Creative Details

Quality Score: 8/10

The advertisement promotes a health insurance initiative focused on addressing and reducing rising health care costs in Michigan.

Creative Information

CID:1dc6ab9c-5b16-49d8-9907-00e049610d3a
CRID:17_24693881
Domain:bcbsm.com
Seat:Adelphic
Size:728x90
Bid:$0.29
Timestamp:11/17/2025, 6:01:09 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/17/2025, 7:15:41 PM5.75s
    adomain_analysissuccess11/17/2025, 8:03:26 PM3.78s
    adomain_capturesuccess11/17/2025, 8:02:57 PM0.16s
    ad_rendersuccess11/17/2025, 7:15:35 PM25.77s
    brand_mappingsuccess11/17/2025, 6:01:09 PM0.07s

    Analysis Results

    Ad Format: banner

    Brands: Blue Cross Blue Shield of Michigan

    Quality:Adomain not match landing page domain
    Size:728x90
    Data Transferred:495.88 KB
    Render Time:7.14 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Insurance (1340)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Insurance (1340)
    • Medical Insurance (1344)
    • Health and Medical Services (1378)
    Landing Page:
    https://www.bcbsm.mibluedaily.com/affordability?ut...
    Domain:www.bcbsm.mibluedaily.com
    Brand:
    Blue Cross Blue Shield of Michigan
    Total Ad Size:496.18 KB
    Requests Made:
    URLSize (KB)
    https://pixel.adsafeprotected.com/jload?anId=924358&advId=74957&campId=2611658&pubId=122&chanId=7117798&placementId=24693881&adsafe_par&planId=3087241431&impId=0da3c4b5-538a-489c-9a6b-c14773b32cad-2972d484-5f7c-46a1-b92f-676d35b8a4db&uId=1762992816137&bidurl=games.usatoday.com%2Fgames%2Fmahjongg-dimensions&bundleId=games.usatoday.com%2Fgames%2Fmahjongg-dimensions313.95
    https://static.adsafeprotected.com/sca.17.6.4.js91.43
    https://c.betrad.com/geo/ba.js?r17020142.46
    https://media-cdn.ipredictive.com/image/74957/199c9f9e385_AffordabilityAgents_TackleCosts_BCFV1384__Static_728x90_na_jpg.jpg34.67
    https://jsconfig.adsafeprotected.com/jsconfig/jload/924358?cbName=__IntegralAS__8227&anId=924358&advId=74957&campId=2611658&pubId=122&chanId=7117798&placementId=24693881&adsafe_par=&planId=3087241431&impId=0da3c4b5-538a-489c-9a6b-c14773b32cad-2972d484-5f7c-46a1-b92f-676d35b8a4db&uId=1762992816137&bidurl=games.usatoday.com%2Fgames%2Fmahjongg-dimensions&bundleId=games.usatoday.com%2Fgames%2Fmahjongg-dimensions4.44
    https://c.betrad.com/surly.js2.70
    https://c.evidon.com/a/COMMON.css?r=0.31595199852246991.85
    https://c.evidon.com/a/n/1839/15932.js1.68
    https://c.evidon.com/icon/c_30_us.png0.90
    https://c.evidon.com/a/6.css?r=0.25594194576013220.88

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2