Creative Details

Quality Score: 7/10

Creative Information

CID:b5fc1b96-deac-4398-bc72-debb775b5a6d
CRID:25_y4oaibcx
Domain:usa.philips.com
Seat:TTD
Size:320x50
Bid:$5.50
Timestamp:11/4/2025, 4:23:46 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 5:43:43 PM0.36s
    adomain_analysissuccess12/10/2025, 5:43:46 PM3.44s
    adomain_capturesuccess12/10/2025, 5:43:42 PM0.14s
    ad_rendersuccess12/10/2025, 5:43:43 PM15.74s
    brand_mappingsuccess12/10/2025, 5:39:53 PM0.07s

    Analysis Results

    Ad Format: banner

    Brands: Philips

    Size:320x50
    Data Transferred:585.85 KB
    Render Time:7.10 Seconds
    Domain Inferred IAB Categories:
    • Arts & Entertainment (IAB1)
    Total Ad Size:604.97 KB
    Requests Made:
    URLSize (KB)
    https://cache-ssl.celtra.com/api/creatives/6784b357/compiled/web.js?v=126-b220e5a4&secure=1&cachedVariantChoices=W10-&isPurposePreview=0470.05
    https://cache-ssl.celtra.com/api/blobs/1f2b5120f3058517ad3de17ea96825702d00bb4e7e6604b233d6508a6a021803/P3%402x.png?transform=crush&quality=15023.96
    https://choices.truste.com/ca?pid=tradedesk01&aid=walmart01&cid=0qfwkp8_utv0q15_y4oaibcx&c=walmart01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.09
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://ads.celtra.com/97e5cef1/web.js?&accountId=13be8f66&clickUrl=https%3A%2F%2Ftk.kargo.com%2Ft%2Fclick.aaorznimg1c9tyv%3Frand%3D%7Bcachebuster%7D%26uuid%3D%7BIMP_ID%7D%26aslot%3D%7BAD_SLOT%7D%26deal_id%3D%7BDEAL_ID%7D%26line_item_id%3D%7BLINE_ITEM_ID%7D%26creative_source%3Ddm%26creative_id%3D84285%26id_alpha%3DDM-CREA-84285%26url%3Dhttps%3A%2F%2Fazinsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3Da75eb478-5f7c-4d49-86a0-189d2ae8756d%26ag%3Dutv0q15%26sfe%3D1b5de4d6%26sig%3DpV6Qp-umAX9vkkoitPpxlVOtUnI6DAmK1YLxxprtSTQ.%26crid%3Dy4oaibcx%26cf%3D9478984%26fq%3D0%26t%3D2%26td_s%3Dsallysbakingaddiction.com%26rcats%3D7gr%26mste%3D%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D66%26agsa%3D%26wp%3D5.5%26rgz%3D90060%26dt%3DMobile%26osf%3DiOS%26os%3DOther%26br%3DSafari%26svpid%3D8482%26rlangs%3Den%26mlang%3D%26did%3DKRG-fj1d-47115%26rcxt%3DMobileOptimizedWeb%26tmpc%3D19.939999999999998%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D%26cc%3D2~KLUv_WMdqREM4gKdDwADUkRROUG4XFtUbk1Uji0qx0UB1cvlhgWBLQEoDni3SK3FwMJlSoNKN4AHJUJFtlx1b0W2wDDAAhaFJZaa3EFjRu8jITY-cOPi7TlC4bNgwkbHkqHQjGxZ3zugfRUOeTA8eXzuVi-xIL6jr9Pr1O4dgdKnLXORncVgInEkxeIDAjQiycEF-T-mc57vd9nW4_vX2XmM2_au97KO73vcCR-C0Fzd_pB506kNCBxAoPAwITIkCZE1iCypwf3TTS9wbFZuNOpcRpk_BD6eTCG0-7ju6-o41uKO4aMjTcvvSz1aJs0arwYxKIUR1vEUxlqvVbznVVGHIVjdFq9xiOYAEwawaOV45_k6l-fZt-MOHtayaP-Xez0__ICVKZxFPK1CgDbVQ1zRFhmSTxzmHRyOPeGikuyperpDqcxBn8MZOFKprHEImV6SqL6tzdS5BmVVcBMolQbuwHhxAeVCHX4VYjkNEPhkx3zsg-SYXKCGeD5Xxckjsy8sJ0NOxLcH89aPcqqx1uARsAu4zl-HVyW-G7LsIWB7fYE7dJkH_jVJCUa1NpktfSEOrna1TYdsGpR3ldEcZEF5LqqneXlj8_pD6iTzsprK7gQN6RxEWLI8gFo94iuocycF4jn8QFf_tzs74rUpepiFDa2JFDKdimypE7SqlCoB%26dur%3D1~KLUv_SMFoCgkuy0DAIOFEhag8sQBPhFcQIX5jzRz3re0Gv5_MYy8U3j7_dDmiK3dmiWTaih55CGgywU02QTTSUga6jVR5dBBDDK8jZMgiB42iVSdJn5l2gECCPzbgSGkuK6YrEoely0NfWW33P4IkG0v%26durs%3D56qiaY%26bdc%3D137%26idl%3DXY3007jZWJ26mpFNC6ququ4A8GUPtbmNg8ScIHu6FA75iWYHI%26mk%3DApple%26mdl%3DiPhone%26testid%3Diavc1%2520%26fpa%3D991%26pcm%3D3%26ict%3DEthernet%26said%3Dd59024e7-bdac-42d6-87dc-3c4282d31c32%26auct%3D1%26us_privacy%3D1YNY%26tail%3D1%26r%3D&widthBreakpoint=&expandDirection=undefined&preferredClickThroughWindow=new&clickEvent=advertiser&iosAdvId=&androidAdvId=&tradedesk_zipCode=&tradedesk_category=&tradedesk_deviceType=Mobile&tradedesk_adFormat=320x50&tradedesk_advertiser=oiloozt&externalAdServer=TradeDesk&tagVersion=html-standard-9&passthroughParameters%5BimpressionId%5D=%7BIMP_ID%7D&eas.JSVUVERfQ1JFQVRJVkVJRCUl=y4oaibcx&eas.JSVUVERfQ0FNUEFJR05JRCUl=0qfwkp8&eas.JSVUVERfREVWSUNFVFlQRSUl=Mobile&externalCreativeId=y4oaibcx&externalPlacementId=utv0q15&externalSessionId=a75eb478-5f7c-4d49-86a0-189d2ae8756d&externalSiteId=sallysbakingaddiction.com&externalSupplierId=jad2fe4&externalSupplierName=kargo&externalCampaignId=0qfwkp8&externalCreativeSize=320x50&gpsLat=&gpsLng=&externalLineItemId=utv0q15&externalAudienceIds=&passthroughParameters%5BcreativeId%5D=84285&passthroughParameters%5BcreativeIdAlpha%5D=DM-CREA-84285&scriptId=celtra-script-1&clientTimestamp=1765388608.01&clientTimeZoneOffsetInMinutes=0&hostPageLoadId=4597776472156840417.58
    https://cache-ssl.celtra.com/api/blobs/534c98305c893810f888a5502b7efcaf2868591246ce8ce1a83bae219b4b3bf0/P2%402x.png?transform=crush&quality=15016.84
    https://cache-ssl.celtra.com/api/blobs/712e07f7693f7b76895eb36649a99a06136f002e2fb3598fcc77d91019d11190/P1%402x.png?transform=crush&quality=15013.79
    https://cache-ssl.celtra.com/api/blobs/f15d316bc77cdd33294297d490f855ca8ecaf3837e6a73cb46c9b9f8bd8db706/P4%402x.png?transform=crush&quality=15010.27
    https://cache-ssl.celtra.com/api/blobs/3604e89e1f4bda8fca59ff0701cd4bb246969d3833b4214b7eef2a9fedeae997/Phillips_Logo%402x.png?transform=crush&quality=1502.62
    https://cache-ssl.celtra.com/api/blobs/206b7726d43a5c615dc45815f43c865ed44283c366c2bdfe73597763811aa5ae/Portfolio_Copy1%402x.png?transform=crush&quality=1502.19

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <img src="https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=2&iid=a75eb478-5f7c-4d49-86a0-189d2ae8756d&crid=y4oaibcx&wp=5.5&aid=737e16e3-da55-4eb7-832e-80e95ccb1275&wpc=USD&sfe=1b5de4d6&puid=20f2118a-f615-684f-e73b-2a8eb2084098&bdc=137&tdid=ab668196-f7d7-4dc1-87ff-a62bdcc941fc&pid=jad2fe4&ag=utv0q15&adv=oiloozt&sig=1cCBN2eK5WIvrxS3B4PGx084a7-DyRGt9D10IGvyTvwE.&bp=5.54955777282482&cf=9478984&fq=0&td_s=sallysbakingaddiction.com&rcats=7gr&mste=&mfld=2&mssi=&mfsi=&uhow=66&agsa=&rgz=90060&svbttd=1&dt=Mobile&osf=iOS&os=Other&br=Safari&rlangs=en&mlang=&svpid=8482&did=KRG-fj1d-47115&rcxt=MobileOptimizedWeb&lat=34.054400&lon=-118.244000&tmpc=19.939999999999998&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone&testid=iavc1%20&cc=1~KLUv_WNa1XJFSgC9CABDkD7eAKSegTxvII83gOcN3PUM2PUMWNkCeL8CdywaAohYAnmeQB4NchB0YCiwprUbgubOzcivttBElKQggS-slTUErKyVNQSg-AGovAbszAF2zAFWFAOgsG5vwBCqADxWABQfABIbIC_Atb6ZtpndrMO66qKyyOzyWuIlujY48Ztqt-m1WVcJszAJAYZsafJbkNituzZP1NZuYQtKu5WE3QrS28rR00LFaoH6iLQQfURaebVOhdphP60dX_i5uD4sRR4LisdK0gNCAQJz9IRZ7v-pYn2QWN-dz4z_eZ6ti43IlgOXkRUUrWLKQEVo_VHArMQaAF1ooInDMgAHB_wA7KH_R_Lpbju0Dtfl8y-3EDJPczrU9CE.&dur=1~KLUv_SMFoCgkuy0DAIOFEhag8sQBPhFcQIX5jzRz3re0Gv5_MYy8U3j7_dDmiK3dmiWTaih55CGgywU02QTTSUga6jVR5dBBDDK8jZMgiB42iVSdJn5l2gECCPzbgSGkuK6YrEoely0NfWW33P4IkG0v&durs=56qiaY&crrelr=&fpa=991&pcm=3&vc=12&said=d59024e7-bdac-42d6-87dc-3c4282d31c32&ict=Ethernet&auct=1&us_privacy=1YNY&im=1&mc=8defcf1b-2f2b-47ff-86ff-8503eca36a8a&idl=XY3007jZWJ26mpFNC6ququ4A8GUPtbmNg8ScIHu6FA75iWYHI&ev=vhgXgPWfWC3ztSENXKVaGZjNHmSfmHeRBEcxBzodFBo.&rsv=1.02491965711043&abr=85a7c993-8165-43ec-87cb-0e4d3114db61&tail=1" width="1" height="1" style="display: none;"/><div class="celtra-ad-v3"> <!-- passthroughParameters[impressionId] = raw {IMP_ID} --> <!-- eas.JSVUVERfQ1JFQVRJVkVJRCUl = raw y4oaibcx --> <!-- eas.JSVUVERfQ0FNUEFJR05JRCUl = raw 0qfwkp8 --> <!-- eas.JSVUVERfREVWSUNFVFlQRSUl = raw Mobile --> <!-- externalCreativeId = raw y4oaibcx --> <!-- externalPlacementId = raw utv0q15 --> <!-- externalSessionId = raw a75eb478-5f7c-4d49-86a0-189d2ae8756d --> <!-- externalSiteId = raw sallysbakingaddiction.com --> <!-- externalSupplierId = raw jad2fe4 --> <!-- externalSupplierName = raw kargo --> <!-- externalCampaignId = raw 0qfwkp8 --> <!-- externalCreativeSize = raw 320x50 --> <!-- gpsLat = raw  --> <!-- gpsLng = raw  --> <!-- externalLineItemId = raw utv0q15 --> <!-- externalAudienceIds = raw  --> <!-- passthroughParameters[creativeId] = raw 84285 --> <!-- passthroughParameters[creativeIdAlpha] = raw DM-CREA-84285 --> <img src="data:image/png,celtra" style="display: none" onerror=" (function(img) { var params = {'accountId':'13be8f66','clickUrl':'https://tk.kargo.com/t/click.aaorznimg1c9tyv?rand={cachebuster}&uuid={IMP_ID}&aslot={AD_SLOT}&deal_id={DEAL_ID}&line_item_id={LINE_ITEM_ID}&creative_source=dm&creative_id=84285&id_alpha=DM-CREA-84285&url=https://azinsight.adsrvr.org/track/clk?imp=a75eb478-5f7c-4d49-86a0-189d2ae8756d&ag=utv0q15&sfe=1b5de4d6&sig=pV6Qp-umAX9vkkoitPpxlVOtUnI6DAmK1YLxxprtSTQ.&crid=y4oaibcx&cf=9478984&fq=0&t=2&td_s=sallysbakingaddiction.com&rcats=7gr&mste=&mfld=2&mssi=&mfsi=&sv=kargo&uhow=66&agsa=&wp=5.5&rgz=90060&dt=Mobile&osf=iOS&os=Other&br=Safari&svpid=8482&rlangs=en&mlang=&did=KRG-fj1d-47115&rcxt=MobileOptimizedWeb&tmpc=19.939999999999998&vrtd=&osi=&osv=&daid=&dnr=0&vpb=&crrelr=&npt=&cc=2~KLUv_WMdqREM4gKdDwADUkRROUG4XFtUbk1Uji0qx0UB1cvlhgWBLQEoDni3SK3FwMJlSoNKN4AHJUJFtlx1b0W2wDDAAhaFJZaa3EFjRu8jITY-cOPi7TlC4bNgwkbHkqHQjGxZ3zugfRUOeTA8eXzuVi-xIL6jr9Pr1O4dgdKnLXORncVgInEkxeIDAjQiycEF-T-mc57vd9nW4_vX2XmM2_au97KO73vcCR-C0Fzd_pB506kNCBxAoPAwITIkCZE1iCypwf3TTS9wbFZuNOpcRpk_BD6eTCG0-7ju6-o41uKO4aMjTcvvSz1aJs0arwYxKIUR1vEUxlqvVbznVVGHIVjdFq9xiOYAEwawaOV45_k6l-fZt-MOHtayaP-Xez0__ICVKZxFPK1CgDbVQ1zRFhmSTxzmHRyOPeGikuyperpDqcxBn8MZOFKprHEImV6SqL6tzdS5BmVVcBMolQbuwHhxAeVCHX4VYjkNEPhkx3zsg-SYXKCGeD5Xxckjsy8sJ0NOxLcH89aPcqqx1uARsAu4zl-HVyW-G7LsIWB7fYE7dJkH_jVJCUa1NpktfSEOrna1TYdsGpR3ldEcZEF5LqqneXlj8_pD6iTzsprK7gQN6RxEWLI8gFo94iuocycF4jn8QFf_tzs74rUpepiFDa2JFDKdimypE7SqlCoB&dur=1~KLUv_SMFoCgkuy0DAIOFEhag8sQBPhFcQIX5jzRz3re0Gv5_MYy8U3j7_dDmiK3dmiWTaih55CGgywU02QTTSUga6jVR5dBBDDK8jZMgiB42iVSdJn5l2gECCPzbgSGkuK6YrEoely0NfWW33P4IkG0v&durs=56qiaY&bdc=137&idl=XY3007jZWJ26mpFNC6ququ4A8GUPtbmNg8ScIHu6FA75iWYHI&mk=Apple&mdl=iPhone&testid=iavc1%20&fpa=991&pcm=3&ict=Ethernet&said=d59024e7-bdac-42d6-87dc-3c4282d31c32&auct=1&us_privacy=1YNY&tail=1&r=','widthBreakpoint':'','expandDirection':'undefined','preferredClickThroughWindow':'new','clickEvent':'advertiser','iosAdvId':'','androidAdvId':'','tradedesk_zipCode':'','tradedesk_category':'','tradedesk_deviceType':'Mobile','tradedesk_adFormat':'320x50','tradedesk_advertiser':'oiloozt','externalAdServer':'TradeDesk','tagVersion':'html-standard-9'}; [].slice.apply(img.parentNode.childNodes).forEach(function(n) { var decfs = { urldecode: decodeURIComponent, htmldecode: function(v) { var d = document.createElement('div'); d.innerHTML = v; return d.textContent; }, eval: function(v) { return eval(v); }, raw: function(v) { return v; } }; var m; if (n.nodeType == 8 &amp;&amp; (m = n.textContent.match(/^&#92;s+([&#92;w%.]+)(&#92;[.+&#92;])?&#92;s+=&#92;s+(&#92;w+)&#92;s+(.*)$/i))) { try { params[m[1]+(m[2] || '')] = decfs[m[3]](m[4].replace(/^&#92;s+|&#92;s+$/g, '')); } catch (e) {} } }); var req = document.createElement('script'); req.id = params.scriptId = 'celtra-script-' + (window.celtraScriptIndex = (window.celtraScriptIndex||0)+1); params.clientTimestamp = new Date/1000; params.clientTimeZoneOffsetInMinutes = new Date().getTimezoneOffset(); params.hostPageLoadId=window.celtraHostPageLoadId=window.celtraHostPageLoadId||(Math.random()+'').slice(2); var qs = ''; for (var k in params) { qs += '&amp;' + encodeURIComponent(k) + '=' + encodeURIComponent(params[k]); } var src = 'https://ads.celtra.com/97e5cef1/web.js?' + qs; req.src = src; img.parentNode.insertBefore(req, img.nextSibling); })(this); "/> </div> <img width="1" height="1" alt="" style="position: absolute; left: -9999px;" src="https://tk.kargo.com/t/impression.aaorznimg1c9tyu?rand={cachebuster}&uuid={IMP_ID}&aslot={AD_SLOT}&deal_id={DEAL_ID}&line_item_id={LINE_ITEM_ID}&creative_source=dm&creative_id=84285&id_alpha=DM-CREA-84285&url=" /> <!-- "krg_ad_info":{ "creativeId": 84285, "format": "Breakaway", "creativeOrigin": "dm", "idAlpha": "DM-CREA-84285", "vendor": { "code": "celtra", "id": "97e5cef1" }, "execution": "animated", "asdata": { "sitid": "%esid!", "advid": "%eadv!", "camid": "%ebuy!", "linid": "%eaid!", "creid": "%ecid!", "aduid": "%epid!", "size": { "w": "%%WIDTH%%", "h": "%%HEIGHT%%" } }, "settings": { "branding": "kargo", "tracking": { "click_return": "https://tk.kargo.com/t/click-return.aaorznimg1c9tyw?rand={cachebuster}&uuid={IMP_ID}&aslot={AD_SLOT}&deal_id={DEAL_ID}&line_item_id={LINE_ITEM_ID}&creative_source=dm&creative_id=84285&id_alpha=DM-CREA-84285" }, "disable_hover_hiding": false } } --><span id="te-clearads-js-walmart01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=walmart01&cid=0qfwkp8_utv0q15_y4oaibcx&c=walmart01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span>

    Creatives

    Creative Screenshot 1Creative Screenshot 2