Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity as a strategic partner for Health Savings Accounts (HSAs), emphasizing cost reduction and benefit optimization.

Creative Information

CID:	7acaa349-f7d1-49f7-bacf-042049717d15
CRID:	29_629174490
Domain:	healthequity.com
Seat:	Xandr
Size:	300x250
Bid:	$1.36
Timestamp:	11/7/2025, 5:33:12 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/7/2025, 8:03:11 PM	4.84s
adomain_analysis	success	11/7/2025, 8:02:54 PM	3.29s
adomain_capture	success	11/7/2025, 8:02:50 PM	0.22s
ad_render	success	11/7/2025, 8:03:06 PM	10.62s
brand_mapping	success	11/7/2025, 5:33:13 PM	0.09s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

300x250

Data Transferred:

786.50 KB

Render Time:

8.87 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

786.50 KB

Requests Made:

URL	Size (KB)
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https://adsdkprod.azureedge.net/viewability/versions/v5.8.21/banner.js	152.80
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639151/AwarenessDirectionThreeB300x250/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639151/AwarenessDirectionThreeB300x250/NeueHaasDisplayRoman.ttf	98.05
https://lax1-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fmomsdish.com%2Feasy-air-fryer-chicken-wings&e=wqT_3QKkFfBMpAoAAAMA1gAFAQj1vIPIBhDtr5iwkKnqvEUYuNuY1vjA5PEsKjYJLUMc6-K2-D8RUG7b96i_9T8ZAAAAYGbmIEAhUG7b96i_9T8pLUMJJNAxAAAAQDMzA0Aw9qKtCTjtP0D4P0gCUNrhgawCWLaffmAAaN_5aHjzjgaAAQGKAQNVU0SSAQEG8E-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_QEVCAVDUAEUAAmV_BDyAg0KCAE_GEZSRVESATAFEBxSRU1fVVNFUgUQABAJICRDT0RFEgQ1MTc4AUgACAFdBRM0BjI1OTYzNvICCwoHQ1AJFBwA8gIRCgVJTwFrBAgxrZEBFAgHSU8JIhU2OBwKD0NVU1RPTV9NT0RFTAEyOAkxNTUwNDU5NDLyAhoKFjIfACBMRUFGX05BTUUBZAgoCho2HQAIQVNUAUdoSUZJRUQSCjE3NDcwODE1NzHyAhUKCFNQTElUBWAd_fCaFAoKaWRlbnRpZmllchIGeGV4aWRzgAMAiAMBkAMAmAMUoAMBqgMCSADAA9gEyAMA2APGzjzgAwDoAwH4AwOABACSBAkvb3BlbnJ0YjKYBACiBA03My45MC4xMTEuMTM1qASxxAyyBA4IABAAGAAgADAAOABCALgEAMAEAMgEANIEDjgxODQjTEFYMTo2ODYx2gQCCAHgBADwBNrhLSCIBQGYBQCgBf8RAbgBqgUkNmNhNTEzY2UtZTU0OC00ZDNhLTk5ZWMtMmVmMDRmOWNhMjJlwAUAyQUAAAECFPA_0gUJCQEKAQFw2AUB4AUB8AWMxSz6BQQIABAAkAYAmAYAuAYAwQYBITAAAPA_0AbyKdoGFgoQCREZAQHFkOAGAfIGAggAgAcBiAcAoAcBugcIKgQxWU5ZQAHIB_OOBtIHDwkRMwExECAA2gcGAWr0OQIYAOAHAOoHAggA8Afj_ucJigj6Awr1AwAAAZorZPkIRXmpSQYGF-15MVxoQU7s2LnhFgz-fTjU1894w9gUvaaGXFteM5bUdFW2XHe73aJhwgPRNZLzqBm6VEtAjetHxffbihzKcsXFxAxJSLKfm-zzIJ7_8V2CYebOiKyLgvzhFHX3Z5_WztZdvJS0wY_A375dr0Ctb6X_23yJ2IRREvOKaOfjm2slI33xPApa0NQi-td5eJaSSxBeIabNFcErNi56QXFqOlKnB0zL2iUPoe41aKE2vlfR-vL_SIGOrdMaw5rjZyOrxxIy1p4MqTbWfzcPefCnOK9mBKkyJGkjC1FGceyoQjy1Hhch3JjEfQ-XxTQr6mgApialhs6hE7t2wdyJkrpkJxlscgfucWx1XM2tki-vkdNvXVrtjepXuRIV9S_CXNM5sGBPn-spMNaZe0juAmKNoSSpnXlqUvtmweusMYCbMUE9nPAH8XfhImtGVZ8Pzly63YyHcqyo-j42RvI9kC4Vm8yH_ptG4YFHVPaDHVHKOzAGYEOF9bQKyMxOfDSAJYi96ra8aB6wPnVByRm4-3aN08v3Cnojz-p5zio_G1JVvLkzGQzd33Lkqf8PaEdLY7X7VK8JHeqmeK7tLepa0LVL5OuNnyfzgrjunn-T-M92V0yUDFTEUFx_LMOIVHfNZaXNX1zIx8MVQBABlQgAAIA_mAgCwAicpwPSCA4IgYKEiJCgwIABEAAYANoIBAgAIADgCADoCAA.&s=7e2e96410de23e4edbc9f96dbf71f81f2536bdfd&pp=1.359292	16.69
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639151/AwarenessDirectionThreeB300x250/styles.css	2.39
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639151/AwarenessDirectionThreeB300x250/logoWhite.png	2.22
https://lax1-ib.adnxs.com/it?an_audit=0&referrer=https%3A%2F%2Fmomsdish.com%2Feasy-air-fryer-chicken-wings&e=wqT_3QLREvBMUQkAAAMA1gAFAQj1vIPIBhDtr5iwkKnqvEUYuNuY1vjA5PEsKjYJLUMc6-K2-D8RUG7b96i_9T8ZAAAAYGbmIEAhUG7b96i_9T8pLUMJJNAxAAAAQDMzA0Aw9qKtCTjtP0D4P0gCUNrhgawCWLaffmAAaN_5aHjzjgaAAQGKAQNVU0SSAQEG8E-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___________8BqgUkNmNhNTEzY2UtZTU0OC00ZDNhLTk5ZWMtMmVmMDRmOWNhMjJlwAUAyQUAAAAAAADwP9IFCQkAAAAAAAAAANgFAeAFAfAFjMUs-gUECAAQAJAGAJgGALgGAMEGAAAJMSDQBvIp2gYWChABDy4BAKAQABgA4AYB8gYCCACABwGIBwCgBwG6BwgqBDFZTllAAcgH844G0gcPCRE1ATEUIADaBwYIBQv0NwLgBwDqBwIIAPAH4_7nCYoI-gMK9QMAAAGaK2T5CEV5qUkGBhfteTFcaEFO7Ni54RYM_n041NfPeMPYFL2mhlxbXjOW1HRVtlx3u92iYcID0TWS86gZulRLQI3rR8X324ocynLFxcQMSUiyn5vs8yCe__FdgmHmzoisi4L84RR192ef1s7WXbyUtMGPwN--Xa9ArW-l_9t8idiEURLzimjn45trJSN98TwKWtDUIvrXeXiWkksQXiGmzRXBKzYuekFxajpSpwdMy9olD6HuNWihNr5X0fry_0iBjq3TGsOa42cjq8cSMtaeDKk21n83D3nwpzivZgSpMiRpIwtRRnHsqEI8tR4XIdyYxH0Pl8U0K-poAKYmpYbOoRO7dsHciZK6ZCcZbHIH7nFsdVzNrZIvr5HTb11a7Y3qV7kSFfUvwlzTObBgT5_rKTDWmXtI7gJijaEkqZ15alL7ZsHrrDGAmzFBPZzwB_F34SJrRlWfD85cut2Mh3KsqPo-NkbyPZAuFZvMh_6bRuGBR1T2gx1RyjswBmBDhfW0CsjMTnw0gCWIveq2vGgesD51QckZuPt2jdPL9wp6I8_qec4qPxtSVby5MxkM3d9y5Kn_D2hHS2O1-1SvCR3qpniu7S3qWtC1S-TrjZ8n84K47p5_k_jPdldMlAxUxFBcfyzDiFR3zWWlzV9cyMfDFUAQAZUIAACAP5gIAcAInKcD0ggOCIGChIiQoMCAARAAGADaCAQIACAA4AgA6AgA&s=aea104c8d8cb571c0c0543ca435b74f70a4c3ae8	0.00

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