Creative Details

Quality Score: 8/10

The advertisement provides safety instructions for identifying natural gas, emphasizing the steps to take if a gas odor is detected, and promotes NIPSCO as the source for more information.

Creative Information

CID:b4c0c0ce-acd5-4ca6-bdfe-a96b4f52e947
CRID:25_npc1msp6
Domain:nipsco.com
Seat:TTD
Size:160x600
Bid:$0.72
Timestamp:11/4/2025, 4:51:00 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/4/2025, 6:52:00 PM4.95s
    adomain_analysissuccess11/4/2025, 7:53:49 PM4.18s
    adomain_capturesuccess11/4/2025, 7:53:04 PM0.16s
    ad_rendersuccess11/4/2025, 6:51:55 PM22.19s
    brand_mappingsuccess11/4/2025, 4:51:00 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: NIPSCO

    Size:160x600
    Data Transferred:83.50 KB
    Render Time:6.62 Seconds
    Creative Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    Creative Inferred IAB Ad Products:
    • Gas and Electric Services (1403)
    • Home Security and Monitoring Applications (1405)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    • Green Energy (1032)
    • Gas and Electric Services (1403)
    Landing Page:
    https://www.nipsco.com/safety/natural-gas-safety?u...
    Domain:www.nipsco.com
    Brand:
    NIPSCO
    Total Ad Size:102.59 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/mgefupq/z5jh5xq/npc1msp6_160x600.png?cb=43117361.52
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=6wfx0k3_gczkitf_npc1msp6&c=tradedesk01cont1&js=pmw0&w=160&h=600&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=4b337e45-2075-4aac-a902-553e0f8aed5b&crid=npc1msp6&wp=0.72302&aid=cbe671bf-4d9b-4d81-aed5-2e2eeb31896f&wpc=USD&sfe=1b3864b7&puid=2f309b9c-969e-f843-3ad4-19e735d98be1&bdc=131&tdid=501c1df6-3715-4f64-b6cc-a331a8eb3830&uidd=TMG2HWWOxD6y3rIYIPdWOu1hzkA_d14G1Ng1Bgxb8fT4vQcj&pid=mgefupq&ag=gczkitf&adv=z5jh5xq&sig=1KMGOC9_cyIUlw3leSK7oYJbI2PCDcUqj_Q7Mmm9yAjo.&bp=1.96356895375319&cf=9570075&fq=0&td_s=www.yahoo.com&rcats=y29&mste=www.yahoo.com&mfld=2&mssi=&mfsi=&uhow=59&agsa=&rgz=46738&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Chrome&rlangs=en&mlang=&svpid=8727&did=&rcxt=Other&lat=41.347900&lon=-85.139800&tmpc=7&daid=&vp=0&osi=&osv=&bffi=41&testid=%20TTDContextualTest%20iavc1%20&npt=2&cc=1~KLUv_WNa1XJFWAAFCQDjkEDeQB5vAM8buOsZsOsZsP4K3LFoCCBiCeR5Ank4KQl7g1QeWGFK6Uw16KG11bnTdilI4AtrRQoBK2tFCgEofgAq5oCdOcCOOcDKHADFFbLuH0DnCr_cP2BIOyBHVQBeCrCegDasACg-ACQ2QF6Aa54_6xe-AEO-8Mv9W6K-MIT7tzT5LUjs1t0vxGNr37AFpd1Kwm4F-Vs5Wi1UrBYonxamB1qQBATRQiQgiFaelhndflJT-LR2eO99VhqfZfVZUHpC1v1YijwWFBYriXfzaAFz9IRZ7v-pYn2QWN_dA58Z__OSxrnlQKXaOlcFVlCMTkMGgFjR81LARJiu6ok4gDEsA3AH_MMl4_42M7zEoaTdYA3ou3UOIB2NcyKqaiU.&dur=1~KLUv_WMFoCgkKwCdBQDTySIRRBBBBD4RXGAJhup0dDJP7kRNHhNN6UxtqaK7SC8aJ8bjf2xLF3F0KpcMdmAOF5k0ARQbko7B_JORklMGvalJAJOc8RbA0W5ebQIoNqjYUhNSpzPtAJoRSIQR4m1cEVKQIMhjwt3u78slvp5bGHG2XfTQU35lv5fVikKGd7mVJFdsnL-gJtJUprkCCvxfLclFShl1C39tLeh89SktzOf4V-RxbXDdFOUNGAjyEWPyTw..&durs=b3X8SO&crrelr=&fpa=368&pcm=3&vc=12&said=1ae2a74f-13f7-4087-b361-4321fa88208e&ict=WiFi&auct=1&us_privacy=1YNN&im=1&mc=cf1696ae-10fd-47ff-86ff-71919e99a43d&idl=XY3007m2VD-H_V5EC10TsfeIsCaX2WaGTzEzg8etgd9I9EE0w&ev=pciIJ7hc4gu_kYU2jUE-6UxqPcQ2eObYaoQ6pZHLf6A.&rsv=0.000469900979576034&abr=310da36c-652c-494f-a627-a2835a69fa56&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=6wfx0k3_gczkitf_npc1msp6&w=160&h=600&c=176e0.04

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