Creative Details

Quality Score: 10/10

The advertisement promotes M&T Bank, emphasizing its accessibility and presence in various locations, encouraging viewers to learn more about their services.

Creative Information

CID:	6d1354a8-ff96-4ec3-99b6-6be28dd4deda
CRID:	2_465_8600624
Domain:	mtb.com
Seat:	BSW
Size:	320x50
Bid:	$0.90
Timestamp:	11/18/2025, 8:36:09 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/18/2025, 10:06:56 PM	5.91s
adomain_analysis	success	11/18/2025, 10:06:41 PM	3.42s
adomain_capture	success	11/18/2025, 10:06:37 PM	0.15s
ad_render	success	11/18/2025, 10:06:50 PM	9.04s
brand_mapping	success	11/18/2025, 8:36:10 PM	0.10s

Analysis Results

Ad Format: banner

Brands: M&T Bank

Size:

320x50

Data Transferred:

535.94 KB

Render Time:

7.65 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Banking (1337)
Financial Investment and Management Applications (1352)

Domain Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Banking (1337)
Credit Cards (1339)
Mortgage Lenders and Brokers (1348)
Financial Investment and Management Applications (1352)

Total Ad Size:

535.98 KB

Requests Made:

URL	Size (KB)
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914	222.95
https://ad.doubleclick.net/ddm/adj/N428001.3027484BASISDSP/B33750290.432276460;dc_ver=106.314;dc_eid=40004001;sz=320x50;u_sd=1;gdpr=0;nel=1;kw=%7BclickInvalid%7D;u=798232%257C691525a3000d89a103f70086%257Ccdd5fcb4-04ce-403c-9ed5-1c9407e473d3%257Cforbes.com%257CMTB045_%255BCTR%255D_Display_Geo%2528Fairfield%2BCT%2529%257CMOBILE_OPTIMIZED_WEB%257C3425668%257C8600624;dc_adk=1703036943;ord=jyh45h;click1=https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F0bae05e88423f653%2F1574d42dcb360045%2F691525a3000d89a103f70086%2F0%3Fr%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=Tdm_d0qELC;gcsr=m;stc=1;chaa=1;sttr=96;prcl=s	74.66
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://ep1.adtrafficquality.google/bg/x0rIAQxRX7S84LO09cJykuUhlETmSncDueHPfZjEqIM.js	52.18
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74
https://s0.2mdn.net/simgad/13860723465532761543	37.31
https://www.googletagservices.com/dcm/dcmads.js	16.68
https://pagead2.googlesyndication.com/pagead/js/r20251114/r20110914/elements/html/omrhp.js	11.63
https://cdn.doubleverify.com/dvtp_src.js?ctx=29497119&cmp=DV1711825&sid=basis&plc=basis-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=364&auevent=691525a3000d89a103f70086&aucmp=3425668&aucrtv=AD_TAG&auxch=134&auadv=112053&auadid=8600624&pltfrm=8839&aufilter2=IQMFV&auip=24.45.226.152&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Linux%3B+Android+10%3B+K%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F142.0.0.0+Mobile+Safari%2F537.36&aubndl=&turl=https%3A%2F%2Fwww.forbes.com%2Fsites%2Flizdoestone%2F2025%2F11%2F11%2Fwhen-college-planning-becomes-toxic-grit%2F&c1=MOBILE_OPTIMIZED_WEB&c2=kargo&gdpr=0&gdpr_consent=	8.93
https://wins-p2e.sitescout.com/kargo/px/aid:691525a3000d89a103f70086;cid:3425668;arid:112053;c:NA;bexp:1800;uih:9e9075ac	0.04

Advertiser Domain

Ad Preview

Raw Ad Markup

<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta http-equiv="Expires" content="Tue, 01 Jan 2000 12:12:12 GMT"><meta http-equiv="Pragma" content="no-cache"></head><body> <img src="https://wins-p2e.sitescout.com/kargo/px/aid:691525a3000d89a103f70086;cid:3425668;arid:112053;c:NA;bexp:1800;uih:9e9075ac" width="1" height="1" style="position: absolute; left: -150px;" attributionsrc /><div id="ss-691525a3000d89a103f70086"><ins class='dcmads' style='display:inline-block;width:320px;height:50px'
    data-dcm-placement='N428001.3027484BASISDSP/B33750290.432276460'
    data-dcm-rendering-mode='script'
    data-dcm-https-only
    data-dcm-api-frameworks='[APIFRAMEWORKS]'
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=0'
    data-dcm-gdpr-consent='gdpr_consent='
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
    data-dcm-ltd='false'
    data-dcm-resettable-device-id=''
    data-dcm-app-id=''
    data-dcm-keywords='{clickInvalid}'
    data-dcm-user-defined='798232%7C691525a3000d89a103f70086%7Ccdd5fcb4-04ce-403c-9ed5-1c9407e473d3%7Cforbes.com%7CMTB045_%5BCTR%5D_Display_Geo%28Fairfield+CT%29%7CMOBILE_OPTIMIZED_WEB%7C3425668%7C8600624'
    data-dcm-click-tracker='https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F0bae05e88423f653%2F1574d42dcb360045%2F691525a3000d89a103f70086%2F0%3Fr%3D'
    data-dcm-landing-page-escapes='1'>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins></div><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=29497119&cmp=DV1711825&sid=basis&plc=basis-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=364&auevent=691525a3000d89a103f70086&aucmp=3425668&aucrtv=AD_TAG&auxch=134&auadv=112053&auadid=8600624&pltfrm=8839&aufilter2=IQMFV&auip=24.45.226.152&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Linux%3B+Android+10%3B+K%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F142.0.0.0+Mobile+Safari%2F537.36&aubndl=&turl=https%3A%2F%2Fwww.forbes.com%2Fsites%2Flizdoestone%2F2025%2F11%2F11%2Fwhen-college-planning-becomes-toxic-grit%2F&c1=MOBILE_OPTIMIZED_WEB&c2=kargo&gdpr=0&gdpr_consent=" type="text/javascript"></script><img src="https://pixel-sync.sitescout.com/dmp/pixelSync?nid=130&wb=1&hdid=1" width="1" height="1" style="position: absolute; left: -150px;" /></body></html><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=465&amp;imp=1" alt=" " style="display:none"/>