Creative Details

Quality Score: 10/10

The advertisement promotes Merrimack County Savings Bank, highlighting its range of products and local services, encouraging customers to rely on them for their banking needs.

Creative Information

CID:	151f9525-275a-4499-ab66-8666ca2985e2
CRID:	2_206_476804
Domain:	themerrimack.com
Seat:	BSW
Size:	300x250
Bid:	$0.14
Timestamp:	11/13/2025, 6:40:51 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/26/2025, 5:27:07 PM	5.99s
adomain_analysis	success	11/26/2025, 5:26:53 PM	3.88s
adomain_capture	success	11/26/2025, 5:26:49 PM	0.37s
ad_render	success	11/26/2025, 5:27:01 PM	15.63s
brand_mapping	success	11/26/2025, 4:39:29 PM	0.20s

Analysis Results

Ad Format: banner

Brands: Merrimack County Savings Bank

Size:

300x250

Data Transferred:

73.21 KB

Render Time:

6.78 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Banking (1337)
Financial Investment and Management Applications (1352)

Domain Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Banking (1337)

Total Ad Size:

92.30 KB

Requests Made:

URL	Size (KB)
https://cdn.adtheorent.com/5eb4882d-c855-4acb-bd5a-c90d1f671fdf_42923generalprogrammatic300x250v2.gif	43.81
https://choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=14931&c=adtheorent01cont476804&w=300&h=250&js=pmw0&plc=tr&uid=ff2f68f05ca8befeb12ebdf312addf03	20.43
https://choices.trustarc.com/get?name=pmw2.js	19.05
https://cdn.doubleverify.com/dvtp_src.js?ctx=33677394&cmp=DV1471444&ppid=351&sid=bidswitch&plc=BSW-IQMF-DISPJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&auprice=0.18&auxch=kargo&pltfrm=kargo_8764&aufilter1=BSW&aufilter2=IQMF&auip=47.14.66.206&DVPX_PP_AUCTION_UA=Mozilla/5.0%20(Linux;%20Android%2010;%20K)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/142.0.0.0%20Mobile%20Safari/537.36&aubndl=null&turl=theguardian.com&c1=USD&c2=206&c3=kargo&c4=206&gdpr=AUDIT&gdpr_consent=AUDIT&auevent=b686379e_c620d3d8-2c90-4e16-b5a8-a564a52ec95d	8.93
https://sb.scorecardresearch.com/p2?c1=9&c2=16077523&c3=2&cs_xi=cuid_cab3a0b2-4b50-11ed-a7ae-129d177c1666&rn=c93ad587-ca61-11f0-bab5-42010ab202ab	0.04
https://choices.trustarc.com/cap?aid=adtheorent01&pid=adtheorent01&cid=14931&w=300&h=250&c=ce1f	0.04
https://rtb.adentifi.com/Imps?impId=1;adId=c93ad587-ca61-11f0-bab5-42010ab202ab;lId=77498;sId=758428;cId=14931;crId=476804;adThdId=ff2f68f05ca8befeb12ebdf312addf03;adExchange=BidSwitch;engineId=2189023531090642285;dealId=0;geoId=11778;inventoryId=302272;rtdmIndicator=1;timestamp=1764118178;property=theguardian.com;dIp=NDcuMTQuNjYuMjA2;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=521759749;cuid=cuid_cab3a0b2-4b50-11ed-a7ae-129d177c1666	0.00
https://sb.scorecardresearch.com/p?c1=9&c2=16077523&c3=2&cs_xi=cuid_cab3a0b2-4b50-11ed-a7ae-129d177c1666&rn=c93ad587-ca61-11f0-bab5-42010ab202ab	0.00
https://us-east-sync.bidswitch.net/sync?ssp=kargo&dsp_id=206&imp=1	0.00
https://us-east-sync.bidswitch.net/ul_cb/sync?ssp=kargo&dsp_id=206&imp=1	0.00

Advertiser Domain

Ad Preview

Raw Ad Markup

<a href='https://rtb.adentifi.com/Clicks?crId=476804;sId=758428;lId=77498;cId=14931;adExchange=BidSwitch;action=click;adId=c93ad587-ca61-11f0-bab5-42010ab202ab;adThdId=ff2f68f05ca8befeb12ebdf312addf03;engineId=2189023531090642285;dIp=NDcuMTQuNjYuMjA2;dIpv6=;adThdIdCode=WEB_MD5_V4;dealId=0;geoId=11778;inventoryId=302272;rtdmIndicator=1;timestamp=1764118178;lat=NDIuNQ;long=LTcxLjU3;dma=NTA2;stateCode=;zip=MDMwMzM;bsc=${CLICK_URL_ENC};redir=https%3A%2F%2Fwww.themerrimack.com%2Fpersonal-banking%2F%3Futm_source%3Dadtheorent%26utm_medium%3Ddisplay%26utm_campaign%3D42923personalbankinggeneralv2disp%26utm_campaignid%3D42923personalbankinggeneralv2disp' target='_blank'><img src='https://cdn.adtheorent.com/5eb4882d-c855-4acb-bd5a-c90d1f671fdf_42923generalprogrammatic300x250v2.gif' height='250' width='300'/></a><img src='https://rtb.adentifi.com/Imps?impId=1;adId=c93ad587-ca61-11f0-bab5-42010ab202ab;lId=77498;sId=758428;cId=14931;crId=476804;adThdId=ff2f68f05ca8befeb12ebdf312addf03;adExchange=BidSwitch;engineId=2189023531090642285;dealId=0;geoId=11778;inventoryId=302272;rtdmIndicator=1;timestamp=1764118178;property=theguardian.com;dIp=NDcuMTQuNjYuMjA2;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=521759749;cuid=cuid_cab3a0b2-4b50-11ed-a7ae-129d177c1666' style='display:none; width:0px; height:0px;' /><script src="https://tags.bkrtx.com/js/bk-coretag.js"></script><script>bk_addPageCtx("id","cuid_cab3a0b2-4b50-11ed-a7ae-129d177c1666");bk_allow_multiple_calls = true;bk_use_multiple_iframes = true;bk_send_statid_payload = true;bk_use_image = true;bk_callback = true;bk_doJSTag(18840, 4);</script><img src='https://sb.scorecardresearch.com/p?c1=9&c2=16077523&c3=2&cs_xi=cuid_cab3a0b2-4b50-11ed-a7ae-129d177c1666&rn=c93ad587-ca61-11f0-bab5-42010ab202ab' height='0' width='0' /><span id="te-clearads-js-adtheorent01cont476804"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=14931&c=adtheorent01cont476804&w=300&h=250&js=pmw0&plc=tr&uid=ff2f68f05ca8befeb12ebdf312addf03"></script></span><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=206&amp;imp=1" alt=" " style="display:none"/><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=33677394&cmp=DV1471444&ppid=351&sid=bidswitch&plc=BSW-IQMF-DISPJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&auprice=0.18&auxch=kargo&pltfrm=kargo_8764&aufilter1=BSW&aufilter2=IQMF&auip=47.14.66.206&DVPX_PP_AUCTION_UA=Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/142.0.0.0 Mobile Safari/537.36&aubndl=null&turl=theguardian.com&c1=USD&c2=206&c3=kargo&c4=206&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_126}&auevent=b686379e_c620d3d8-2c90-4e16-b5a8-a564a52ec95d" type="text/javascript"></script>