Creative Details

Quality Score: 8/10

The advertisement promotes a water service offering safe and clean water at a low cost, encouraging viewers to learn more about the service.

Creative Information

CID:bc158ab9-c3ad-4238-a7c8-654d63a0a55e
CRID:25_vd6ojtym
Domain:calwater.com
Seat:TTD
Size:728x90
Bid:$2.38
Timestamp:11/7/2025, 2:34:58 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/7/2025, 4:12:48 PM6.07s
    adomain_analysissuccess11/7/2025, 6:26:29 PM3.15s
    adomain_capturesuccess11/7/2025, 6:26:26 PM0.18s
    ad_rendersuccess11/7/2025, 4:12:42 PM31.79s
    brand_mappingsuccess11/7/2025, 2:34:59 PM0.08s

    Analysis Results

    Ad Format: banner

    Brands: Cal Water

    Size:728x90
    Data Transferred:151.23 KB
    Render Time:6.79 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Home & Garden (IAB10)
    Creative Inferred IAB Ad Products:
    • Water Services (1414)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Water Services (1414)
    • Utilities Apps (1438)
    Landing Page:
    https://www.calwater.com/iip/
    Domain:www.calwater.com
    Brand:
    Cal Water
    Total Ad Size:170.32 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/qwrcm0l/28w1f9v/vd6ojtym_728x90.jpg?cb=849660129.26
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=p4zxxof_lfvva79_vd6ojtym&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.18
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=df2051e4-47c0-4deb-b3c4-5bb622307ecf&crid=vd6ojtym&wp=2.3770523&aid=d804eb0c-500a-4e80-8455-053cbc59719c&wpc=USD&sfe=1b386601&puid=984db251-fa2b-4a1f-a019-32e160530d5d&bdc=137&tdid=&pid=qwrcm0l&ag=lfvva79&adv=28w1f9v&sig=1W7X4rAHfym4NjtdiKtghQPbuLgOnw5DjJBITLeraH40.&bp=7&cf=9580506&fq=0&td_s=www.independent.co.uk&rcats=y29,v8t,tmc&mste=www.independent.co.uk&mfld=2&mssi=&mfsi=&uhow=56&agsa=&rgz=94070&svbttd=1&dt=Tablet&osf=iOS&os=iOS186&br=WebView&rlangs=en&mlang=&svpid=8661&did=&rcxt=MobileOptimizedWeb&lat=37.496700&lon=-122.266500&tmpc=12.360000000000014&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&mdl=iPad&testid=iavc1%20&cc=1~KLUv_WNa1XJFVwC9CACzTz3eQB5vAM8buOsZsGMNWLEK3LFoCCBiCeR5AnnCIGFy4oeCASSyWAAVABYrqtIKGRrgFSTwhbUihYCVtYKFABQ_AJXXgJ05wI45wIpiABRXyLp_AJ0rJOH-AUPaATnYHgLwzMR6Atp4AVB8AEhsgLwA1xJd9lNtQIAhW5r8FiR26-4fQrK1b9iC0m4lYbeCtFs5Wi1UrBaoj0gL0UeklafbT2oKn9aO1qonK0hr1YOFqic04H4sRR4LCouVRAuYoyfMcv9PFeuDxPruKPjM-J_n2bqjEdlymOZQvQ7jKrKCAAVgHKqJUedMAbNNI_AedamghGUADgj8JnSYtHenl9CS0P4LH1lFcJdDoUSMCBmynA41TQw.&dur=1~KLUv_SMFoCgkh70BAOhNVFREU3VwcGx5VmVuZG9yKAiY_Rt0dGRfc3ZfYwj8EQtKgvkoHr9_KXphAhNB9U1lWmS1bxc.&durs=R7VStU&crrelr=&fpa=340&pcm=3&vc=12&said=bf0ec868-041b-4069-b2eb-07331e099755&ict=WiFi&auct=1&im=1&mc=ded8cea0-769d-47ff-86ff-78c92a316015&idl=XY3007Bdj26qUndH7oHAljPs4T6pryUe33PU1yQ7jAPiWdhFI&ev=aLhxSCgMxbzYJliwFlNtwVTbpULOppyFgNzkOIHBCfA.&rsv=0.00012292848939137&abr=f97e3aed-a97c-45d9-8801-1cbc0e504e07&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=p4zxxof_lfvva79_vd6ojtym&w=728&h=90&c=a5a20.04

    Advertiser Domain

    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1