Creative Details

Quality Score: 8/10

The advertisement promotes mental health and substance use support services, encouraging individuals to reach out for help by calling or texting the Suicide and Crisis Lifeline at 988.

Creative Information

CID:abe2ec4c-3929-41d5-9dd4-43c821b7671f
CRID:25_k6ol6md3
Domain:initiumhealth.org
Seat:TTD
Size:300x250
Bid:$0.60
Timestamp:11/6/2025, 4:01:54 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/6/2025, 4:45:42 PM5.16s
    adomain_analysissuccess11/6/2025, 5:13:58 PM3.67s
    adomain_capturesuccess11/6/2025, 5:13:50 PM13.47s
    ad_rendersuccess11/6/2025, 4:45:37 PM22.06s
    brand_mappingsuccess11/6/2025, 4:45:38 PM0.91s

    Analysis Results

    Ad Format: banner

    Brands: Initium Health

    Quality:Adomain not match landing page domain
    Size:300x250
    Data Transferred:139.67 KB
    Render Time:6.64 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Mental Health (1391)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Advertising and Marketing (1011)
    • Health and Medical Services (1378)
    Landing Page:
    https://www.dhhs.nh.gov/programs-services/health-c...
    Domain:www.dhhs.nh.gov
    Brand:
    New Hampshire Department of Health and Human Services
    Total Ad Size:158.76 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/z08vy99/5niounl/k6ol6md3_300x250.jpeg?cb=755010117.69
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    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=cea64b72-7975-42bf-9013-33a46d100ad3&crid=k6ol6md3&wp=0.6&aid=aac8adfb-42f4-40e4-b2d4-0a3af149e17e&wpc=USD&sfe=1b386253&puid=ff2e104d-58fd-c120-9486-d70e9543851a&bdc=131&tdid=c51e4569-50dd-4be9-8390-f465546e85f3&uidd=hQMEdd8JeVSB0Nbdlyqa1tNaXreLrysGrOdmJzhWLfUZhIyd&pid=z08vy99&ag=ivmot1m&adv=5niounl&sig=1VLx-yoA_mDerhZkcJUxB-KkIVjiSRT2PbQsFDuhSAXM.&bp=0.8&cf=9549513&fq=0&td_s=www.cbsnews.com&rcats=v8t,enb,y29&mste=&mfld=3&mssi=&mfsi=&uhow=59&agsa=&rgz=03820&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Chrome&rlangs=en&mlang=&svpid=109&did=1237404-79-all-1&rcxt=Other&lat=43.188800&lon=-70.886800&tmpc=9.189999999999998&daid=&vp=0&osi=&osv=&bffi=41&testid=iavc1%20&npt=2&cc=1~KLUv_WNa1XJFQQANCQDTEEHeQB5vAM8buOsZsOsZsLIF8H4F7lg0BBCxBPI8gTxY4Fxi0-iohIrW8dIizptML2C4YMIqSOALawULAStrBQsBKH4AKuaAnTnAjjnAyhwAhXV7A4a0A3J4AXgpwHoC2ngBUHwASGyAvABXKl7No7Ven2EFGLKlyW9BYrfuPqZBW7vXFpR2Kwm7FaS3lYPVQsVqgRIQRAuRgCBaebr9pKbwae1orWDJCtJawYKFCkuRx4LCYiXxbp4PhKIFzNETZrn_p4r1QWJ9d_ESv4lxNrRJrEqjEqbVqXJJhKsZ-My0P482zi0H3X7LxXxDrgysoEFZBKJa4gNJCoDJkav-4XJCxzIABwb8L2csMJlftH_bwd8_eRRnJWUYTU71xjIH&dur=1~KLUv_WMFoCgk-AKtCQCjSy0RRBBBBD4RXECF56_YW1qrpR92eWKY_aaw967CbCv1sXKWnACQjYYW2kjBc420pIQRbDjyap5oQokkHgGU2MCFIx4BgggDxA8-fNHDq0kCji0-eDUzPChJZHEIDA-KfEJiERQAeU6QYAINOF5NmNeEa3IlRaQm-USEEjoA8ZpwWnTwoGRxxwlXPAJwZvyAwiOAFWOgeDQlOPFoQHg0WVDxZvTIgotHw00AyDYlFRV7kc60CdQIMPxyQbEqCyayXBcwFQNh757GBqUiFdB5_AE4ATJVN23gLnSOxkCxqjbWHegB8GHeQj7lqfJ3kpRH3EAte44fjHRSg-iPb8V-_scefqTle2Q5cMgoeaTHBofptUhoerPHePRIBjVK45HGAJPsMcPbE4ptPSUXdrlMCwtrhwM.&durs=2wnPOV&crrelr=&fpa=750&pcm=3&vc=2&said=f1c5ede7-2167-4e64-a7f8-19d64d1d8510&ict=WiFi&auct=1&im=1&mc=4a0cb893-f36e-47ff-86ff-4968a049c3e1&idl=XY3007TcY7zPF3Bi9DTXxXC5_9QZFW564EEtMWrgHw9_1-Dms&ev=LkWbVMyHvOMdQD7cJHxMFHr7WydxrmIYZsJWhMTGokU.&abr=e14bc751-1dd8-41c3-a5a2-5283fb126e6a&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=k3ecgr8_ivmot1m_k6ol6md3&w=300&h=250&c=f70d0.04

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