Creative Details

Quality Score: 8/10

The advertisement encourages individuals to seek immediate follow-up for health concerns, emphasizing the safety of both the individual and their baby, and is associated with the Michigan Department of Health and Human Services (MDHHS).

Creative Information

CID:d76e4d1a-6ad0-4117-8e1c-a1fd9346b82c
CRID:2_465_8597438
Domain:michigan.gov
Seat:BSW
Size:300x250
Bid:$0.40
Timestamp:11/18/2025, 8:30:23 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/18/2025, 9:03:18 PM6.47s
    adomain_analysissuccess11/18/2025, 10:35:04 PM3.20s
    adomain_capturesuccess11/18/2025, 10:35:01 PM0.18s
    ad_rendersuccess11/18/2025, 9:03:11 PM25.66s
    brand_mappingsuccess11/18/2025, 8:30:23 PM0.07s

    Analysis Results

    Ad Format: banner

    Brands: Michigan

    Size:300x250
    Data Transferred:1332.21 KB
    Render Time:8.32 Seconds
    Creative Inferred IAB Categories:
    • Family & Parenting (IAB6)
    • Health & Fitness (IAB7)
    • Law, Govt & Politics (IAB11)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Public Service Announcements (1458)
    Domain Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    Domain Inferred IAB Ad Products:
    • Business Services (1012)
    Landing Page:
    https://www.michigan.gov/mdhhs/keep-mi-healthy/mat...
    Domain:www.michigan.gov
    Brand:
    Michigan
    Total Ad Size:1332.25 KB
    Requests Made:
    URLSize (KB)
    https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202511050102/pubads_impl.js?cb=95378605601.70
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js222.95
    https://www.googletagservices.com/tag/js/gpt.js103.42
    https://tagan.adlightning.com/iponweb/blocking_script.js76.08
    https://tagan.adlightning.com/iponweb/blacklist_script.js75.55
    https://securepubads.g.doubleclick.net/pagead/managed/dict/m202511110101/gpt63.53
    https://securepubads.g.doubleclick.net/gampad/ads?pvsid=1956187429998203&correlator=1015696998139038&eid=31095133%2C31095252%2C95378605%2C83321072&output=ldjh&gdfp_req=1&vrg=202511050102&ptt=17&impl=fif&iu_parts=21834399124%2CAMG2543_Brogan_35899_MDHHS_FY25_Maternal_Infant_Health%2C01_Display_Mobile&enc_prev_ius=%2F0%2F1%2F2&prev_iu_szs=300x250&ifi=1&dids=gpt_unit_%2F21834399124%2FAMG2543_&adfs=4060303542&sfv=1-0-45&click=https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2Ff54a6bed6597ef90%2F56fb0b5ea820a247%2F691523e60001ef3503f80086%2F0%3Fr%3D&eri=2&sc=1&cookie_enabled=1&cdm=echo-server.dangoldin.workers.dev&abxe=1&dt=1763499767158&lmt=1763499767&adxs=8&adys=8&biw=1920&bih=1080&isw=300&ish=250&scr_x=0&scr_y=0&btvi=0&ucis=58x6paolbxei&oid=2&u_his=2&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_sd=1&dmc=4&bc=31&nvt=1&uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.&nhd=1&url=about%3Asrcdoc&top=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F&vis=1&psz=300x0&msz=300x0&fws=260&ohw=300&psd=WzMxLFtdXQ..&dlt=1763499766565&idt=497&adks=2741133434&frm=23&eoidce=156.68
    https://pagead2.googlesyndication.com/bg/x0rIAQxRX7S84LO09cJykuUhlETmSncDueHPfZjEqIM.js52.18
    https://tpc.googlesyndication.com/pagead/js/r20251114/r20110914/abg_lite_fy2021.js20.93
    https://ep2.adtrafficquality.google/sodar/sodar2.js19.52

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    Landing Page

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    Creatives

    Creative Screenshot 1