Creative Details

Quality Score: 10/10

The advertisement announces the rebranding of FirstBank & Trust Texas to UMB Bank, emphasizing commitment to local relationships and national expertise.

Creative Information

CID:c0dcab15-d421-4338-9b41-b2dfe13bbb22
CRID:2_44_7RPZNQLUIFBCRC3E3FGDJN_160x600_1
Domain:umb.com
Seat:BSW
Size:160x600
Bid:$1.26
Timestamp:11/13/2025, 3:34:17 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/13/2025, 5:58:53 PM7.46s
    adomain_analysissuccess11/13/2025, 7:00:19 PM3.08s
    adomain_capturesuccess11/13/2025, 7:00:16 PM0.08s
    ad_rendersuccess11/13/2025, 5:58:45 PM30.91s
    brand_mappingsuccess11/13/2025, 7:00:18 PM1.92s

    Analysis Results

    Ad Format: banner

    Brands: UMB Bank

    Size:160x600
    Data Transferred:321.10 KB
    Render Time:7.24 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Banking (1337)
    • Financial Investment and Management Applications (1352)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Banking (1337)
    • Credit Cards (1339)
    • Financial Investment and Management Applications (1352)
    Landing Page:
    Total Ad Size:321.10 KB
    Requests Made:
    URLSize (KB)
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    https://us-east-sync.bidswitch.net/sync?ssp=kargo&dsp_id=44&imp=10.00
    https://us-east-sync.bidswitch.net/ul_cb/sync?ssp=kargo&dsp_id=44&imp=10.00
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    https://match.prod.bidr.io/cookie-sync/bidswitch?bidswitch_ssp_id=kargo&gdpr=&gdpr_consent=&us_privacy=0.00

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