Creative Details

Quality Score: 8/10

The advertisement promotes Northwestern Medicine, emphasizing their expertise in healthcare.

Creative Information

CID:bb2b7ca9-c560-41c4-9284-abc77f647e06
CRID:82_5759-902645
Domain:nm.org
Seat:PP
Size:320x50
Bid:$1.08
Timestamp:11/13/2025, 3:31:52 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/13/2025, 5:50:00 PM6.63s
    adomain_analysissuccess11/13/2025, 6:56:35 PM3.74s
    adomain_capturesuccess11/13/2025, 6:56:31 PM0.12s
    ad_rendersuccess11/13/2025, 5:49:53 PM24.16s
    brand_mappingsuccess11/13/2025, 3:31:53 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Northwestern Medicine

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:314.37 KB
    Render Time:8.68 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Clinical Research (1382)
    • General Practitioners (1388)
    Landing Page:
    https://ma2-tr.contextweb.com/bh/ct2?i=fWsNaSyRxzv...
    Domain:ma2-tr.contextweb.com
    Brand:
    Internet Archive
    Total Ad Size:314.37 KB
    Requests Made:
    URLSize (KB)
    https://cadmus2.script.ac/fs01/main.js184.89
    https://choices.truste.com/ca?pid=pulsepoint01&aid=pulsepoint01-mw&cid=26347&c=fWsNaSyRxzvQ&w=320&h=50&plc=tr35.24
    https://tqe36.flx10.com/3ed9fe3fb2eb9d572e373794db22fbba70cd7f1d?subset=Specialzd%20r%2Cmfon%2E%C2%A0%E2%80%8B25.55
    https://tqe36.flx10.com/e72de01de6caa610f8a73e9305eb22c85f070688?subset=MAKE%20NPOITYURLF%2CS%2EHX24.92
    https://api.b2c.com/api/init-31377as4lqmsvjeho7fp.js?PublisherID=561937&AdvertiserID=5759&Contextual=IAB1&CampaignID=26347&AdGroup=242747&ContextualURL=https://www.buzzfeed.com/daves4/dumb-funny-screenshots-nov-5?origin=sdxa&fbclid=IwZXh0bgNhZW0BMABhZGlkAAAGPOrWGIFzcnRjBmFwcF9pZAwzNTA2ODU1MzE3MjgAAR7RK8Uz0YFyNVlCExk_KLPZd3kMuNl-S0LE3ViXqga8j3hxnpuAL1aE4etqmA_aem_tnvWYkMZExcIdbJCNSgCSQ&utm_medium=paid&utm_source=fb&utm_id=6662795915937&utm_content=6858707031737&utm_term=6855922662937&utm_campaign=6662795915937&Country=USA&AppBundle=&DeviceID=&DeviceType=PHONE&InventoryType=SITE&PageURL=https://www.buzzfeed.com/daves4/dumb-funny-screenshots-nov-5?origin=sdxa&fbclid=IwZXh0bgNhZW0BMABhZGlkAAAGPOrWGIFzcnRjBmFwcF9pZAwzNTA2ODU1MzE3MjgAAR7RK8Uz0YFyNVlCExk_KLPZd3kMuNl-S0LE3ViXqga8j3hxnpuAL1aE4etqmA_aem_tnvWYkMZExcIdbJCNSgCSQ&utm_medium=paid&utm_source=fb&utm_id=6662795915937&utm_content=6858707031737&utm_term=6855922662937&utm_campaign=6662795915937&CreativeID=2572146&AdSize=320X5017.44
    https://cdn.doubleverify.com/dvtp_src.js?ctx=818052&cmp=DV1035707&sid=pulsepoint&plc=pp-dispjs-e&adsrv=0&advid=3891363&dvtagver=6.1.src&autt=1&DVP_DV_CT=1&aubndl=&auip=174.224.216.204&c1=562001&pltfrm=561937&auadv=5759&aucrtv=2572146&c2=242747&c3=677240&c4=[CMP_VALUE_FROM_CLIENT_DV_TAG]&c5=[CTX_VALUE_FROM_CLIENT_DV_TAG]&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Linux%3B+Android+15%3B+SM-G998U+Build%2FAP3A.240905.015.A2%3B+wv%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Version%2F4.0+Chrome%2F138.0.7204.162+Mobile+Safari%2F537.36+%5BFB_IAB%2FFB4A%3BFBAV%2F523.0.0.39.61%3BIABMV%2F1%3B%5D&turl=https%3A%2F%2Fwww.buzzfeed.com%2Fdaves4%2Fdumb-funny-screenshots-nov-5%3Forigin%3Dsdxa%26fbclid%3DIwZXh0bgNhZW0BMABhZGlkAAAGPOrWGIFzcnRjBmFwcF9pZAwzNTA2ODU1MzE3MjgAAR7RK8Uz0YFyNVlCExk_KLPZd3kMuNl-S0LE3ViXqga8j3hxnpuAL1aE4etqmA_aem_tnvWYkMZExcIdbJCNSgCSQ%26utm_medium%3Dpaid%26utm_source%3Dfb%26utm_id%3D6662795915937%26utm_content%3D6858707031737%26utm_term%3D6855922662937%26utm_campaign%3D66627959159378.93
    https://api.b2c.com/d/31377as4lqmsvjeho7fp/bs.js6.38
    https://media-active.contextweb.com/creatives/5759/1750810051490/CDH810038_0001_Mens_Ad1_General_MAA_320x50/300x250-purple.jpg?4.95
    https://s.poupdate.pulsepoint.com/2/239521/analytics.js?dt=2395211736884157925000&pd=avt&di=buzzfeed.com&ap=&sr=kargo.com&pp=562001&md=1&to=3&pv=9d7caac5-54c1-4591-a3eb-d1bf05db9cb7&ui=EQX1dwZcjZqo&ti=fWsNaSyRxzvQ&de=4&ps=nmformen.nm.org&pt=1&rt=1&au=&ar=&cp=&fd=&ac=26347&cr=902645&cb=n2VO2&si=148048&dm=320X50&pi=902645&bt=programmatic&gt=US&c1=562001&c2=SITE&c3=5625354.86
    https://media-active.contextweb.com/creatives/5759/1750810051490/CDH810038_0001_Mens_Ad1_General_MAA_320x50/BETTER_NM_LOCKUP.png?0.62

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3