Creative Details

Quality Score: 7/10

The video advertisement focuses on the issue of cat obesity, highlighting that 60% of cats are overweight. It introduces IM's Healthy Weight cat food as a solution to this problem. The main message emphasizes the importance of maintaining a healthy weight for cats and suggests that IM's Healthy Weight can help achieve this. The ad uses a conversational tone to engage viewers and effectively communicates the product's purpose and benefits.

Creative Information

CID:9a0b86db-3f77-412e-9677-9ca83fc7ff7a
CRID:92_2974:7976110
Domain:iams.com
Seat:RBC
Size:300x150
Bid:$3.54
Timestamp:11/13/2025, 3:27:51 PM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/13/2025, 5:13:54 PM5.19s
    adomain_analysissuccess11/13/2025, 6:51:52 PM2.92s
    adomain_capturesuccess11/13/2025, 6:51:49 PM17.50s
    ad_rendersuccess11/13/2025, 5:13:13 PM42.76s
    brand_mappingsuccess11/13/2025, 5:13:15 PM0.81s
    video_analysissuccess11/13/2025, 5:13:15 PM1.18s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: Iams

    Size:300x150
    Data Transferred:2818.13 KB
    Render Time:13.89 Seconds
    Video Duration:15.0 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Pets (IAB16)
    Creative Inferred IAB Ad Products:
    • Pet Care (1224)
    • Pet Food (1226)
    Domain Inferred IAB Categories:
    • Pets (IAB16)
    Domain Inferred IAB Ad Products:
    • Pet Care (1224)
    • Pet Food (1226)
    Landing Page:
    https://www.iams.com/healthy-weight-dog-and-cat-hu...
    Domain:www.iams.com
    Brand:
    Iams
    Total Ad Size:2820.24 KB
    Requests Made:
    URLSize (KB)
    https://r3---sn-p5qlsnrl.c.2mdn.net/videoplayback/id/f571dc82eff0b78a/itag/342/source/web_video_ads/xpc/EgVovf3BOg%3D%3D/ctier/L/acao/yes/ip/0.0.0.0/ipbits/0/expire/3903675810/sparams/acao,ctier,expire,id,ip,ipbits,itag,met,mh,mip,mm,mn,ms,mv,mvi,pl,rms,source,xpc/signature/7DDB888252F2909411D846410303833CA0C454BD.621C2E60FE5FD9592571A01F1C19EDBB2BABDE80/key/cms1/cms_redirect/yes/met/1763053953,/mh/b1/mip/100.26.135.131/mm/42/mn/sn-p5qlsnrl/ms/onc/mt/1763052672/mv/u/mvi/3/pl/22/rms/onc,onc/file/file.mp4943.47
    https://imasdk.googleapis.com/js/sdkloader/ima3.js449.82
    https://pixel.adsafeprotected.com/fwjsvid/st/854585/68926918/skeleton.js?videoId=9cc2502087cd4c18cc1bcaa0a7433b51&xmtp=v&ias_dspID=30&campaignID=793035&lineItemID=3620597&creativeID=7976110&publisherID=4&sitePlacementID=0&auctionID=866943146485683460:1762994526942&adRequestDomainName=pogo.com&suppressViewability=false&xsId=866943146485683460&xmapp=0&impId=866943146485683460&ias_xps=autoplayed&ias_xpb=4&ias_xar=&ias_xappb=pogo.com&bidurl=https%3A%2F%2Fwww.pogo.com%2Fgames%2Fscrabble%2Fplay&ias_advId=115731&ias_campId=793035&ias_pubId=4&ias_placementId=&ias_chanId=3620597&ias_creativeId=7976110&ias_bundleId=pogo.com&ias_impId=v4~~866943146485683460:1762994526942329.29
    https://pixel.adsafeprotected.com/fwjsvid/st/2641489/89889189/skeleton.js?videoId=c18ecc7c5f509f9513c3b09cd9098b23&adsafe_par=&apiframeworks=2,7,8&bidurl=http://pogo.com/games&blockedAdTracking=https://googleads4.g.doubleclick.net/pcs/view?xai=AKAOjsti1g-fyKb_WTpd2sSD-MvgI7Vkz7nc9UElprnpR4ndGfpnmpwIDTl1G5z5nZGDnjlN16EmQ-oaNPxDmzpe0joVkF5cW8om86KXanYnyFmbZV56zhrBa3R_ycYMovX-jZ5jsTlnUf79RADwtskiTdO6Zdc3BeBMnumRB0622ZEQ-zwP1k_QJK-HVyBkgT3Rv6P8UkqhStKASpO0dueh&sai=AMfl-YSgCgXjKLog90rYkQghPHS8cXWxd-jHPWdRww2VxKGeD760qxtIc2m571pygqIwcwipxwC5RzpItsfHYXVvvoD-DtqYFirwAAbGCAw4EtkmOJDpYgR7iId__1PGyNB76-47d9EgCn4gdwGUJtJaciGjLSWtNXYyErJg0fsxGniyzjylWt7w6R4ApI9hMD_H5ryiqpCbjqz0p9tSy7Fm_S9JYA&sig=Cg0ArKJSzORYsCXb60EwEAE&uach_m=%5BUACH%5D&urlfix=1&vt=13&adurl=&bundleId=${DOMAIN}&ias_creativeId=242282329&ias_xappb=pogo.com&mon=89889190&redirectedRetries=0&xmapp=0&xmtp=v&xsId=bab44d45-5526-4691-b842-fb62f26a1dc5328.42
    https://static.adsafeprotected.com/ias/v1/vpaid.2025.06.13-16.41-42b2af9.js187.83
    https://s.yimg.com/ff/vista.js120.12
    https://static.adsafeprotected.com/sca.17.6.4.js91.43
    https://imasdk.googleapis.com/js/sdkloader/loader.js56.02
    https://pagead2.googlesyndication.com/bg/3AskVp3fsf8-NwDrHwfwABhIV_lOSIPikrDbTygANqw.js52.60
    https://pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js44.67

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3