Creative Details

Quality Score: 7/10

The advertisement promotes a baby formula called 'Gentlease' designed to provide relief from colic and facilitate easy digestion for infants.

Creative Information

CID:a4d274b6-141f-4d3c-9d54-d3c1ae5f5421
CRID:25_w43hw4fa
Domain:reckitt.com
Seat:TTD
Size:728x90
Bid:$0.48
Timestamp:11/18/2025, 8:30:37 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/18/2025, 9:06:15 PM4.90s
    adomain_analysissuccess11/18/2025, 10:33:28 PM3.37s
    adomain_capturesuccess11/18/2025, 10:33:23 PM0.08s
    ad_rendersuccess11/18/2025, 9:06:10 PM30.68s
    brand_mappingsuccess11/18/2025, 8:30:37 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Reckitt

    Quality:Adomain not match landing page domain
    Size:728x90
    Data Transferred:59.29 KB
    Render Time:6.65 Seconds
    Creative Inferred IAB Categories:
    • Family & Parenting (IAB6)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Baby and Toddler Products (1124)
    • Nursing and Feeding Products (1126)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Family & Parenting (IAB6)
    • Health & Fitness (IAB7)
    • Shopping (IAB22)
    Domain Inferred IAB Ad Products:
    • Consumer Packaged Goods (1123)
    • Household Cleaning (1190)
    • Personal Care (1214)
    • Health and Medical Services (1378)
    Landing Page:
    https://www.walmart.com/blocked?url=L2lwL0VuZmFtaW...
    Domain:www.walmart.com
    Brand:
    Walmart
    Total Ad Size:78.38 KB
    Requests Made:
    URLSize (KB)
    https://azad.adsrvr.org/thetradedesk-ads/1bw3z0s/o258tlh/w43hw4fa_728x90.jpg?cb=65845637.30
    https://choices.truste.com/ca?pid=tradedesk01&aid=walmart01&cid=lfykryc_n6wvxtt_w43hw4fa&c=walmart01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.17
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=2&iid=bb922e86-fadc-4ad4-8148-ff80a3d2d0ba&crid=w43hw4fa&wp=0.4849046&aid=23faf889-c7a0-4273-b8c8-382fe766716c&wpc=USD&sfe=1b4ca3f8&puid=555fb229-b857-3555-a671-898f64b5cd11&bdc=131&tdid=229ae803-66b2-496d-ad47-ce7abea96806&pid=1bw3z0s&ag=n6wvxtt&adv=o258tlh&sig=1uqPaeEkpmvW46f6R8BbFRZq15D12qKqiXb6ZYUoAP3A.&bp=8&cf=9529610&fq=0&td_s=www.imdb.com&rcats=&mste=imdb.com&mfld=2&mssi=&mfsi=&uhow=88&agsa=&rgz=91711&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Chrome&rlangs=en,os&mlang=&svpid=9056&did=&rcxt=Other&lat=34.109100&lon=-117.712600&tmpc=21.960000000000036&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&testid=iavc1%20&cc=1~KLUv_WNa1XJFRwAVCQDDkUM9A3neQB5vAM8buOsZsGMNWLUK3LFoCCBiCeR5AnlOtQngSdLBg-CcKXhsiCwp8ANjCQMtQQJfWCs7AStrZScAxQ9A5TVgZw6wYw6wohgAhXV7A4Z4AXhmYD0BbVgBUHwASGyAvLjqFpe7xQEDXJViZiV-gCGihMJPRpEPF7ilyW9BYrfufD14bO0GtqD0tpKwW0HarRw9LVSsFqiPSAvRR6SVp9tPagqf1o6ekHU_liKPBYXFSqIFzNETZrn_p4r1QWJ9d0bYxm8ofhPtaI0TdTtaneL5sijLMT3LxiQShosafGb8z4uNyJYDFc-jtl5Dw7CGXBpYQW3yBGXJ8YqEjgImCKli5IbO6weWATgE_FWr_tl-5MqEw_GcPpFZCQ..&dur=1~KLUv_SMFoCgkjTUCANQCHAoHZDBvNG10MRCjOiIOCOS4jroKQFdhbG1hcnQgCPn-E3dtMhCjOk3zHtM_B_zAEATI_ig-Hkhl3Q6yCtZMPjRnswg.&durs=E_gkUP&crrelr=&fpa=61&pcm=3&said=5618de52-884c-4cfe-9044-67f23ec18a39&ict=Ethernet&auct=1&im=1&mc=e974f2ec-8a45-47ff-86ff-5f9b62ad154e&idl=XY3007e7qtmCMZxY2sfNaVXPIY7rR9nablYlDsVlow-QyPjOA&ev=gfPcJ8xnsu4tCqjwFUTh3O-ExcCR1_eZtTZWjPkuv7s.&abr=d36290ce-d48f-45df-93e4-4084de8b37c3&tail=10.79
    https://choices.trustarc.com/cap?aid=walmart01&pid=tradedesk01&cid=lfykryc_n6wvxtt_w43hw4fa&w=728&h=90&c=1ce10.04
    https://tracker.samplicio.us/tracker/54c8c4fa-4182-4b92-b912-599419fe665d/pixel.gif?sid=Walmart&pid=431228094&crid=243441018&device_id=ENTER_MOBILE_AD_ID_MACRO&gdpr=0&gdpr_consent=&gdpr_pd=0&cachebuster=[InsertCachebusterHere]0.03

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