Creative Details

Quality Score: 9/10

The advertisement promotes a home equity line of credit (HELOC) service from LendingTree, encouraging potential customers to borrow against their home equity rather than traditional bank loans.

Creative Information

CID:6c569d39-7932-4270-8330-6fe5f9d9e9f4
CRID:2_46_11485599
Domain:lendingtree.com
Seat:BSW
Size:300x250
Bid:$0.16
Timestamp:11/17/2025, 5:58:00 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/18/2025, 10:57:55 PM5.61s
    adomain_analysissuccess11/18/2025, 10:57:28 PM4.63s
    adomain_capturesuccess11/18/2025, 10:57:23 PM0.21s
    ad_rendersuccess11/18/2025, 10:57:49 PM30.81s
    brand_mappingsuccess11/18/2025, 9:17:49 PM1.19s

    Analysis Results

    Ad Format: banner

    Brands: LendingTree

    Size:300x250
    Data Transferred:566.55 KB
    Render Time:22.21 Seconds
    Creative Inferred IAB Categories:
    • Personal Finance (IAB13)
    • Real Estate (IAB21)
    Creative Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Mortgage Lenders and Brokers (1348)
    Domain Inferred IAB Categories:
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Credit and Debt Repair/Credit Reporting (1338)
    • Finance and Insurance (1335)
    • Banking (1337)
    • Credit Cards (1339)
    • Insurance (1340)
    • Mortgage Lenders and Brokers (1348)
    Total Ad Size:566.67 KB
    Requests Made:
    URLSize (KB)
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    https://revjet.lendingtree.com/bg63.40
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    https://fonts.gstatic.com/s/lato/v25/S6u9w4BMUTPHh6UVSwiPGQ3q5d0.woff213.84
    https://fonts.gstatic.com/s/lato/v25/S6uyw4BMUTPHjx4wXiWtFCc.woff213.65
    https://cdn.doubleverify.com/dvtp_src.js?ctx=33677394&cmp=DV1471444&ppid=351&sid=bidswitch&plc=BSW-IQMF-DISPJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&auprice=0.1109&auxch=kargo&pltfrm=kargo_8482&aufilter1=BSW&aufilter2=IQMF&auip=174.212.107.19&DVPX_PP_AUCTION_UA=Mozilla/5.0%20(Linux;%20Android%2010;%20K)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/142.0.0.0%20Mobile%20Safari/537.36&aubndl=null&turl=realmomnutrition.com&c1=USD&c2=46&c3=kargo&c4=46&gdpr=AUDIT&gdpr_consent=AUDIT&auevent=f33be900_9d2b2f58-316b-4685-bd95-ffdd652bec5d8.93
    https://cdn.revjet.com/s3/csp/3123/1758643632712/style.css5.23
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    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

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    Creatives

    Creative Screenshot 1