Creative Details

Quality Score: 7/10

The advertisement promotes Merck's inquiry into the effects of residual neuromuscular block on patients, encouraging healthcare professionals to explore the topic.

Creative Information

CID:0b684e81-d0c7-4a4f-b249-8a082de2cbae
CRID:82_6173-841225
Domain:merckconnect.com
Seat:PP
Size:320x50
Bid:$3.38
Timestamp:11/6/2025, 3:17:28 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/6/2025, 3:25:30 PM6.36s
    adomain_analysissuccess11/6/2025, 3:35:14 PM3.46s
    adomain_capturesuccess11/6/2025, 3:35:11 PM0.14s
    ad_rendersuccess11/6/2025, 3:25:23 PM32.30s
    brand_mappingsuccess11/6/2025, 3:35:12 PM1.33s

    Analysis Results

    Ad Format: banner

    Brands: Merck

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:1280.37 KB
    Render Time:9.10 Seconds
    Creative Inferred IAB Categories:
    • Education (IAB5)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Landing Page:
    https://sjc-tr.contextweb.com/bh/ct2?i=bxKLlmw3QS3...
    Domain:sjc-tr.contextweb.com
    Total Ad Size:1280.37 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js524.33
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914222.95
    https://cadmus2.script.ac/fs01/main.js168.02
    https://ad.doubleclick.net/ddm/adj/N464015.620333PULSEPOINT0/B32818637.412950303;dc_ver=106.314;dc_eid=40004001;sz=320x50;u_sd=1;gdpr_consent=AUDIT;nel=1;kw=2327414;dvs1=https%253A%252F%252Fwww.si.com%252Feveryday-athlete%252Fmindset%252Fwhy-most-men-quit-the-gym-in-6-weeks-nietzsche-nailed-it-150-years-ago;dvs10=228;dvs12=2327414;dvs13=561937;dvs2=Mozilla%252F5.0%2B%2528Linux%253B%2BAndroid%2B10%253B%2BK%2529%2BAppleWebKit%252F537.36%2B%2528KHTML%252C%2Blike%2BGecko%2529%2BChrome%252F141.0.0.0%2BMobile%2BSafari%252F537.36;dvs3=6173;dvs4=6173;dvs5=172.58.120.114;dvs6=1;dvs7=562001;dvs8=223756;dvs9=677243;dc_adk=3706686476;ord=vx6ioy;click=https%3A%2F%2Fsjc-tr.contextweb.com%2Fbh%2Fct2%3Fi%3DbxKLlmw3QS3L~a%3D0cf7564865dd74c097d71fb2f691d476762dcfaa~agi%3D223756~ts%3Ds6YkQ5bIZS8Jz55PB3Pp7wRAVHN_msxs~es%3D2~c%3D2327414~p%3D562001~pu%3Dhttps%253A%252F%252Fwww.si.com%252Feveryday-athlete%252Fmindset%252Fwhy-most-men-quit-the-gym-in-6-weeks-nietzsche-nailed-it-150-years-ago~s%3Dcontextweb.com~dt%3D4~u%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=n0pxeY(8KT;gcsr=m;stc=1;chaa=1;sttr=103;prcl=s85.36
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/MV6IKlwdGMQEJvj2J2L6MG1DZM38r2qOinEvsRfQbD0.js52.14
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://choices.truste.com/ca?pid=pulsepoint01&aid=pulsepoint01-mw&cid=24512&c=bxKLlmw3QS3L&w=320&h=50&plc=tr35.24
    https://api.b2c.com/api/init-31377as4lqmsvjeho7fp.js?PublisherID=561937&AdvertiserID=6173&Contextual=IAB17-12&CampaignID=24512&AdGroup=223756&ContextualURL=https://www.si.com/everyday-athlete/mindset/why-most-men-quit-the-gym-in-6-weeks-nietzsche-nailed-it-150-years-ago&Country=USA&AppBundle=&DeviceID=&DeviceType=PHONE&InventoryType=SITE&PageURL=https://www.si.com/everyday-athlete/mindset/why-most-men-quit-the-gym-in-6-weeks-nietzsche-nailed-it-150-years-ago&CreativeID=232741417.44
    https://www.googletagservices.com/dcm/dcmads.js16.68

    Advertiser Domain

    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1