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<!-- Creative 680946691 served by Member 7254 via AppNexus --><!DOCTYPE html><html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /><link rel="stylesheet" type="text/css" href="https://static.licdn.com/aero-v1/sc/h/92a9lftz0vzo7khs6eqp11m8n" /><meta name="viewport" content="user-scalable=no, width=device-width" /></head><body><div class="ad-container"><div class="opt-out"><a class="display-block" href="https://www.linkedin.com/audience-network/?reporterProfileUrn=urn:li:fs_miniProfile:AFcAAAQbfP8ByMZclw8aC2blt-MhXfTNnW4s3oU&entityUrn=urn:li:sponsoredCreative:925805176&contentSource=ADS_LAN" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" data-supported-dps="16x16" aria-hidden="true" style="fill: currentColor"><path d="M12 2H4a2 2 0 00-2 2v8a2 2 0 002 2h8a2 2 0 002-2V4a2 2 0 00-2-2zm-3 8v2H7.5A1.5 1.5 0 016 10.5a1.56 1.56 0 01.1-.5l1.08-3h2.13l-1.09 3zm0-3.75A1.25 1.25 0 1110.25 5 1.25 1.25 0 019 6.25z" /></svg></a></div><a class="ad-content %PALETTE_RECOMMENDATION_TEMPLATE%" href="https://rtb-us-west.linkedin.com/lax/clk?trk=comp_CwEAAAGaK2Ddt0XrTgWDnVdEq00Togp-ZW3M8gqlx2mKYMYO3l7v22H-5xnFTYPeF23K5ObQXRtKGmWFZplQq0q_qDVWaCHZDzQxLJl4QtAV0mIg4yCJfKcl097Ck9UGYxDVHL4i9j4x4SfAuOyYNoib0vGDNjBdodrkUlOw5w4aYc-s0z-TxkQJHrIuaWaKsSuJxHk50Iwplk5s8U1YlDHNGVGZCC9GluKgC9E-DeaqwS6v33ZDdG79pV2RfUtKZQhRrZFl4be-uczfCqTmYLWG4DFIHcRoz9iBV6YPayyeeN5BPaQVJUIdtke4w6Fxc01_XR4CauU3N8SMh5PIrWXzZ9ZMKDC6Ozfz1mWJAP0kdR9lXhZ8deddqfbL8DIAujOQ_q6McZfwhEGxW7yXtngVzIhdL9TG2LLrmA5vcCimXF-1tnjKy6G203sO4GgAM3DXfGqe1Ram3Vny2cHUIC49Pke-onTaggPAtORlyMvYrkaU5ktS1nGk1PGQ7eyQP6cdQqB-3XOVAasY0Qp-fsoD8GeCuPdFK3mnAv6uxsHvSG0qdxfwnlPAcXIIBaY5rHaemLH3-08-zuiCDeHArFW7L_WAi8zis3OFftFzXoHsnx4QcoZAb0-pkC1HaNfvZBwNgdTVSRoJVIY3hTZHU0JQKzVN5iTULZ_QfY6fdKI_T8lKysIJyjTucHtQ1K_LJFSH3b06WIXJWITsHUi47ZzlCXfk&action=click&laxrid=e77f5f5a-a666-4550-a524-9d351f95f542&laxbid=2&eid=5&wpub=usatoday.com&crtype=su&laxerid=7883458702166119677&pid=8173&adfmt=3&wp=&urle=CwEAAAGaK2DdvWvlVBTff4MPvD9jCCWy03rlPxAZV-Cnc3aV3l1icKKSL_cc3_XZMQONUN6d5dQawiyhUVsGZFQpsWEBo5QRH5ys7arKjv8G&urlhash=mSXL" data-leadgen-landing-page-url="" target="_blank" id="lan-lgf-click-element" data-hmns-clk="%HUMAN_CLICK_ATTRIBUTES%"><div class="creative-image-container display-flex"><div class="creative-image"><img src="https://media.licdn.com/dms/image/v2/D5622AQFfmJlo7XJicQ/feedshare-shrink_2048_1536/B56Zm6MIY0KEAw-/0/1759765367558?e&#61;1762992000&amp;v&#61;beta&amp;t&#61;yy2gZMuch6EnWRu0zCXLs-7n7AYegSN_xURe3tEsYjY" alt="Did you know that cities like Seattle can be around 15°F hotter than its surrounding communities? In a recent KING 5 Media Group interview, our lead scientist Dr.Katie Kaku highlights how light-colored, reflective (higher albedo) roofs can reduce the #UrbanHeatIsland effect, lower temperatures, and help build more resilient, climate-smart communities. 

Cities across the U.S. are already embracing reflective roofing standards, and the #PNW is positioned to lead with innovative, high-impact solutions that meaningfully reduce extreme heat. 

At GHR, we help governments tackle heat directly, from addressing carbon to #albedo to #superpollutants, across all time scales. By focusing on all heat drivers, we enable faster, more effective climate and health outcomes.  

������ Watch the full story to see how a small change in roofing materials, in the PNW and beyond, can drive immediate climate wins:   " /></div></div><div class="additional-hidden-content"><script src="https://sonar.script.ac/c739218/clk.js?t=sel" async="async" data-opaq="AP8tjs0KgkAURl_lMisFuc40P2auokWB2SbB9VgTDU6NqFEUvXsjxLc78HHOh9ierAhTChcoOTLJSEIeOrDKv61zOpVIIWrs_eyfIxxqYBRpAQEoUcBLiRjWfe9MY9rSTqnkGXIFUbmrq30CznYGtubU-Rg218HfTMoEQzoPjvqiB_u_BO00zimZCjWCy3ypcvL9AQvnZXmhAAAA" data-tgt="a[data-hmns-clk]"></script><img src="https://lax1-ib.adnxs.com/ot?ps=22345ce186f05418dcdb8075b0eb8bfa62342b81&pe=wqT_3QLkAfBJ5AAAAAMA6gAFAQjnuoPIBhAFGbC_0wGcINI_IVDZmVNcrdA_KO0_MNY4OPrdP0DNhcoHSAJQAlgAYAF5AAAAAAAA8D-CAQkJAAAFDWQAiAEAkAHL9lCYAQCqAWoI7T8Q1jgY-t0_IAE6ICiD2NnEAjAFORFjAEERYxRIAFAAWg8VRhwQABgAIABiEhURABEJXggAAGpKFAB8cAB4ALAB94rT3qvd675YugEOCgNVU0QRAAAAAAAA8D8.&pp=0.260581&an_audit=0&urlenc=https%3A%2F%2Frtb-trk4.linkedin.com%2Flax%2Fimp%3Ftrk%3Dcomp_CwEAAAGaK2Ddt0XrTgWDnVdEq00Togp-ZW3M8gqlx2mKYMYO3l7v22H-5xnFTYPeF23K5ObQXRtKGmWFZplQq0q_qDVWaCHZDzQxLJl4QtAV0mIg4yCJfKcl097Ck9UGYxDVHL4i9j4x4SfAuOyYNoib0vGDNjBdodrkUlOw5w4aYc-s0z-TxkQJHrIuaWaKsSuJxHk50Iwplk5s8U1YlDHNGVGZCC9GluKgC9E-DeaqwS6v33ZDdG79pV2RfUtKZQhRrZFl4be-uczfCqTmYLWG4DFIHcRoz9iBV6YPayyeeN5BPaQVJUIdtke4w6Fxc01_XR4CauU3N8SMh5PIrWXzZ9ZMKDC6Ozfz1mWJAP0kdR9lXhZ8deddqfbL8DIAujOQ_q6McZfwhEGxW7yXtngVzIhdL9TG2LLrmA5vcCimXF-1tnjKy6G203sO4GgAM3DXfGqe1Ram3Vny2cHUIC49Pke-onTaggPAtORlyMvYrkaU5ktS1nGk1PGQ7eyQP6cdQqB-3XOVAasY0Qp-fsoD8GeCuPdFK3mnAv6uxsHvSG0qdxfwnlPAcXIIBaY5rHaemLH3-08-zuiCDeHArFW7L_WAi8zis3OFftFzXoHsnx4QcoZAb0-pkC1HaNfvZBwNgdTVSRoJVIY3hTZHU0JQKzVN5iTULZ_QfY6fdKI_T8lKysIJyjTucHtQ1K_LJFSH3b06WIXJWITsHUi47ZzlCXfk%26action%3Dimpression%26laxrid%3De77f5f5a-a666-4550-a524-9d351f95f542%26laxbid%3D2%26eid%3D5%26crtype%3Dsu%26laxerid%3D7883458702166119677%26adfmt%3D3%26wp%3D%24%7BPRICE_PAID%7D"/></div><div class="text-container display-flex flex-1"><div class="title text t-bold %PALETTE_FONT_SIZE_RECOMMENDATION%">Did you know that cities like Seattle can be around 15°F hotter than its surrounding communities? In a recent KING 5 Media Group interview, our lead scientist Dr.Katie Kaku highlights how light-colored, reflective (higher albedo) roofs can reduce the #UrbanHeatIsland effect, lower temperatures, and help build more resilient, climate-smart communities. 

Cities across the U.S. are already embracing reflective roofing standards, and the #PNW is positioned to lead with innovative, high-impact solutions that meaningfully reduce extreme heat. 

At GHR, we help governments tackle heat directly, from addressing carbon to #albedo to #superpollutants, across all time scales. By focusing on all heat drivers, we enable faster, more effective climate and health outcomes.  

������ Watch the full story to see how a small change in roofing materials, in the PNW and beyond, can drive immediate climate wins:   </div><div class="display-flex justify-space-between align-flex-end"><div class="company-meta display-flex flex-1"><div class="company-logo"><img src="https://media.licdn.com/dms/image/v2/D560BAQFj3VPa_noCJg/company-logo_100_100/company-logo_100_100/0/1719256216070/globalheatreduction_logo?e=1762992000&amp;v=beta&amp;t=DNpyA9zWToTi-xaOzQ59GKJCJDeK0wO5foP5fWRsdsM" alt="Global Heat Reduction Initiative" /></div><div class="company-name text">Global Heat Reduction Initiative</div></div><div class="action text primary-button">Learn more</div></div></div></a></div><script src="https://static.licdn.com/aero-v1/sc/h/2usih10otpkaio2xhiucwju4f" async="async"></script></body></html><iframe src="https://acdn.adnxs.com/dmp/async_usersync.html?gdpr=0&seller_id=8173&pub_id=1044218" width="1" height="1" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" 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