Creative Details

Quality Score: 7/10

The advertisement promotes PIFELTRO (doravirine) as a treatment option for HIV-1 infection, targeting healthcare professionals considering switching antiretroviral regimens for patients living with HIV.

Creative Information

CID:31381c04-56fb-4007-b424-10e536fcd63e
CRID:82_7609-937049
Domain:merckconnect.com
Seat:PP
Size:728x90
Bid:$4.34
Timestamp:11/7/2025, 2:32:05 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/19/2025, 12:10:55 AM6.23s
    adomain_analysissuccess11/19/2025, 2:51:59 AM3.36s
    adomain_capturesuccess11/19/2025, 2:51:44 AM0.13s
    ad_rendersuccess11/19/2025, 12:10:49 AM26.36s
    brand_mappingsuccess11/18/2025, 9:30:37 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Merck

    Sensitive:Pharmaceutical Products
    Size:728x90
    Data Transferred:1937.11 KB
    Render Time:10.92 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Landing Page:
    Total Ad Size:1937.20 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js529.10
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js222.95
    https://cadmus2.script.ac/fs01/main.js185.88
    https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js116.69
    https://ad.doubleclick.net/ddm/adj/N464015.620333PULSEPOINT0/B32785420.426993896;dc_ver=106.314;sz=728x90;u_sd=1;gdpr_consent=AUDIT;nel=1;kw=2747315;dvs1=7609;dvs2=7609;dvs3=1;dvs4=562001;dvs5=250204;dvs6=677254;dvs7=228;dvs9=561937;dc_adk=3706686476;ord=uo6tw7;click=https%3A%2F%2Fma2-tr.contextweb.com%2Fbh%2Fct2%3Fi%3DCPxVBy7AwVg0~a%3D2816fdd7882e5198f85eebdaa86c21516beb5c5b~agi%3D250204~ts%3Ds6YkQ5bIZS_CIP24sq9pO802oG4W1LrR~es%3D2~c%3D2747315~p%3D562001~pu%3Dhttps%253A%252F%252Fmarketingartfully.com%252F15-curious-cats-bookmarks-free-printable%252F~s%3Dcontextweb.com~dt%3D5~u%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=CDIeUyd2'x;gcsr=m;stc=1;chaa=1;sttr=98;prcl=s101.89
    https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js92.62
    https://s0.2mdn.net/sadbundle/18144473525388035274/us-dov-01743_pifeltro_plwh%20profiles_html_branded-hcp_english_728x90/CAT_PatientProfile2_PIFELTRO_RGB_25_Lo_1__1_.png86.26
    https://s0.2mdn.net/sadbundle/18144473525388035274/us-dov-01743_pifeltro_plwh%20profiles_html_branded-hcp_english_728x90/CAT_120211_Pifel_4CDos_stackable_RGB_LO_1.png76.46
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://s0.2mdn.net/sadbundle/18144473525388035274/us-dov-01743_pifeltro_plwh%20profiles_html_branded-hcp_english_728x90/150201_US_PifelS01_MAX_1__1_.png64.01

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3