Creative Details

Quality Score: 8/10

The advertisement promotes safe practices for daylighting and potholing, urging individuals to submit requests for locate flags and follow safety protocols related to directional drilling.

Creative Information

CID:8cac2b65-e06b-4d42-98ea-654d235559b3
CRID:25_dpwcfwsw
Domain:nipsco.com
Seat:TTD
Size:300x250
Bid:$0.58
Timestamp:11/7/2025, 2:37:34 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/7/2025, 4:33:46 PM4.46s
    adomain_analysissuccess11/7/2025, 6:25:56 PM4.04s
    adomain_capturesuccess11/7/2025, 6:25:52 PM0.18s
    ad_rendersuccess11/7/2025, 4:33:41 PM22.32s
    brand_mappingsuccess11/7/2025, 2:37:34 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: NIPSCO

    Size:300x250
    Data Transferred:119.98 KB
    Render Time:6.74 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Law, Govt & Politics (IAB11)
    Creative Inferred IAB Ad Products:
    • Construction and Engineering (1038)
    • Utilities Apps (1438)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    • Green Energy (1032)
    • Gas and Electric Services (1403)
    Landing Page:
    https://www.nipsco.com/safety/directional-drilling...
    Domain:www.nipsco.com
    Brand:
    NIPSCO
    Total Ad Size:139.07 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/mgefupq/z5jh5xq/dpwcfwsw_300x250.jpg?cb=48743298.01
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=xlzetrk_wr8kcnp_dpwcfwsw&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=f7123244-f93f-431b-94d0-235504efbdb6&crid=dpwcfwsw&wp=0.5751963&aid=327f4704-d9c7-4be8-a5a4-a0c5cb2a121c&wpc=USD&sfe=1b385c1a&puid=b8435415-3172-47ab-a438-38fefc1dd19d&bdc=137&tdid=&uidd=Hgl4CFoYZCKdUnSw-aBnNPmfu_s2p4Ov0fy0Tl_N9FdOGHF_&pid=mgefupq&ag=wr8kcnp&adv=z5jh5xq&sig=1PMTFUQbM38yifQ6VaD5V3YE67d3APBS83O0-e4VMdaM.&bp=0.992527517079578&cf=9441345&fq=0&td_s=therideshareguy.com&rcats=7gr,hhr,hmy,26o,zm4,2ic&mste=&mfld=3&mssi=&mfsi=&uhow=56&agsa=&rgz=95141&svbttd=1&dt=Mobile&osf=iOS&os=iOS186&br=Safari&rlangs=en&mlang=&svpid=8482&did=&rcxt=MobileOptimizedWeb&lat=37.338800&lon=-121.891600&tmpc=11.730000000000018&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&mdl=iPhone&testid=iavc1%20&npt=2&cc=1~KLUv_WNa1XJFTwDVCACTEEDeQB5vAM8buOsZsOsZsLoF7lg0BBCxBPI8gTzFO8tFSFTQYFLg5wbqz1xhlSVnWSpI4AtrRQoBK2tFCgEofgAq5oCdOcCOOcDKHADlJwyL1MX9DaBzhSXeuL4BQ1YIwGMFQPEBILEB8uqbaZvZzTqsqy4qi8wuryVeomuDE7-pdptem3WVMAuTEGCIKALCXhc6gVzglia_BYndunu3oLRbSditIL2tHD0tVKwWKAFBtBAJCKKVp2VGt5_UFD6tHT0h634sRR4LCouVxLt5gMAcPWGW-3-qWB8k1nfnM-N_nmfrjkZky4GLyApSA-fTXyEhj0mBMAapQpwyAIthGYADBvxr679Ahq7_8tfU1YEyhIHTnHwFfwg.&dur=1~KLUv_SMFoCgk0BUDAJNFEhFEEEEEPhFcQIUlko7B_JORklMGvalJAJOc8RbA0W5ejX-K6c60d5nDn-2GcWsKOxopjD7Ki69mtaAgwwYnnuWwUlRRU_aZdhMG_MSLgLcrddT8x3pVKirQ5g8cNpgD&durs=Nu4Ku7&crrelr=&fpa=580&pcm=3&vc=12&said=35f496b4-17ec-4d9a-8f55-9ba9bac2f43c&ict=Ethernet&auct=1&us_privacy=1YNY&im=1&mc=ba75b0bc-0b55-47ff-86ff-5cd3b15b19e7&idl=XY3007ROZm-W2qoKoTblIX9_OUT6w7PZ2YFZ5z4Ase6joZ8xk&ev=JV_IdJxfIb180MdJD6iQT0RStgCb19CNt8xtgpC8QHE.&rsv=0.688987478885332&abr=30a01118-94f7-4c1b-a89a-9db1d16d5c07&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=xlzetrk_wr8kcnp_dpwcfwsw&w=300&h=250&c=30b40.04

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