Creative Details

Quality Score: 8/10

The video advertisement promotes FM, a company specializing in property insurance. The main message emphasizes FM's unique perspective on risk management, highlighting their focus on resilience, innovation, and a comprehensive understanding of the world behind mere physical structures. Unlike other insurers who only see risks, FM aims to protect businesses by leveraging their expertise in property insurance and risk engineering. The ad positions FM as a partner that can offer protection in ways that competitors cannot, suggesting a commitment to sustainable innovations and a deeper insight into the challenges businesses face.

Creative Information

CID:38532a39-4226-4899-bcbd-ce5c2b66e4c4
CRID:74_594771291
Domain:fmglobal.com
Seat:DV360
Size:328x184
Bid:$0.55
Timestamp:11/4/2025, 4:51:31 PM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/4/2025, 6:54:10 PM4.79s
    adomain_analysissuccess11/4/2025, 7:49:20 PM4.88s
    adomain_capturesuccess11/4/2025, 7:47:37 PM0.18s
    ad_rendersuccess11/4/2025, 6:53:29 PM40.38s
    brand_mappingsuccess11/4/2025, 4:51:32 PM0.09s
    video_analysissuccess11/4/2025, 6:53:34 PM4.37s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: FM Global

    Quality:Adomain not match landing page domain
    Size:300x150
    Data Transferred:638.03 KB
    Render Time:25.16 Seconds
    Video Duration:30.0 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Business Services (1012)
    • Finance and Insurance (1335)
    • Insurance (1340)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Business Services (1012)
    • Finance and Insurance (1335)
    • Insurance (1340)
    Landing Page:
    https://www.fm.com/de/about-us/why-fm/key-differen...
    Domain:www.fm.com
    Brand:
    FM
    Total Ad Size:8913.16 KB
    Requests Made:
    URLSize (KB)
    https://r5---sn-p5qlsndr.c.2mdn.net/videoplayback/id/0484938dafcebbfd/itag/22/source/web_video_ads/xpc/EgVovf3BOg%3D%3D/ctier/L/acao/yes/ip/0.0.0.0/ipbits/0/expire/3869908742/sparams/acao,ctier,expire,id,ip,ipbits,itag,met,mh,mip,mm,mn,ms,mv,mvi,pl,rms,source,xpc/signature/4261B72CBF9D25204513EB9A547FB2573AA797A1.3DDCC281B0EAA19565BBD8BA4237A389AAB5693F/key/cms1/cms_redirect/yes/met/1762282371,/mh/j3/mip/98.82.118.234/mm/42/mn/sn-p5qlsndr/ms/onc/mt/1762281915/mv/m/mvi/5/pl/18/rms/onc,onc/file/file.mp48181.12
    https://imasdk.googleapis.com/js/sdkloader/ima3.js457.29
    https://bid.g.doubleclick.net/dbm/vast?dbm_c=AKAmf-AEWHwTIinFOOq9Mh0mdKyUSomBKXoMMoMvf97dNk_mzcRl9J43MgUzONETn8o7D_kxVUJeSKSPqUn-9ypAb1e4mbROMw&dbm_d=AKAmf-A7Dcw6DBnSSqbulXWeimkesmQXVOVmZ6A-khPBQyRjh5PRsdVmTO6iAUTjjsU3J7cyELLanhQWcbTHpJf-MqryxuzxARVEivzfbZT142nVDNR-Q_O3GSDhM_LQ3QjqSWhXYqQ8gg0ccJqUjdNCQ0slBUHA4x50dvUsw2MqlAu721SFVfjoa7j3LnXCVBQ_YLQCwA_pjQMnNKGPAI_my6YyzkNlhj5kWAecSHr0Mw01edQL_2yNnJTdTYM6qc4gcrV8lYdX8gdqbpyssmvgrGCFJDk1XpgCAsXdvmKitfNWX2UtIo6_M1PAXDi_P01EzUf6eHMTpdof7uyTZWUq2cjd2RfWJ-WdOMgiA1xhD3G5mElFy2PxubpaTpH6y_ZToftRL9oAlKS04QUHVSl7DLoBPHPZLSrZ_N3RMdYa1oxIJAYBMlskzrr3J9hO-YeHMDraN19DNsF7d7aeb_Tpc9BJIQY97Ip10Jf1XEpWb1GuCGdw4SJEBte4E5j7kkMZmhlKoeq6rCBWH_DL_ijVxjs8w6bU2FE8TUTvoiq4-hGft4fIXPagoNHWNwxvtXMcRhxJRLkk3UOtC1GXxTUN1_f27WuJPCF4EJJA-Wz3ykJqb-bzSG4jvPY5wNXopCCs8mIJGElrn6mGhWNxIbw6a0aJyX950O3znW9FzF10c03TdOJC8gp8gVdg2VwPnRXsr2mDwnHsFlIG9O8VK0QvilM1UpBA0HA0shVmy-02mkVHu9CDE1My9cDxfgilKZ3eaXTNTRiWE4Vy0xGWKH-ElEqmmLOj7EC0j1SOicoo-5YForSJae7HIHZpWtyoDNVSl8zzYKmoHO-iu8LQaQL2pKxg1omQXix6hFOb4SUZ4Gm2EL0s0_hCWz9RypvpIchzQHP6ir3MhmvEVFgs2XubZYuYLdGaHY9upZa_y2StzK21ci36p5xhd_pj_laTdCnaysTJmWCglu_mBKqgXAjNxMIycGO1IgeW1ISKAVOdfLpMGRWnOPQGctpZMSFcqbCqqIeg8QY4vajm3rr8EFKYdezH3XO7B5Hvd5LLkyjiNXNQTij_H8ipUzOiDV04BX7QqNSup9JUiZolytKC4zs686W-TYe7dHxDg1tR8TxHPhv1VbjsXDUM1PdXLmmFhtSNf_lXpPcvqqqYrSyw3Z1-wvZ2an9fxKKReWFMA4Lx-07-R6QXlMZOxw8uRnaG5qCNN_JMXcG_D9iU7xNmgZMlAZlISRJqDsYsZuzEactkRTkTV1lu315T6uDkTrurYqGW1HjpXpjubOTbqM9-YEzsdE39bfRlt9TvXoQfQtSFYOQKDKm3mL-v-w3YIlymVY3nLBezSeLwSjJLrHFJghdzHJRfLQ2VODurDAyCNduqNRS9eQz-eX-0vPD-IUdr3W7plsbkaqlVUH6UvHSnMMMnP1I8hWyGQFDU8ny3lcZzrZQIILxoeKfXnf4ybQVKjfyKExcjPTxXD7ydpsfnv_D77BUgKG3khNEd8a1rsCQacNRey8kuwHg9z92klFK0KVgFqmMxuQbxmj0_kMTlzFKEm6JkSJGNI0iOlam-bnd0xWmFWD5myPpjrik1Evn3ZBnAkxcJ3vKj1JIt8z-fxeyV6uW-I77j100hp-KmDFdk9-T1eWJ_jvlnPH4Mel0HyebgmmoJ21ChfDXKcSQ2h1LMFnh7fiVcS0tS0hbru0dPpRmnJ4EXoppqrZBt7TxxovnMs8sPUO0tMb4etCyR3hFakFNWhzYH-GJOqy-hfC-ucNMTtzByG7KsipT9_fgG3dr5b73e4V2lt6vs832dS69da28ayb7s1L1FqS2htm8eCo_AEYs5nU1XCThPaR3v4G-GV7NPRKGllTYttlSJI4FyxyqxvO2AXn6b6iVphk2ltvbIyvQDTLgaCNhsWQBpXYs6iYX2uKXE95bI2lmmR_rR02L2ZAVjMqswhtMiiC1j5QKKUFr8WXOG19oSXADbXKUYVcCYVRH__hTl3jlbzrVeIHfZAV1UqtAMA_SXYIKqY8pyYr4xxBxUFhgMmkt3gGauJjVi6ORQ190jmG0tMq6JpRt7mTThA_lvJqVImZxKLj610W6V9hGQTwmMT38CPvITVcbUaG2T6gP7TuM3sQexWG5f8WeAjqn7S3_wnNSoBZUBcHDG6Zus0Msu1adRTX6yfapvKTAKXgQAHXpdoJQyM-1nRV2zWN5vkbqSb8zjaB-YpC4GuRn5JEpNq5Of7L5gRf660UKSEQTsGoBjHknDpzMtCz2XxU4f4h0qZt3r3T9limY2Kp0E_80mQDs3Fn6onVzKUD8aElN4Zo7AS34gY9a1PjZA5kLk1j18qNH6FMiEcZws_y2t42TksrFimibGCubOE71B4BuONErZl75kH_i9WCjSicbBTZNjGcukeihG71JB7ghrMz7eaHJ7J7nE4sHFVaUxOfN72LKyFUkw-VrvFxlWagDDOaGBFLBwCuCHER_bdCmgc8aJvihhBM8eZGuZgG_tN43WzvlESvUhctUPV0F32LgNSA4ZqMw-w0PFgVsdsY0cXJorFvgqcvgK8qrSSTDVjgJNg25t9fA_bUxW-V-PNK9UK4fjzAgZ5iK-Olrx_dMWS_5lPiNPP936yfefh5LSlHIwBXH7vlrV1YkUPT273Ig_OjL-CmRKInFngDXazS3ikN3OS_rKya86ozQ__GXP1eL9aUSdahwDMfnVEJt9rFa_Reb44ODU6OkwIbXL0fMFwSKqxNjxeLfVsfpSHZJm0P7SvIMtPq9Ms3F0hdp8nlp9QqKKpxz3l_XWO0gjG3kVKLAA3tJcUEL_y7mVD-gJxZtL9dCHaOBtpJ8lnK_4iDliXwb8WqH5aQJFMeiVfTQG8rE6c3pki1ktXidMDldZvQeT6kBo4EyaVdjun2KCk5o-sAS5t0-YtMtjkn5Ek7QThJDQ-AXPJmqlFbQ_Nvu2DjeS58SD8hOkgBSje3WOwO4MYl4RRVsFIcXLPkD79TbGYQvrqwFYuxvpF3B1kU6L8wjmeu421tsAUA82NrgbUz4hZV_DZXUe9c9T5D7Kx6f1XFUcfBxNNPVkSPGzzwUJHVItT8aJwphzR7ugl1rEExUAhVD6MQDTvHaCW8QtagIGFlj1PC5pNfAqmIOYvQyeq13ZxC71MkpasJ9ErOsGO0XF6N2SVQMlgcoIV3NrUyi2JkqI86n2K9N3vtareD4Yg2j-_Xu8EvzkaYQVSh4zxVRVsKI-cbNKH9PMz5PiMhn3Pqd_98WUOf6BjbnvhS2-FvLw0vKspyOE4W_LljXb2Vt7E3SvZ-_1WQdf-I9et_6cxms36n6EBuYjmbPpBi2Om5y8L-r245YVpUH7iilejYJqTWwhOAzgxrmPCxLXG-wJGCWABOkY5Te57Ravn7d8M9ZwAVEqPpnY4M3PbiF64G82HY9E16tVuhM1o_Pj-WRgEoC7X9yRJY9N81OEUZxwea_TD8LnhuP0Bp5V4x9EwoeiBokOUej6EdTCECHbfx7cXgJmgW1Rev-JqlSTuDHINcnuLYegwilWVlAoMEg5QsRuXEkV0J3kqg0KpwfWK35UszUd8v_pGitQs5ntGfy6m8lpNyhKKO0nxOMgBz94FoqRL0O1Rs0LMk3HGcesU261sjIG2whwZVy16nPn1BfayPnXAfVxN5sDC6M0Repn2hWAP00WdK9VhibNcBLyTFdDivwWJezgpxWGXhSBzMUwPypiL0bLjloArN6bnSWc6VEGYYq3qb5U1_gWep4IIGI74qWkN_DtC3uxkNO_4vEtQSI9lfJSIRBEuuQL3_Nf304e08HEwPs9XgjgfVtJ9uFogKrTPw3_3etSGoq3pkzOf2VS_JewwaZlH9DsSFNZGb_9qLa3P0sdfJdFWh4ctdhM4Dh8_9lvrFGctsLOLqH1t3-ZUa6RFHRLA5jozqrycb0_a0Bql-ZcHIHuwJMjfdPai0NBhT3E18Yl8eNAxQwRMKMZU9jDn8g5oMGZK63yxYpPyR7Op5yJhymm7XfVuq8edGF2IvutY0asX6Z05ZxA46G4k8PZsAEVxn6igAF5kAgsiixekXWJrQvLjuX-GjW-TuCWE7cC28_BvFbvLd6qFWl7_VI30EtVa-lpU06VBomwASIg1ZNlOefXWdcJnFMBJ2NlySn1nQ-9lhIFTl-NnnFmhJ2n1taw67Tqn1dS5_TonPMXcxiuU1Bxueo-9hZhlHZpzXhEE0oLv1iJ9r-khn1xQJcEoBIt2PK2Tt2GsxVQR9AwsttRiqJuR8VNli9jKL7Yu4AjASp9jSj6VkwQi78D2W9y8_0zGcn6yvwaKBIYFLKgeGd_TIz0cU12hibV7zQapIy6I1vlOjJdAme_YQOKpBN3B8J9tJeL5KJ2IzQdPT05A3tWW9n377KNR2V_FtE3wZ_aC77oI8xNp4mO_ghhDZP7quPeUknE3vH5e4I_nvXPqzo9a4mQnyrFwqfIZ96Lw8tJqnN096lwQS7bigHgs9M1gWkWDgxdJafpYs2zQeMWhlME5M1DJvJaTahvBDzc9eglNxYruEFV8tUIxH1xAsmzdvYkoLUcUOLtdB9QQeRAyg-kozXIvp6rti4rrdAN4HXGeXa_RD7-6j3Y9gEO5zDvF9jyxCPjaSQ2JXupCXliEXQegOBejU-xFPsHqN1fpMXHErfuOsVP9UDazvf6cycEmbRRg0NO6LbbRqI9h40zlfROcsosvxGR_aPvGnsLEkBY-ZbVPId6UZpbRft6nIwxYr-mNlzeqf01aRPtqaR87KCXTn500njF7W7VH71rXjBVSrkcCadfuICM-Khd41swu8NbhFWPq0wdLT_kn7_XCUN4OTcOPs9w7XjFU0xB1xUh41Av81BHGRx6iQjolHIm-vniyoYvDyQEqu_0_jua14zqWhJE0z-6M3qPB8MeUi01edp2c-urqBu-l3VTiwxVb4d_Rb82_4Vw5kHhdDuzQCPwR1s6sQ87LN39QlyIkmfsw0I57ZPJcONKrdrUFcznZsGM4YlzpwKmnBQplxSLSrncuuXHhC4p_HQM0x6ygkEj5SIUxuZkmxIdQKo_-6E7Y4tU_D32v3qFcm_8e1VNHn_Y1B1VmYhonIE8k2ahBLfSZPWZhkhH5BCEPCFf8ycKxA4AJdVWXB-u9qZX5kqzEykW1oAzRq0kJXEgAjgzeBS72SSrXKCEBZXiof90Q6k3hXQ4sAfNkNqbYbUa1d9mDRVQUza17-RSoj3yXUSxjjxVvB0l0WEe9tZrZsohqoVQCrCrEC0-nyymF4e8yXsiJlfXSmGMUHj2THUSfA_6JdcmV_jcfiXNd1rGAfrBnnBI3pAXTgS89frEBtPfcl0qsWr3DarR2YNj-U0qyDX4_Kqp6cVabw0YT_VO5D3rqN0Q2-U2P3UnSlmmLA&cid=CAQSYwDCSxrR9llxm9jokZZUfJgXMyCxVhf_y1AiNWGlTGNua7zJpRKshwsoHtRRcTyJdHBKdKLHKsD9e7h_d_S3IsqVSJOTz-sz5jd_WynfihBVJTZo-uBz3EES6d_DN1cdsJWRuhgB&gdpr_consent=redundant&gpp=redundant53.34
    https://pagead2.googlesyndication.com/bg/hxE3TQCkXuxt7r_bWu7AoTGmvmaS4CIx1WF2US_DCj0.js52.50
    https://pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js44.67
    https://s0.2mdn.net/instream/video/client.js43.65
    https://tpc.googlesyndication.com/sodar/HdsydzJK.js41.06
    https://imasdk.googleapis.com/js/sdkloader/vpaid_adapter.js39.01
    https://s0.2mdn.net/dot.gif?nis=40.04
    https://ade.googlesyndication.com/ddm/activity/dc_oe=ChMItIq8tZXZkAMVRBloCB3e4Bq0EAAYACDp89ppQhMIqODNlJ7HkAMVvV6EBh12SgyeSABQOlj66gFg3Me_D2jdy63AAXjwk_AGggFrChMIqODNlJ7HkAMVvV6EBh12SgyeEhMIoee6tZXZkAMV0tnOAB1_DxUJIhoIm-2juFQQ2_rNmwKoAtfuo6MYsALDpMjlAygBQFvgAQGAAgGYAgGgAqHV1NimFKgCBsACTpoDBFQ8-2XQAwI;dc_eps=AHas8cA4zDGIUXw6kUqDB4dS0iZhst1gYCoHNEQTulgtu5cFb54omTqOsoX8X44p6WMz_C3hLv4NLmBF6L5xk21z1k8MAlshEBd2bQju8hgK;met=1;ecn1=1;etm1=0;eid1=11;0.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3