Creative Details

Quality Score: 10/10

The advertisement promotes M&T Bank, emphasizing its accessibility and presence in the community.

Creative Information

CID:	69a9b073-f8f8-4358-8d02-4d5b2c38e029
CRID:	2_465_8267080
Domain:	mtb.com
Seat:	BSW
Size:	300x250
Bid:	$0.67
Timestamp:	11/7/2025, 5:29:40 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/7/2025, 7:46:10 PM	5.49s
adomain_analysis	success	11/7/2025, 7:46:22 PM	3.93s
adomain_capture	success	11/7/2025, 7:46:18 PM	0.21s
ad_render	success	11/7/2025, 7:46:05 PM	9.87s
brand_mapping	success	11/7/2025, 5:29:40 PM	0.08s

Analysis Results

Ad Format: banner

Brands: M&T Bank

Size:

300x250

Data Transferred:

741.77 KB

Render Time:

8.21 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Banking (1337)
Financial Investment and Management Applications (1352)

Domain Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Banking (1337)
Credit Cards (1339)
Mortgage Lenders and Brokers (1348)
Financial Investment and Management Applications (1352)

Total Ad Size:

741.81 KB

Requests Made:

URL	Size (KB)
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914	222.95
https://s0.2mdn.net/simgad/8495509633965928045	102.86
https://tagan.adlightning.com/iponweb/blocking_script.js	76.08
https://ad.doubleclick.net/ddm/adj/N428001.3027484BASISDSP/B33750290.424629407;dc_ver=106.314;sz=300x250;u_sd=1;gdpr=0;nel=1;kw=%7BclickInvalid%7D;u=798202%257C6900de170008a09c03f70086%257C11bda030-ee14-49d5-820a-f14d1cbe6d98%257Cwmur.com%257CMTB045_%255BCTR%255D_Display_Geo%2528Hartford-NH%2529%257CMOBILE_OPTIMIZED_WEB%257C3242930%257C8267080;dc_adk=1703021608;ord=obcbm8;click1=https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F960f2709815dee5c%2F19f59a504ef9387d%2F6900de170008a09c03f70086%2F0%3Fgpp%3DDBABLA~BVQqAAAAAWA.QA%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=FegIICnuis;gcsr=m;stc=1;chaa=1;sttr=136;prcl=s	74.86
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://tagan.adlightning.com/iponweb/blacklist_script.js	58.76
https://ep1.adtrafficquality.google/bg/TOCvFO5frGAUu_dYJQMz6Rf6wi7NrrHIMK70wbLAQEo.js	52.30
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74
https://www.googletagservices.com/dcm/dcmads.js	16.68
https://pagead2.googlesyndication.com/pagead/js/r20251106/r20110914/elements/html/omrhp.js	11.63

Advertiser Domain

Ad Preview

Raw Ad Markup

<script src="https://tagan.adlightning.com/iponweb/blacklist_script.js" type="text/javascript"></script>
<script src="https://tagan.adlightning.com/iponweb/blocking_script.js" type="text/javascript"></script>
<script type="text/javascript">
    function createTagDetails(){
        var tagDetails = {};
        tagDetails.w = '300';
        tagDetails.h = '250';
        tagDetails.adServerDetails = {advertiserId: 'kargo', campaignId: '465', creativeId: '465_8267080', lineitemId: '0', adServer: 'dfp'};
        tagDetails.au = '0';
        tagDetails.markupInDom = true;
        tagDetails.utilizeParentInfo = true;
        var timeBase36 = Date.now().toString(36);
        var random = Math.random().toString(36).substr(2).split('')
                    .map(function (c) {
                    return (Math.random() < 0.5 ? c.toUpperCase() : c); }) .join('');
        tagDetails.currentTagId="adltag_" + timeBase36 + "_" + random;
        return tagDetails;
    }
    var random = "" + Math.round(Math.random() * 1e8);
    var clientId = "iponweb";
    var site_id = random + "_" + clientId;
    window[site_id]={};
    window[site_id].tagDetails=createTagDetails();

    !function(){"use strict";"blocker"in window||(window.blocker=function(e,n,o,i,t){if((t=t||{}).bw){if(Math.random()<.1){var r="undefined"!=typeof btoa?btoa:String,a="https://"+clientId+"-tagan.adlightning.com",d={siteId:clientId,url:window.top.location.href,tagDetails:window[e],errorData:null,errorMethod:"missing_blocker"},c=encodeURIComponent(JSON.stringify(d)).replace(/%([0-9A-F]{2})/g,function(e,n){return String.fromCharCode("0x"+n)});!function(e){var n=window.Request,o=n&&n.prototype||{};if(navigator&&navigator.sendBeacon)navigator.sendBeacon(e);else if(window.fetch){var i={method:"GET"};"keepalive"in o&&(i.keepalive=!0),window.fetch(e,i)}else{var t=new Image(1,1);"loading"in t&&(t.loading="eager"),t.src=e}}(a+"/error?d="+encodeURIComponent(r(c)))}document.write(n)}})}();

    blocker(site_id, "<!--ADL_WRAPPED-->", false, window, {fr: true});
</script>
<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta http-equiv="Expires" content="Tue, 01 Jan 2000 12:12:12 GMT"><meta http-equiv="Pragma" content="no-cache"></head><body> <img src="https://wins-p2e.sitescout.com/kargo/px/aid:6900de170008a09c03f70086;cid:3242930;arid:112053;c:NA;bexp:1800;uih:c560f3da?gpp=DBABLA~BVQqAAAAAWA.QA" width="1" height="1" style="position: absolute; left: -150px;" attributionsrc /><div id="ss-6900de170008a09c03f70086"><ins class='dcmads' style='display:inline-block;width:300px;height:250px'
    data-dcm-placement='N428001.3027484BASISDSP/B33750290.424629407'
    data-dcm-rendering-mode='script'
    data-dcm-https-only
    data-dcm-api-frameworks='[APIFRAMEWORKS]'
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=0'
    data-dcm-gdpr-consent='gdpr_consent='
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
    data-dcm-ltd='false'
    data-dcm-resettable-device-id=''
    data-dcm-app-id=''
    data-dcm-keywords='{clickInvalid}'
    data-dcm-user-defined='798202%7C6900de170008a09c03f70086%7C11bda030-ee14-49d5-820a-f14d1cbe6d98%7Cwmur.com%7CMTB045_%5BCTR%5D_Display_Geo%28Hartford-NH%29%7CMOBILE_OPTIMIZED_WEB%7C3242930%7C8267080'
    data-dcm-click-tracker='https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F960f2709815dee5c%2F19f59a504ef9387d%2F6900de170008a09c03f70086%2F0%3Fgpp%3DDBABLA%7EBVQqAAAAAWA.QA%26r%3D'
    data-dcm-landing-page-escapes='1'>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins></div><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=29497119&cmp=DV1711825&sid=basis&plc=basis-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=364&auevent=6900de170008a09c03f70086&aucmp=3242930&aucrtv=AD_TAG&auxch=134&auadv=112053&auadid=8267080&pltfrm=8794&aufilter2=IQMFV&auip=174.226.63.127&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Linux%3B+Android+10%3B+K%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F141.0.0.0+Mobile+Safari%2F537.36&aubndl=&turl=https%3A%2F%2Fwww.wmur.com%2F&c1=MOBILE_OPTIMIZED_WEB&c2=kargo&gdpr=0&gdpr_consent=" type="text/javascript"></script><img src="https://pixel-sync.sitescout.com/dmp/pixelSync?nid=130&wb=1&hdid=1&gpp=DBABLA~BVQqAAAAAWA.QA" width="1" height="1" style="position: absolute; left: -150px;" /><script type="text/javascript" data-aid="ss-6900de170008a09c03f70086" data-adid="8267080" data-ac="true" data-daa="false" data-w="300" data-h="250" data-pp="https://privacy.basis.com/" src="https://cdn01.basis.net/assets/centro/ssac.js"></script></body></html><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=465&amp;imp=1" alt=" " style="display:none"/>