Creative Details

Quality Score: 8/10

The advertisement promotes mortgage services from SAFE Federal Credit Union, encouraging homeowners to consider refinancing or obtaining a new mortgage to access cash from their home equity.

Creative Information

CID:	33f38ede-8095-40d0-b796-f4eeb326b26a
CRID:	2_269_6:35306:76066:108345
Domain:	safefed.org
Seat:	BSW
Size:	300x250
Bid:	$1.00
Timestamp:	11/6/2025, 3:40:52 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/6/2025, 4:02:09 PM	6.48s
adomain_analysis	success	11/6/2025, 4:46:06 PM	3.48s
adomain_capture	success	11/6/2025, 4:46:03 PM	0.18s
ad_render	success	11/6/2025, 4:02:03 PM	30.12s
brand_mapping	success	11/6/2025, 3:40:52 PM	0.09s

Analysis Results

Ad Format: banner

Brands: SAFE Federal Credit Union

Size:

300x250

Data Transferred:

1009.14 KB

Render Time:

7.57 Seconds

Creative Inferred IAB Categories:

Personal Finance (IAB13)
Real Estate (IAB21)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Mortgage Lenders and Brokers (1348)

Domain Inferred IAB Categories:

Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Banking (1337)
Credit and Debt Repair/Credit Reporting (1338)

Landing Page:

https://www.safefed.org/loans/mortgage?utm_source=...

Domain:www.safefed.org

Brand:

SAFE Federal Credit Union

Total Ad Size:

1009.42 KB

Requests Made:

URL	Size (KB)
https://cache-ssl.celtra.com/api/videoStream/00eba90ddec41822dfec1d50414c060aa2b15b7c79d7dd12810f0c0d4c6e3a72/vp9_served_720p/video.webm?transform=VideoStream&celtraCacheBust=13-1	489.52
https://cache-ssl.celtra.com/api/creatives/5918783e/compiled/web.js?v=13-c0d8f045&secure=1&cachedVariantChoices=W10-&isPurposePreview=0	462.23
https://cache-ssl.celtra.com/api/videoThumb/00eba90ddec41822dfec1d50414c060aa2b15b7c79d7dd12810f0c0d4c6e3a72?position=50&transform=crush&resize=nullx300&quality=90&colorAccurate=true	43.58
https://ads.celtra.com/2fbc6612/web.js?&clickUrl=https%3A%2F%2Fus-east-1.event.prod.bidr.io%2Flog%2Fclk%2Fkar%3Fai%3DChEIgOPFsgcQThjOqee7mseQAxIUCghzaW5jbGFpchAGGOqTAiCi0gQaA2thcji5zgZA1gNIAVIDYnN3YAB6RAoSCAMQARACEAMQBBAFEAYQBxAIEgQIAxABEgQIARABEgQIAhABEgQIBxABEgQIBRABEgQIBhABEgQICBABEgQIBBAB%26dest%3D&expandDirection=undefined&preferredClickThroughWindow=new&clickEvent=advertiser&iosAdvId=&androidAdvId=&externalAdServer=Beeswax&tagVersion=html-standard-7&eas.e3tDUkVBVElWRV9JRH19=108345&externalCreativeId=108345&externalPlacementId=_arC6Ij6lG8&externalBundleId=&externalCampaignId=35306&externalSupplierName=KARGO&externalSessionId=1761665250612430.1985048960.78.sinclair&externalCreativeSize=300x250&externalSiteName=&externalSiteId=3534&gpsLat=34.52&gpsLng=-78.97&scriptId=celtra-script-1&clientTimestamp=1762444893.797&clientTimeZoneOffsetInMinutes=0&hostPageLoadId=18341403878271056	13.13
https://pixel.tapad.com/idsync/ex/receive?partner_id=1830&partner_device_id=bda12436-2fbd-436b-9cf1-2aed0e8d3959&ttd_puid=a8a861a9-1ff3-4d29-ba9c-eaac7d790a04%2C%2C	0.09
https://media.bidr.io/1X1.png	0.08
https://user-sync.fwmrm.net/ad/u?mode=user-register&dspid=22&dspuid=AAEELU7SGY0AABwifK-BqQ&gdpr=0&gdpr_pd=0	0.04
https://aa.agkn.com/adscores/g.pixel?sid=9212314538&puid=AAEELU7SGY0AABwifK-BqQ&gdpr=0&gdpr_pd=0	0.04
https://ib.adnxs.com/bounce?%2Fsetuid%3Fentity%3D331%26seg%3D6290637%26code%3DAAEELU7SGY0AABwifK-BqQ	0.04
https://dsum-sec.casalemedia.com/rum?cm_dsp_id=130&external_user_id=AAEELU7SGY0AABwifK-BqQ&expiration=1763654493&gdpr=0&gdpr_pd=0&C=1	0.04

Advertiser Domain

Ad Preview

Landing Page

Creatives