Creative Details

Quality Score: N/A

The advertisement promotes HealthEquity's HSA services, emphasizing the benefits of financial security for employees.

Creative Information

CID:	37ae9757-7cc5-445b-85f3-893cb5d79dfc
CRID:	29_629170140
Domain:	healthequity.com
Seat:	Xandr
Size:	300x250
Bid:	$0.63
Timestamp:	11/14/2025, 3:11:34 AM
Declared IAB Categories:

Analysis

4 succeeded1 failed(80% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/10/2025, 4:16:01 AM	5.79s
adomain_analysis	failed	12/9/2025, 11:08:10 PM	N/A
adomain_capture	success	12/9/2025, 11:01:00 PM	0.30s
ad_render	success	12/10/2025, 4:15:55 AM	9.06s
brand_mapping	success	12/9/2025, 5:25:29 PM	0.15s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

300x250

Data Transferred:

512.82 KB

Render Time:

7.62 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Employee Expense and Time Tracking Services (1014)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

512.82 KB

Requests Made:

URL	Size (KB)
https://adsdkprod.azureedge.net/viewability/versions/v5.8.22/banner.js	152.75
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637830/ConsiderationDirectionOneB300x250/image.png	116.03
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637830/ConsiderationDirectionOneB300x250/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637830/ConsiderationDirectionOneB300x250/NeueHaasDisplayRoman.ttf	98.05
https://lax1-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fsallysbakingaddiction.com%2Fthe-great-pumpkin-pie-recipe%2F&e=wqT_3QKtFvBMLQsAAAMA1gAFAQjGjJnJBhCo4Yzg1qTkmjYY8ZHw8ui1sr1VKjYJVgkWhzO_5T8Razu3GiMj4z8ZAAAA4HoUEUAhazu3GiMj4z8pVwkJJAAxCRuwAkAwkPmiDjjtP0D4P0gCUNy_gawCWLaffmAAaN_5aHjv_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_ICEgoGQURWX0lEEggxMTY2NTI4MgUVDENQR18BFZHXARUIBUNQARQACZXWPPICDQoIQURWX0ZSRVESATAFEBxSRU1fVVNFUgUQABAJICBDT0RFEgQ1MTcFSAAIAV0FEzQGMjU5Njcx8gILCgdDUAkUHADyAhEKBUlPAWsECDGtawEUCAdJTwkiFTY4HAoPQ1VTVE9NX01PREVMATI4CTE1NTA1MjA4OfICGgoWMh8AIExFQUZfTkFNRQFkCCgKGjYdAAhBU1QBR2hJRklFRBIKMTc0NzA4NjkyMvICFQoIU1BMSVQFYB399CABEAoKaWRlbnRpZmllchICaXCAAwCIAwGQAwCYAxSgAwGqAwJIAMAD2ATIAwDYA4mHM-ADAOgDAPgDA4AEAJIECS9vcGVucnRiMpgEAKIEDjk4LjIzOC4xNDguMjQ0qATo4huyBA4IABAAGAAgADAAOABCALgEAMAEAMgEANIEDjgxODQjTEFYMTo2MzA12gQCCAHgBADwBNy_gawCiAUBmAUAoAX___________8BqgUkZWE3MTVkMGMtODk5Yi00ZmY4LWFkOWYtZTI2OTk3ZmQ3ODZiwAUAyQUAAAAAAADwP9IFCQkAAAAAAAAAANgFAeAFAfAFjMUs-gUECAAQAJAGAJgGALgGAMEGAAAAAAAA8D_QBvIp2gYWChAAAAAAABE7BAAABcWQ4AYB8gYCCACABwGIBwCgBwG6BwgqBDFZTllAAcgH7_8F0gcPCQEtAQEkEAAYACAA2gcGCAUL9OkC4AcA6gcCCADwB8fFyA-KCKwFCqcFAAABmr2CgXA2NZElbAMwqNgLq-Az9ewX_6HvjpW2R5HaRJ0snwq13d34YHYIW1sLRKm7FzF9GxnAqQCvhqvxsfyuUxE6TGR53SxjZmfZRnhuO7xYLEDoE0IMsgj9ijxetBNLW0bfVyPqj7J9OvoMbkFy4ibTB7CwrTkJQ2s5D5zDqIT94PCfnmHOX3xCjPuxDXATpMr7hZlLpROsvFGOVVSrOngmRhZSbftoYmkmFiK7_UJ07pjdj_gnm3rEYqSPDBU78UeNT2onHYBXktrDkeKEp2ruhIG0W1P889JjewFCFm_iT5jZdCgK84U3GDBSpTuDLWlcW6OTjlVcQ21lR6_FevYCvQxw0BDekNwD83uMYnElXEMu7W_2I9g3Eu-RB8acBCVDWxaGCsZ4QWdYDMf87Q1Y8QEroCOIW8_Uv-CTsNsXJzjNVojTpOqP30WxFFMRDmV1WYLBCU8AcqtdwGRIQjx_FwjUzWrregwT4mz-yOYFodmeySlsdJ-DAMRxdwtDpCGpdY_SZw78D0yGoOAtTmyrhgFQA3FoLcWt4hd5kQaC6KUAFU9s2L-W-RHhz3jpQl8RvySegPec8qZXHfTLN4tkJobkGGWLaMBV622PZ6VmASVeV8ps5JYul9ZLg6_4iJ2T07Q-MOnEJzfRvralTa5pyNUjnoIvCO3RIIyBdUGJmCgi1oIAOv_23YsZVnNqdhOUaiWO8msUvMPwiJ2-cqDnU4_7o-c33dhaL1758DLWLP5e-KDLXDOhuFGIKP-MNOBj08eQvEZJAdgYhmJaUs8dJVZk52xB8Fk9SBSBk9Jr3ygVVlSx35HqQSvBRkjiHfGtjORjH_hapBx7JUGqfH6K70PW6aoYK-2k4OsCe3rx4RFLOi-oHJBxVqUc-K4UAL7JmRABlQgAAIA_mAgBwAicpwPSCA4IgYKEiJCgwIABEAAYANoIBAgAIADgCADoCAA.&s=a2a6e9b9af5b530925719bb02e4df2166bfe4963&pp=0.598039	17.34
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637830/ConsiderationDirectionOneB300x250/index.js	3.92
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637830/ConsiderationDirectionOneB300x250/logoWhite.png	2.22
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637830/ConsiderationDirectionOneB300x250/styles.css	2.19

Advertiser Domain

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Raw Ad Markup

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