Creative Details

Quality Score: 10/10

The advertisement promotes M&T Bank, emphasizing its commitment to being accessible and present for customers.

Creative Information

CID:	cdd2b7b2-0cef-4370-b9b4-63da12288f65
CRID:	2_465_8600599
Domain:	mtb.com
Seat:	BSW
Size:	300x600
Bid:	$0.84
Timestamp:	11/18/2025, 9:14:27 PM
Declared IAB Categories:

Analysis

4 succeeded1 failed(80% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/18/2025, 10:36:16 PM	4.47s
adomain_analysis	success	11/18/2025, 10:36:08 PM	4.40s
adomain_capture	success	11/18/2025, 10:36:04 PM	0.20s
ad_render	success	11/18/2025, 10:36:12 PM	9.03s
brand_mapping	failed	11/18/2025, 9:14:27 PM	N/A

Analysis Results

Ad Format: banner

Brands: M&T Bank

Size:

300x600

Data Transferred:

790.94 KB

Render Time:

7.97 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Banking (1337)
Financial Investment and Management Applications (1352)

Domain Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Banking (1337)
Credit Cards (1339)
Mortgage Lenders and Brokers (1348)
Financial Investment and Management Applications (1352)

Total Ad Size:

790.98 KB

Requests Made:

URL	Size (KB)
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914	222.95
https://s0.2mdn.net/simgad/17062746351622290389	140.24
https://tagan.adlightning.com/iponweb/blocking_script.js	76.08
https://tagan.adlightning.com/iponweb/blacklist_script.js	75.72
https://ad.doubleclick.net/ddm/adj/N428001.3027484BASISDSP/B33750290.432855294;dc_ver=106.314;sz=300x600;u_sd=1;gdpr=0;nel=1;kw=%7BclickInvalid%7D;u=798251%257C691521d00008de2d03f80086%257C67dfa010-3380-438b-a60f-bbe5a1296e85%257Ctheguardian.com%257CMTB045_%255BCTR%255D_Display_Geo%2528Washington%2BDC%2529%257CWEB%257C3425690%257C8600599;dc_adk=1703021608;ord=vdowy5;click1=https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F1d6a30212ae09233%2F84d9120b0f4a5644%2F691521d00008de2d03f80086%2F0%3Fr%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=k4WXTMr.Nm;gcsr=m;stc=1;chaa=1;sttr=115;prcl=s	74.86
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://ep1.adtrafficquality.google/bg/7Gju_26aFrnFJ8CcgrOUU7fhmZjaq_Bp0GXg41pv0ww.js	52.26
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74
https://www.googletagservices.com/dcm/dcmads.js	16.68
https://pagead2.googlesyndication.com/pagead/js/r20251114/r20110914/elements/html/omrhp.js	11.63

Advertiser Domain

Ad Preview

Raw Ad Markup

<script src="https://tagan.adlightning.com/iponweb/blacklist_script.js" type="text/javascript"></script>
<script src="https://tagan.adlightning.com/iponweb/blocking_script.js" type="text/javascript"></script>
<script type="text/javascript">
    function createTagDetails(){
        var tagDetails = {};
        tagDetails.w = '300';
        tagDetails.h = '600';
        tagDetails.adServerDetails = {advertiserId: 'kargo', campaignId: '465', creativeId: '465_8600599', lineitemId: '0', adServer: 'dfp'};
        tagDetails.au = '0';
        tagDetails.markupInDom = true;
        tagDetails.utilizeParentInfo = true;
        var timeBase36 = Date.now().toString(36);
        var random = Math.random().toString(36).substr(2).split('')
                    .map(function (c) {
                    return (Math.random() < 0.5 ? c.toUpperCase() : c); }) .join('');
        tagDetails.currentTagId="adltag_" + timeBase36 + "_" + random;
        return tagDetails;
    }
    var random = "" + Math.round(Math.random() * 1e8);
    var clientId = "iponweb";
    var site_id = random + "_" + clientId;
    window[site_id]={};
    window[site_id].tagDetails=createTagDetails();

    !function(){"use strict";"blocker"in window||(window.blocker=function(e,n,o,i,t){if((t=t||{}).bw){if(Math.random()<.1){var r="undefined"!=typeof btoa?btoa:String,a="https://"+clientId+"-tagan.adlightning.com",d={siteId:clientId,url:window.top.location.href,tagDetails:window[e],errorData:null,errorMethod:"missing_blocker"},c=encodeURIComponent(JSON.stringify(d)).replace(/%([0-9A-F]{2})/g,function(e,n){return String.fromCharCode("0x"+n)});!function(e){var n=window.Request,o=n&&n.prototype||{};if(navigator&&navigator.sendBeacon)navigator.sendBeacon(e);else if(window.fetch){var i={method:"GET"};"keepalive"in o&&(i.keepalive=!0),window.fetch(e,i)}else{var t=new Image(1,1);"loading"in t&&(t.loading="eager"),t.src=e}}(a+"/error?d="+encodeURIComponent(r(c)))}document.write(n)}})}();

    blocker(site_id, "<!--ADL_WRAPPED-->", false, window, {fr: true});
</script>
<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta http-equiv="Expires" content="Tue, 01 Jan 2000 12:12:12 GMT"><meta http-equiv="Pragma" content="no-cache"></head><body> <img src="https://wins-p2e.sitescout.com/kargo/px/aid:691521d00008de2d03f80086;cid:3425690;arid:112053;c:NA;bexp:1800;uih:2ea8e84a" width="1" height="1" style="position: absolute; left: -150px;" attributionsrc /><div id="ss-691521d00008de2d03f80086"><ins class='dcmads' style='display:inline-block;width:300px;height:600px'
    data-dcm-placement='N428001.3027484BASISDSP/B33750290.432855294'
    data-dcm-rendering-mode='script'
    data-dcm-https-only
    data-dcm-api-frameworks='[APIFRAMEWORKS]'
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=0'
    data-dcm-gdpr-consent='gdpr_consent='
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
    data-dcm-ltd='false'
    data-dcm-resettable-device-id=''
    data-dcm-app-id=''
    data-dcm-keywords='{clickInvalid}'
    data-dcm-user-defined='798251%7C691521d00008de2d03f80086%7C67dfa010-3380-438b-a60f-bbe5a1296e85%7Ctheguardian.com%7CMTB045_%5BCTR%5D_Display_Geo%28Washington+DC%29%7CWEB%7C3425690%7C8600599'
    data-dcm-click-tracker='https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F1d6a30212ae09233%2F84d9120b0f4a5644%2F691521d00008de2d03f80086%2F0%3Fr%3D'
    data-dcm-landing-page-escapes='1'>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins></div><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=29497119&cmp=DV1711825&sid=basis&plc=basis-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=364&auevent=691521d00008de2d03f80086&aucmp=3425690&aucrtv=AD_TAG&auxch=134&auadv=112053&auadid=8600599&pltfrm=8764&aufilter2=IQMFV&auip=172.226.87.124&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Macintosh%3B+Intel+Mac+OS+X+10_15_7%29+AppleWebKit%2F605.1.15+%28KHTML%2C+like+Gecko%29+Version%2F18.6+Safari%2F605.1.15&aubndl=&turl=https%3A%2F%2Fwww.theguardian.com%2Fenvironment%2F2025%2Foct%2F23%2Foil-firm-totalenergies-made-misleading-green-statements-court-rules&c1=WEB&c2=kargo&gdpr=0&gdpr_consent=" type="text/javascript"></script><img src="https://pixel-sync.sitescout.com/dmp/pixelSync?nid=130&wb=1&hdid=1" width="1" height="1" style="position: absolute; left: -150px;" /></body></html><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=465&amp;imp=1" alt=" " style="display:none"/>