacon.deepintent.com%2Fclick%2F8ee5fb5f-6434-b668-50c9-dab1da486751%3Fts%3D1762992284840%26wp%3D1.5%26loc%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=HeeFzZ-G0F;gcsr=m;stc=1;chaa=1;sttr=63;prcl=s85.75
    https://s0.2mdn.net/simgad/969305757361670627373.56
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/7Gju_26aFrnFJ8CcgrOUU7fhmZjaq_Bp0GXg41pv0ww.js52.26
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://www.googletagservices.com/dcm/dcmads.js16.68
    https://pagead2.googlesyndication.com/pagead/js/r20251114/r20110914/elements/html/omrhp.js11.63
    https://cdn.doubleverify.com/dvtp_src.js?ctx=20515845&cmp=DV973873&sid=deepintent&plc=deepintent_im_disp_js&adsrv=0&advid=3891363&ppid=118&dvtagver=6.1.src&aufilter1=IM&autt=1&auevent=8ee5fb5f-6434-b668-50c9-dab1da486751&aubndl=&pltfrm=10035&auip=23.117.52.124&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Windows+NT+10.0%3B+Win64%3B+x64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F142.0.0.0+Safari%2F537.36&turl=https%3A%2F%2Fwww.sparknotes.com%2Flit%2Fraisin%2Fquotes%2Ftheme%2Frace%2F8.93

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1