Creative Details

Quality Score: 9/10

The video advertisement introduces Purple, a mattress brand featuring the innovative GelFlex grid technology designed to relieve pressure and reduce pain for a better sleep experience. The ad emphasizes that a good mattress not only enhances nighttime rest but also positively impacts daily life. It promotes a special Black Friday sale offering significant savings on mattresses and bases, encouraging viewers to take advantage of the deal. The overall message highlights the connection between quality sleep and improved well-being, positioning Purple as a solution for better sleep and less pain.

Creative Information

CID:5a85b260-ccb0-45aa-ba34-d60c2c02b838
CRID:74_689291326
Domain:purple.com
Seat:DV360
Size:400x300
Bid:$0.35
Timestamp:11/13/2025, 3:34:40 PM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 1:53:23 AM5.09s
    adomain_analysissuccess12/10/2025, 5:35:36 AM9.62s
    adomain_capturesuccess12/10/2025, 5:35:11 AM0.16s
    ad_rendersuccess12/10/2025, 1:53:18 AM0.01s
    brand_mappingsuccess11/28/2025, 5:30:40 PM0.11s
    video_analysissuccess12/10/2025, 1:53:21 AM3.06s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: Purple

    Size:300x150
    Data Transferred:631.30 KB
    Render Time:23.92 Seconds
    Video Duration:30.0 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Home & Garden (IAB10)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Furniture (1268)
    • Home and Garden Products (1277)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Home & Garden (IAB10)
    • Shopping (IAB22)
    Domain Inferred IAB Ad Products:
    • Consumer Packaged Goods (1123)
    • Furniture (1268)
    • Home and Garden Products (1277)
    • Household Appliances (1289)
    Landing Page:
    https://purple.com/?utm_source=DV360&utm_medium=Vi...
    Domain:purple.com
    Brand:
    Purple
    Total Ad Size:7980.42 KB
    Requests Made:
    URLSize (KB)
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