Creative Details

Quality Score: 9/10

The video advertisement features Mitch Bernard, Chief Counsel at the Natural Resources Defense Council (NRDC), discussing the significant environmental rollbacks initiated by the Trump administration. The main message emphasizes the urgent need to protect the environment from the detrimental effects of big oil drilling and toxic coal emissions. The NRDC is actively fighting legal battles to safeguard natural resources, including wild lands and oceans. The ad calls for public support through donations, highlighting the collective effort required to protect the planet for current and future generations.

Creative Information

CID:11f9449d-2e41-4ce7-923e-81a5ed8f28cb
CRID:17_24656093
Domain:nrdc.org
Seat:Adelphic
Size:1920x1080
Bid:$1.13
Timestamp:11/7/2025, 5:30:31 PM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/7/2025, 8:01:52 PM6.28s
    adomain_analysissuccess11/7/2025, 8:39:45 PM4.28s
    adomain_capturesuccess11/7/2025, 8:39:41 PM0.18s
    ad_rendersuccess11/7/2025, 8:01:28 PM52.12s
    brand_mappingsuccess11/7/2025, 5:30:31 PM0.08s
    video_analysissuccess11/7/2025, 8:01:49 PM3.49s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: NRDC

    Size:300x150
    Data Transferred:1889.96 KB
    Render Time:25.84 Seconds
    Video Duration:30.0 Seconds
    Creative Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Non-Profits (1452)
    • Political Action Committees (1477)
    Domain Inferred IAB Categories:
    • Education (IAB5)
    • Law, Govt & Politics (IAB11)
    • Society (IAB14)
    • Science (IAB15)
    Domain Inferred IAB Ad Products:
    • Green/Eco (1368)
    • Green/Eco Products (1369)
    • Green/Eco Services (1370)
    • Non-Profits (1452)
    Landing Page:
    https://action.nrdc.org/donation/4414-eoy-legal-ad...
    Domain:action.nrdc.org
    Brand:
    NRDC
    Total Ad Size:1889.96 KB
    Requests Made:
    URLSize (KB)
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