Creative Details

Quality Score: 10/10

The advertisement promotes a mortgage offer from FirstBank Southwest, highlighting a lower interest rate and up to $1200 in lender credit for new contracts received by a specified date.

Creative Information

CID:32ffcf22-84e3-47c7-b2fe-1994e38dbf1a
CRID:25_6rrlqh49
Domain:fbsw.com
Seat:TTD
Size:300x600
Bid:$0.32
Timestamp:11/4/2025, 4:35:00 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/4/2025, 6:13:38 PM5.22s
    adomain_analysissuccess11/4/2025, 7:44:51 PM3.66s
    adomain_capturesuccess11/4/2025, 7:43:33 PM0.22s
    ad_rendersuccess11/4/2025, 6:13:32 PM29.36s
    brand_mappingsuccess11/4/2025, 6:13:25 PM3.12s

    Analysis Results

    Ad Format: banner

    Brands: FirstBank Southwest

    Size:300x600
    Data Transferred:187.34 KB
    Render Time:6.83 Seconds
    Creative Inferred IAB Categories:
    • Personal Finance (IAB13)
    • Real Estate (IAB21)
    Creative Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Mortgage Lenders and Brokers (1348)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Banking (1337)
    • Mortgage Lenders and Brokers (1348)
    • Financial Investment and Management Applications (1352)
    Landing Page:
    https://fbsw.com/personal-banking/home-mortgage-lo...
    Domain:fbsw.com
    Brand:
    FirstBank Southwest
    Total Ad Size:206.43 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/2w2b72p/6obaong/6rrlqh49_300x600.png?cb=126423165.37
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=6jyw5p1_xmy57ul_6rrlqh49&c=tradedesk01cont1&js=pmw0&w=300&h=600&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=88df3303-15cc-44d7-b3ac-d3ccf6457f9b&crid=6rrlqh49&wp=0.3210938&aid=393593be-0771-45ba-979b-fb38a73b9906&wpc=USD&sfe=1b38633c&puid=c6273e38-7a08-cdcb-fa9b-d6d25ca62c36&bdc=131&tdid=ae9cef87-52d7-4c34-877f-046ca3364e8b&pid=2w2b72p&ag=xmy57ul&adv=6obaong&sig=1h358_8EjYVkVlUA_zw-yK_nqxOU96UmlmuKghzmXeyM.&bp=0.388600587844849&cf=8468487&fq=0&td_s=www.yahoo.com&rcats=y29&mste=&mfld=2&mssi=&mfsi=&uhow=58&agsa=&rgz=79109&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Firefox&rlangs=en&mlang=&svpid=8727&did=&rcxt=Other&lat=35.165500&lon=-101.885700&tmpc=6.930000000000007&daid=&vp=0&osi=&osv=&bffi=41&testid=iavc1%20&cc=1~KLUv_WNa1XJFMgBlCADDzzzeQB5vAM8buGMN2PUMWH8F7lg0BBCxBPI8gTxAl88quxukACD-iAviNkaG09tYMQoS-MJakULAylqRQgCKH4DKa8DOHGDHHGBFMQAK6_YGDGkH5JAF4KUA6wlo4wVA8QEgsQHyAlzz_Fm_8AUY8oVg7t_S5Lcg-a27X4jH1r5hC0q7lcRvBflbOVotVKwWqI9IC9FHpJWn209qCp_Wjh8UPFlBflDwYKESIGTptGrjArEUeSwoLFYSLWCOnjDL_T9VrA8S67vzmfE_z7N1cky3HHIo9Nbr6Jc75LrACpKCY8xUn0FhzhQQO4SgT5BHcYtlAA4G_Kgek1t9TLsM9PmfMLt5JCdrHRMD&dur=1~KLUv_SMFoCgkpXUAAAADfADzLy9bTFT88GUT&durs=eDR5py&crrelr=&fpa=826&pcm=3&vc=10&said=b62be926-3607-48f1-a0bb-618e3fff1f32&ict=WiFi&auct=1&us_privacy=1YNN&im=1&mc=aa6a1aa6-e37b-47ff-86ff-64cfc39e05db&idl=Xi3007nCBSpCdVHGIa9lfUoG01yvhxCPaB6F-3vz4Sejhv6g-oSO1_MhakCIi06VFIi6Go&ev=ewnchbC6zAmZf_iOLfdbRpt7q6JBg2cXaYfeWXEEwVk.&abr=0933fe83-5353-4c38-9415-51376422f370&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=6jyw5p1_xmy57ul_6rrlqh49&w=300&h=600&c=7b9a0.04

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    Creatives

    Creative Screenshot 1