Creative Details

Quality Score: 7/10

The advertisement promotes PIFELTRO® (doravirine) as a treatment option for HIV-1 infection, highlighting its use in switching ARV regimens and providing safety information.

Creative Information

CID:f75681ce-1474-47b1-bd2e-b2bdce19bdd6
CRID:29_673102700
Domain:merckconnect.com
Seat:Xandr
Size:728x90
Bid:$0.16
Timestamp:11/18/2025, 8:29:11 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:15:53 AM5.33s
    adomain_analysissuccess12/10/2025, 5:35:58 AM5.92s
    adomain_capturesuccess12/10/2025, 5:35:28 AM0.15s
    ad_rendersuccess12/10/2025, 4:15:48 AM32.50s
    brand_mappingsuccess11/28/2025, 5:52:30 AM0.12s

    Analysis Results

    Ad Format: banner

    Brands: Merck

    Sensitive:Pharmaceutical Products
    Size:728x90
    Data Transferred:1782.97 KB
    Render Time:10.29 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Landing Page:
    https://www.merckconnect.com/doravirine/hiv-1-and-...
    Domain:www.merckconnect.com
    Brand:
    Merck
    Total Ad Size:1802.14 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js530.67
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js227.08
    https://adsdkprod.azureedge.net/viewability/versions/v5.8.22/banner.js152.75
    https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js116.69
    https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js92.62
    https://s0.2mdn.net/sadbundle/18144473525388035274/us-dov-01743_pifeltro_plwh%20profiles_html_branded-hcp_english_728x90/CAT_PatientProfile2_PIFELTRO_RGB_25_Lo_1__1_.png86.26
    https://s0.2mdn.net/sadbundle/18144473525388035274/us-dov-01743_pifeltro_plwh%20profiles_html_branded-hcp_english_728x90/CAT_120211_Pifel_4CDos_stackable_RGB_LO_1.png76.46
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://s0.2mdn.net/sadbundle/18144473525388035274/us-dov-01743_pifeltro_plwh%20profiles_html_branded-hcp_english_728x90/150201_US_PifelS01_MAX_1__1_.png64.01
    https://ep1.adtrafficquality.google/bg/vLDsncnjjUvkCS873e6CrGupfWSrrH_JBF3a9ZZIh28.js53.17

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2