Creative Details

Quality Score: 10/10

The advertisement promotes Blistex as a dermatologist-recommended solution for dry, chapped lips, encouraging consumers to purchase it at Walmart.

Creative Information

CID:	35ce712f-4c70-4a4b-9494-7f20a6b9f27b
CRID:	90_12123223
Domain:	blistex.com.au
Seat:	StkAdpt
Size:	728x90
Bid:	$0.30
Timestamp:	11/13/2025, 6:37:06 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	1/4/2026, 2:45:00 AM	5.08s
adomain_analysis	success	1/4/2026, 2:44:43 AM	3.29s
adomain_capture	success	1/4/2026, 2:44:40 AM	0.19s
ad_render	success	1/4/2026, 2:44:55 AM	15.91s
brand_mapping	success	1/4/2026, 2:44:41 AM	1.47s

Analysis Results

Ad Format: banner

Brands: Blistex

Size:

728x90

Data Transferred:

69.38 KB

Render Time:

7.14 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Shopping (IAB22)

Creative Inferred IAB Ad Products:

Cosmetics (1138)
Personal Care (1214)

Domain Inferred IAB Categories:

Health & Fitness (IAB7)
Shopping (IAB22)

Domain Inferred IAB Ad Products:

Cosmetics (1138)
Personal Care (1214)
Skin Care (1244)
Skin Care (1246)

Total Ad Size:

69.38 KB

Requests Made:

URL	Size (KB)
https://cdn.stackadapt.com/creatives/36070/7iwSWYJOTZUalFnXT9AXMgDIM728x90.png	50.98
https://cdn.doubleverify.com/dvtp_src.js?ctx=34962712&cmp=DV1436327&sid=stackadapt&plc=stackadapt-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=347&auevent=1-0244-176412719504542839313224-2_888dd936-69c8-48d2-9e4a-cc88122bdbb2&auadv=36070&aucmp=2964552&aucrtv=12123223&auplc=_ilToFEZnc3&auxch=159&pltfrm=1237&aufilter2=IQMBFV&aubndl=sa_blank&turl=https%3A%2F%2Fwww.buzzfeed.com%2Fdaves4%2Fcivics-test-2025%3Futm_source%3Dmicrosoft-recirc-links&c1=728&c2=90&gdpr=0&gdpr_consent=	8.93
https://s3.amazonaws.com/stackadapt_public/js/saimp.js	6.32
https://creative.stackadapt.com/icons/adchoices/adchoices.png	1.71
https://s3.amazonaws.com/stackadapt_public/js/saurl.js	1.29
https://uw.srv.stackadapt.com/cookie?campid=2964552&is_ctv=0&nativeid=12123223&domain=buzzfeed.com%3A%3A159&auctionid=1-0244-176412719504542839313224-2&impindex=0&m=NjYuMjE0LjU3Ljkz&isipgen=0&conv=1	0.04
https://uw.srv.stackadapt.com/cv?aid=1-0244-176412719504542839313224-2&iidx=0&cv=%27%27&iv=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	0.04
https://uw.srv.stackadapt.com/track_user_page?aid=1-0244-176412719504542839313224-2&iid=888dd936-69c8-48d2-9e4a-cc88122bdbb2&br_domain=buzzfeed.com&br_ip=66.214.57.93&window_location_href=about%3Asrcdoc&top_location_href=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F&is_iframe=true&network=kargo&br_page_url=https://www.buzzfeed.com/daves4/civics-test-2025?utm_source=microsoft-recirc-links	0.04
https://tags.srv.stackadapt.com/sa.css	0.03
https://tags.srv.stackadapt.com/sa.jpeg	0.00

Advertiser Domain

Ad Preview

Raw Ad Markup

<!DOCTYPE html><html><head></head><body style="margin: 0px; background-color: white;" ><div id='sa-content-div-pSdBShew0A' style="position: relative; width:728px"><div style="position:absolute; top:0; right:0; background:white; opacity:0.7; width:17px; height:15px; text-align:center; z-index: 16777270"><img id='sa-adchoices' src="https://creative.stackadapt.com/icons/adchoices/adchoices.png" width="12" height="12"></div><script>try{var sa_adchoices = document.getElementById('sa-adchoices');if (sa_adchoices){sa_adchoices.onclick = function(){window.open('https://www.stackadapt.com/privacy-policy','_blank');}}}catch(err){console.log(err);}</script><a target="_blank" href="https://clk.srv.stackadapt.com/clk?aid=1-0244-176412719504542839313224-2&cid=2964552&adid=12123223&sid=888dd936-69c8-48d2-9e4a-cc88122bdbb2&uid=7AOipvchdDms-MXqFGld8w&did=buzzfeed.com%3A%3A159&adurl=https%3A%2F%2Fuw.srv.stackadapt.com&t=1764127195&brandname=Blistex&adheading=&iidx=0&nid=159&bip=NjYuMjE0LjU3Ljkz&conv=true&curl=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%3D%3D&r=" style="color:black; text-decoration:none"><img src="https://cdn.stackadapt.com/creatives/36070/7iwSWYJOTZUalFnXT9AXMgDIM728x90.png"/></a><div><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=34962712&cmp=DV1436327&sid=stackadapt&plc=stackadapt-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=347&auevent=1-0244-176412719504542839313224-2_888dd936-69c8-48d2-9e4a-cc88122bdbb2&auadv=36070&aucmp=2964552&aucrtv=12123223&auplc=_ilToFEZnc3&auxch=159&pltfrm=1237&aufilter2=IQMBFV&aubndl=sa_blank&turl=https%3A%2F%2Fwww.buzzfeed.com%2Fdaves4%2Fcivics-test-2025%3Futm_source%3Dmicrosoft-recirc-links&c1=728&c2=90&gdpr=0&gdpr_consent=" type="text/javascript"></script></div><div></div><div><img src="https://uw.srv.stackadapt.com/cookie?campid=2964552&is_ctv=0&nativeid=12123223&domain=buzzfeed.com%3A%3A159&auctionid=1-0244-176412719504542839313224-2&impindex=0&m=NjYuMjE0LjU3Ljkz&isipgen=0&conv=1" width="1" height="1"><img src="https://us-west-win.srv.stackadapt.com/win?aid=1-0244-176412719504542839313224-2&sid=888dd936-69c8-48d2-9e4a-cc88122bdbb2&wp=1.26&rid=17d94134-114c-4afa-8775-00a41eff51e8&network=159&t=1764127195&said=1-0244-176412719504542839313224-2&sanid=159" width="1" height="1"></div></div><script src="https://s3.amazonaws.com/stackadapt_public/js/saimp.js" purl="https://uw.srv.stackadapt.com" aid="1-0244-176412719504542839313224-2" iidx="0"></script><script src="https://s3.amazonaws.com/stackadapt_public/js/saurl.js" id="sa-url-script" purl="https://uw.srv.stackadapt.com" aid="1-0244-176412719504542839313224-2" iid="888dd936-69c8-48d2-9e4a-cc88122bdbb2" br_domain="buzzfeed.com" br_ip="66.214.57.93" network="kargo" br_page_url="https://www.buzzfeed.com/daves4/civics-test-2025?utm_source=microsoft-recirc-links"></script></body></html>