Creative Details

Quality Score: 6/10

The advertisement promotes a character named Babs, referred to as 'The Internet's Grandma,' in a setting called the Waybourhood, suggesting a friendly and inviting online shopping experience.

Creative Information

CID:32a45f8f-943f-4984-8cc6-45eea36f7fcd
CRID:97_7997217
Domain:wayfair.ca
Seat:Verizon
Size:300x150
Bid:$0.50
Timestamp:11/13/2025, 2:40:33 PM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/13/2025, 2:53:35 PM6.33s
    adomain_analysissuccess11/13/2025, 4:19:28 PM2.72s
    adomain_capturesuccess11/13/2025, 4:19:25 PM0.28s
    ad_rendersuccess11/13/2025, 2:53:29 PM34.88s
    brand_mappingsuccess11/13/2025, 2:40:33 PM0.09s
    video_analysissuccess11/13/2025, 2:53:30 PM1.46s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: Wayfair

    Size:300x150
    Data Transferred:2156.46 KB
    Render Time:11.82 Seconds
    Video Duration:15.0 Seconds
    Creative Inferred IAB Categories:
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Retail (1494)
    • eCommerce (1499)
    Landing Page:
    https://www.wayfair.ca/?refid=dspvca.200003418
    Domain:www.wayfair.ca
    Brand:
    Wayfair
    Total Ad Size:2157.05 KB
    Requests Made:
    URLSize (KB)
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    https://t.wayfair.ca/imp.php?v=yahoo&refid=dspvca.200003418&at=video&cp=0&c=usatoday.com&p=usatoday.com/story&cb=38309517048583071790.04

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