Creative Details

Quality Score: 6/10

The advertisement promotes KCENTRA, a treatment for reversing the effects of warfarin, emphasizing its urgency and safety information.

Creative Information

CID:ed7142b6-59b6-4d6a-ab53-534b326c5a09
CRID:82_6621-924499
Domain:kcentra.com
Seat:PP
Size:728x90
Bid:$0.13
Timestamp:11/10/2025, 6:40:16 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/10/2025, 7:25:31 PM5.04s
    adomain_analysissuccess11/10/2025, 8:35:12 PM5.26s
    adomain_capturesuccess11/10/2025, 8:34:45 PM0.10s
    ad_rendersuccess11/10/2025, 7:25:26 PM24.28s
    brand_mappingsuccess11/10/2025, 6:40:16 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Kcentra

    Sensitive:Pharmaceutical Products
    Quality:Adomain not match landing page domain
    Size:728x90
    Data Transferred:1610.59 KB
    Render Time:8.94 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Landing Page:
    https://ma2-tr.contextweb.com/bh/ct2?i=fp38HK6phRY...
    Domain:ma2-tr.contextweb.com
    Brand:
    Internet Archive
    Total Ad Size:1610.71 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js524.39
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js222.95
    https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js116.69
    https://ad.doubleclick.net/ddm/adj/N733.3848558MATTERKIND/B33837981.424375544;dc_ver=106.314;dc_eid=40004001;sz=728x90;u_sd=1;gdpr_consent=AUDIT;nel=1;kw=2691331;dc_adk=3706686476;ord=0qbgmp;click=https%3A%2F%2Fma2-tr.contextweb.com%2Fbh%2Fct2%3Fi%3Dfp38HK6phRYQ~a%3D88bc2079664f6b041bd87feaf04d6bc051eb944a~agi%3D243036~ts%3Ds6YkQ5bIZS-iBFDeXny9CCD6-diLQTRK~es%3D2~c%3D2691331~p%3D562001~pu%3Dhttps%253A%252F%252Fwww.cnn.com%252Fmarkets~s%3Dcontextweb.com~dt%3D2~u%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=BIH.rC2iwP;gcsr=m;stc=1;chaa=1;sttr=98;prcl=s103.52
    https://fonts.googleapis.com/css2?family=Roboto+Condensed:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100;0,300;0,400;0,500;0,700;0,900;1,100;1,300;1,400;1,500;1,700;1,900&display=swap71.41
    https://cdnjs.cloudflare.com/ajax/libs/gsap/3.12.5/gsap.min.js70.52
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/VQs9W63PwavoDR_m1YiDi6TUiataKVg9KBJIqFbCgjk.js52.51
    https://s0.2mdn.net/sadbundle/14052949260361530899/CSLB_KCE_NA_NA_Protocol_Branded__H5_728x90_296_EN/images/poster.png50.49
    https://fonts.gstatic.com/s/robotocondensed/v31/ieVl2ZhZI2eCN5jzbjEETS9weq8-19K7DQk6YvM.woff245.00

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2