Creative Details

Quality Score: 10/10

The advertisement promotes a home equity line of credit from United Bank, highlighting a 7.25% APR and encouraging potential customers to apply.

Creative Information

CID:c77cc140-814c-4f40-b9e3-9911272500c2
CRID:25_w9uf4ja1
Domain:unitedbank.com
Seat:TTD
Size:320x50
Bid:$0.68
Timestamp:11/7/2025, 5:10:49 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/7/2025, 6:37:14 PM5.25s
    adomain_analysissuccess11/7/2025, 8:27:16 PM3.33s
    adomain_capturesuccess11/7/2025, 8:27:13 PM13.46s
    ad_rendersuccess11/7/2025, 6:37:09 PM24.08s
    brand_mappingsuccess11/7/2025, 6:37:10 PM0.89s

    Analysis Results

    Ad Format: banner

    Brands: United Bank

    Size:320x50
    Data Transferred:65.40 KB
    Render Time:7.22 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Banking (1337)
    • Home Improvement and Repair (1404)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Banking (1337)
    • Mortgage Lenders and Brokers (1348)
    Landing Page:
    https://www.unitedbank.com/HELOC?utm_source=wkrg&u...
    Domain:www.unitedbank.com
    Brand:
    United Bank
    Total Ad Size:65.54 KB
    Requests Made:
    URLSize (KB)
    https://choices.truste.com/ca?pid=brandcdn01&aid=brandcdn01&cid=0701&c=brandcdn01cont6&w=320&h=5035.22
    https://ad-resources.brandcdn.com/ad_assets/v164788382/68d1ac0859f9e_320x50_loader___98786dd004962_ub_heloc_digital_320x50_september_22_2025.jpg29.35
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=c1137c53-46d7-4654-a8c1-4bff45ba7413&crid=w9uf4ja1&wp=0.6756757&aid=6760c542-cdc3-49ed-9021-193093db1a25&wpc=USD&sfe=1b385bce&puid=98e6cf4f-9122-4da5-b749-1db0d01f743a&bdc=131&tdid=885f743d-3066-4a83-88b0-48fe2e16ea5d&pid=nc31odz&ag=7suktoi&adv=lh1vr19&sig=1M9NfK-u29Efgc4-Kv-k10mWrJx2JkV7pjhtl3hLE--w.&bp=1&cf=9424495&fq=0&td_s=www.cnn.com&rcats=enb,d3i,y29,7sp,3c6,2gy,cdz,v8t&mste=cnn.com&mfld=2&mssi=&mfsi=&uhow=58&agsa=&rgz=32583&svbttd=1&dt=Mobile&osf=iOS&os=iOS186&br=WebView&rlangs=en&mlang=&svpid=113&did=&rcxt=MobileOptimizedWeb&lat=30.576200&lon=-87.067600&tmpc=15.770000000000039&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&mdl=iPhone&cc=1~KLUv_WNa1XJFMgAtCABDDzreQB5vAM8buOsZsOsZsP4K3LFoCCBiCeR5Ann8AFQRBuzMAXbMAdYSA6C4Qtb9A-hcYZj7BwxpB-RAIADPTKwnoI0XAMUHgMQGyAtw7fJa4iW6Nsjp9lu-nN5iBAIMESVA2B55dcoFbmnyW5D81t2nZGprf9uC8reSsFtBels5elqoWC1QH5EWoo9IK0_LjG4_qSl8Wjt6wtb9WIo8FhSPlYQF5ugJs9z_U8X6ILG-u9e41qTWazquRIEijIHPTPvzPFtHI-mWA55TobfZb8h1gRV0gNpm7NWJOXYFyNTIDs05AEAalgE4B_w36hA-AG34j5EhMtyB20sSjByU5US0ZmI.&dur=1~KLUv_SMFoCgkfZUBAMhNb2RlbEJhc2VkUUEiFwihSCUItP0UAggBCPxvlM1H7B-RRIdZAcYpCRFRLB5X0ZkL&durs=bYsiwV&crrelr=&fpa=676&pcm=3&vc=12&said=9ded13ab-66d9-4703-8436-78f0b898581d&ict=WiFi&auct=1&im=1&mc=e5b5d40e-1fd0-47ff-86ff-9a72ef031b73&ev=zimjZubg1fEZm-1h_Z_Km3WnQtByQ-QOuaMcfASTP8k.&rsv=0.0000227323679644082&abr=51134ddc-f4cc-47c3-a171-ab5f43b939d8&tail=10.79
    https://engage.brandcdn.com/px.png?clientid=VL_188706415_702769821&impid=c1137c53-46d7-4654-a8c1-4bff45ba7413&e=hov&cnt=10.07
    https://engage.brandcdn.com/px.png?clientid=VL_188706415_702769821&impid=c1137c53-46d7-4654-a8c1-4bff45ba7413&e=hv2&cnt=10.07
    https://choices.trustarc.com/cap?aid=brandcdn01&pid=brandcdn01&cid=0701&w=320&h=50&c=60d10.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1