Creative Details

Quality Score: 10/10

The advertisement promotes Merrell footwear, specifically highlighting a festive theme and encouraging viewers to shop for the 'encore ice' product.

Creative Information

CID:e8ae7ef9-eef6-4418-af33-fe44ddb12437
CRID:25_w90fyeem
Domain:merrell.com
Seat:TTD
Size:970x250
Bid:$0.66
Timestamp:11/4/2025, 4:39:42 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/22/2025, 5:23:47 PM6.47s
    adomain_analysissuccess12/22/2025, 5:23:47 PM4.99s
    adomain_capturesuccess12/22/2025, 5:23:42 PM0.20s
    ad_rendersuccess12/22/2025, 5:23:40 PM35.72s
    brand_mappingsuccess12/22/2025, 5:23:04 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Merrell

    Size:970x250
    Data Transferred:671.11 KB
    Render Time:7.73 Seconds
    Creative Inferred IAB Categories:
    • Style & Fashion (IAB18)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Clothing and Accessories (1058)
    • Footwear (1070)
    Domain Inferred IAB Categories:
    • Hobbies & Interests (IAB9)
    • Sports (IAB17)
    • Shopping (IAB22)
    Domain Inferred IAB Ad Products:
    • Clothing and Accessories (1058)
    • Sportswear (1063)
    • Footwear (1070)
    • Outdoor Recreation Equipment (1528)
    Landing Page:
    https://www.merrell.com/US/en/merrell-holiday-guid...
    Domain:www.merrell.com
    Brand:
    Merrell
    Total Ad Size:690.24 KB
    Requests Made:
    URLSize (KB)
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914227.08
    https://s0.2mdn.net/simgad/2854520480922994460143.10
    https://ad.doubleclick.net/ddm/adj/N800582.278851ACTIVEINTERNATION/B32983268.431228290;dc_ver=106.314;sz=970x250;u_sd=1;gdpr=0;nel=1;dc_adk=2027040026;ord=9y7eih;click=https%3A%2F%2Finsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3Df909a230-dd53-4cbe-a61b-d206a6186966%26ag%3Dayyhr9i%26sfe%3D1b5df52f%26sig%3DqOqgyXM506x_dBXyGSNsCbCZMquUNmlWUxw337VWGag.%26crid%3Dw90fyeem%26cf%3D9589246%26fq%3D0%26t%3D1%26td_s%3Dwww.cnn.com%26rcats%3D7sp%2C3c6%2C2gy%2Ccdz%2Cv8t%2Cenb%2Cd3i%2Cy29%26mste%3D%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D69%26agsa%3D%26wp%3D2.7275467%26rgz%3D60035%26dt%3DPC%26osf%3DWindows%26os%3DWindows10%26br%3DChrome%26svpid%3D113%26rlangs%3Den%26mlang%3D%26did%3D993-79-all-1%26rcxt%3DOther%26tmpc%3D9.980000000000018%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D%26cc%3D2~KLUv_WMdqREMEQMNEgAjVEtROUG4XFtUbk1Uji0qx2WK6uVyw8KCTAgNIQFI-Kr97hMFDZhcRkD0TCki5qp7KyLm6oSVE1YqgRgACCmNMsHc4i3mIJrRZomRPZpbW1oDeb5Max-XZ0Q0Krcs5onBRzQusOmcnH9ZHoZ6QYFosjSUoSAMMq_qTkY38aRMVptQXWmt5Q9xfFb_fA_j9g3vtk_zeQ_r9Y0M25U_V88TKNiAkeOEyx_onuHX_eOxJwCeJndASaLTluFSpd8ERiry4Nr6X35mwOMJx7a0cvltNTvneVWUR3cGXb1tOHTMERTHUg5-Vtyf99_X2bL_63h69nWyruPpAkl7-v72h9kgAeXVQO2KGOEypyq3W72K9y-xllDREWDJWxTzB2yTgiPwrNOzbr79ngGPLJxZ2zs1UPyAFUGcRTytQjw36pAv1uXEqsbR2aPcFiWgySL-whb2F-WjdNrZ88Z12tPSP1JTVhiH4XsgoSJ-S2vw6FBRaxHyB0amAXO6tSYrOplRsEkSyzBZMJ32qk8C4XDiEsIvfHikb92zsgdi1fTOc2Fl3kZ7-UQWObUI82ufOCle11iYb-4RQiEAH30PZOoyLN-CMUjz706EZOtmZLFE1g_fx75mq5J1yOEocq2fL3Vn_OoIPRGXaZspKj-HQKoenc0eWibFtA7G3Gw4P5jL0tPJf8AmMxn_VOrZte6ftpKbBm0kgd5ixYfBl0wdEsjpGtqJeLQ36j3e4fh_GhTJsAc9fjVZkdfIUo3POSoxKonhzmEB%26dur%3D1~KLUv_SMFoCgk0bUCAKMEDxUYoQNV-KguoML1887HKjvdE-a9M6QdpjB2bGGOmN5uW5ZUvZWTSZh4C9iJwoob4Hgz3LdSTjRqZtoAtAf8lLR5TcXyYcvoeivEbEbLokz1Zx81%26durs%3DCa409B%26bdc%3D131%26idl%3DXY3007Ep2_FnPn0cwE3g3qSJ_N0UB1Xzr_KZiN6xXccF5p6yk%26testid%3Diavc1%2520%26fpa%3D749%26pcm%3D3%26ict%3DWiFi%26said%3Def06f725-125a-4455-95dc-40d90cbf9c4e%26auct%3D1%26tail%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=jvtY0LLw1V;gcsr=m;stc=1;chaa=1;sttr=38;prcl=s76.61
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/ppjhCdp1LMNpc7maSzUD5dObPmw5eK7rW7lX9QBIJgA.js53.58
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=x5hm2fd_ayyhr9i_w90fyeem&c=tradedesk01cont1&js=pmw0&w=970&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://www.googletagservices.com/dcm/dcmads.js16.68
    https://pagead2.googlesyndication.com/pagead/js/r20251211/r20110914/elements/html/omrhp.js11.64

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1