Creative Details

Quality Score: 8/10

The advertisement promotes an AI tool developed by Northwestern Medicine that enhances precision and consistency in cancer treatment.

Creative Information

CID:4559671a-ccea-422e-98df-c6889a8a75be
CRID:82_5759-946220
Domain:nm.org
Seat:PP
Size:300x50
Bid:$1.96
Timestamp:11/17/2025, 5:56:32 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/17/2025, 6:27:53 PM5.30s
    adomain_analysissuccess11/17/2025, 7:56:29 PM2.97s
    adomain_capturesuccess11/17/2025, 7:56:23 PM0.08s
    ad_rendersuccess11/17/2025, 6:27:47 PM22.87s
    brand_mappingsuccess11/17/2025, 5:56:33 PM0.12s

    Analysis Results

    Ad Format: banner

    Brands: Northwestern Medicine

    Quality:Adomain not match landing page domain
    Size:300x50
    Data Transferred:95.63 KB
    Render Time:7.42 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Science (IAB15)
    Creative Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Clinical Research (1382)
    • General Practitioners (1388)
    Landing Page:
    Total Ad Size:95.63 KB
    Requests Made:
    URLSize (KB)
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    Creative Screenshot 1