Creative Details

Quality Score: 8/10

The advertisement promotes DTE's heating service repair plans starting at $14.95, encouraging customers to learn more about their home protection options.

Creative Information

CID:2db63357-ad70-4b90-a364-dd32c122dc3e
CRID:25_7drpv4wd
Domain:dteenergy.com
Seat:TTD
Size:970x250
Bid:$0.46
Timestamp:11/13/2025, 2:46:12 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/13/2025, 3:38:59 PM6.89s
    adomain_analysissuccess11/13/2025, 6:31:12 PM9.26s
    adomain_capturesuccess11/13/2025, 6:31:03 PM12.35s
    ad_rendersuccess11/13/2025, 3:38:52 PM29.95s
    brand_mappingsuccess11/13/2025, 6:31:05 PM2.62s

    Analysis Results

    Ad Format: banner

    Brands: DTE Energy

    Quality:Adomain not match landing page domain
    Size:970x250
    Data Transferred:315.43 KB
    Render Time:6.66 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Home & Garden (IAB10)
    Creative Inferred IAB Ad Products:
    • Energy Services (1031)
    • Home and Garden Services (1396)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    Landing Page:
    https://dtehpp.com/West-Michigan/
    Domain:dtehpp.com
    Brand:
    DTE Home Protection Plus
    Total Ad Size:334.52 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/1j2h4lq/m44x6q2/7drpv4wd_970x250.jpg?cb=466865293.46
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=oigiq48_dyl9z2z_7drpv4wd&c=tradedesk01cont1&js=pmw0&w=970&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=53faf489-e317-4b78-ae89-ee001ba569ea&crid=7drpv4wd&wp=0.4563228&aid=379f432b-327e-4aa8-a4ba-b189efb2d50a&wpc=USD&sfe=1b4ca743&puid=f82c3652-cf08-4a3a-b931-0b50c1598cfe&bdc=131&tdid=&pid=1j2h4lq&ag=dyl9z2z&adv=m44x6q2&sig=14ZhkKKLXQ0-udha81zt6qPme_5_9SJ07frNj1DEwLhk.&bp=1.4841494118875&cf=8614581&fq=0&td_s=www.today.com&rcats=zm4,7sp,hhr,y29&mste=&mfld=2&mssi=&mfsi=&uhow=91&agsa=&rgz=49506&svbttd=1&dt=Tablet&osf=iOS&os=iOS175&br=WebView&rlangs=en&mlang=&svpid=136&did=&rcxt=MobileOptimizedWeb&lat=42.946900&lon=-85.620600&tmpc=7.03000000000003&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&mdl=iPad&car=32&cc=1~KLUv_WNa1XJFTQCdCADTzzs9A3neQB5vAM8buGMN2PUMWNkCdywaAohYAnmeQB4_AFVvwB074C7CgJ05wI45wFpiABRXyLp_AJ0rPLp_wBB2QA6mADwzsZ6ANl4AFB8AEhsgj_pkW8o9bWCAa9eKMDAUAQIMESVAyKZZxMQFbmnyW5D81p2vVaCtvcEWlN5WEnYrCLuVg9VCxWqB-oi0EH1EWnm6_aSm8Gnt6AlZ92Mp8lhQWKwkLDBHT5jl_p8q1geJ9d3FYcQ4PibjOJ6J0pwqYaoXmXneLBphGi7SPjPtz4vpueXAtYEVpOnewsB7EjKmwIm4SQrSVJESgmUADgn8MikI0wjboddGJVSPEJXDKDhSJXAWWwa73QPMiavexA..&dur=1~KLUv_SMFoCgk7SUDACQE8RwKB3A0ZHptc2IQvCAiDgjA_Oq4CjczMDQiJQjQ_Rh0dGRfdW5pdmVyc2FsSCUItP0UAggBELwgOABAAU0K9SpAC_zTtHFPxfJRz-j4K8RA1ETULfULtZPGrTSd-elZfKg.&durs=Sv7TGu&crrelr=&fpa=307&pcm=3&vc=12&said=76354137-6096-4e59-a3d0-a704e16cdc7a&ict=CellularNetwork4G&auct=1&us_privacy=1YNN&im=1&mc=14dce245-7c83-47ff-86ff-4c4ec95e90c6&ev=rOJXSq1p3tJ5tHV0h_rYe32JLU0Pu8WCzndysIwQ5GU.&rsv=0.000023407904743106&abr=75ac28e0-4e39-451c-abe7-f186e710ca58&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=oigiq48_dyl9z2z_7drpv4wd&w=970&h=250&c=0e380.04

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    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1