Creative Details

Quality Score: 10/10

The advertisement promotes MassMutual's UL Guard product, highlighting its no-lapse guarantee and competitive short-pay premiums.

Creative Information

CID:	af7f9425-c70b-4eb5-9ae8-41816f50b490
CRID:	2_465_8236685
Domain:	massmutual.com
Seat:	BSW
Size:	300x250
Bid:	$0.55
Timestamp:	11/4/2025, 4:20:51 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/4/2025, 5:37:59 PM	5.45s
adomain_analysis	success	11/4/2025, 5:37:52 PM	4.78s
adomain_capture	success	11/4/2025, 5:37:47 PM	0.25s
ad_render	success	11/4/2025, 5:37:53 PM	8.73s
brand_mapping	success	11/4/2025, 4:20:51 PM	0.13s

Analysis Results

Ad Format: banner

Brands: MassMutual

Size:

300x250

Data Transferred:

1224.77 KB

Render Time:

7.71 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Insurance (1340)
Financial Investment and Management Applications (1352)

Domain Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Insurance (1340)
Life Insurance (1343)
Retirement Planning (1350)
Financial Investment and Management Applications (1352)

Total Ad Size:

1224.81 KB

Requests Made:

URL	Size (KB)
https://cdn.doubleverify.com/dvbm.js	523.96
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914	222.95
https://ad.doubleclick.net/ddm/adj/N1652709.3027484BASISDSP/B32907808.424421298;dc_ver=106.314;sz=300x250;u_sd=1;gdpr=0;nel=1;dc_adk=1703021608;ord=s905er;click1=https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F1253eb05b1e1d1c0%2F5e280b127662b22e%2F6900e25500000b1506c20086%2F0%3Fr%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=1vAxkGy6jL;gcsr=m;stc=1;chaa=1;sttr=77;prcl=s	84.76
https://tagan.adlightning.com/iponweb/blocking_script.js	76.08
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://tagan.adlightning.com/iponweb/blacklist_script.js	56.69
https://ep1.adtrafficquality.google/bg/9QfUaEVhl411vMX3VzLK1LlKytb3gkVkcXlQG2XWrlU.js	52.10
https://s0.2mdn.net/simgad/1609707627415052527	45.38
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74
https://www.googletagservices.com/dcm/dcmads.js	16.68

Advertiser Domain

Ad Preview

Raw Ad Markup

<script src="https://tagan.adlightning.com/iponweb/blacklist_script.js" type="text/javascript"></script>
<script src="https://tagan.adlightning.com/iponweb/blocking_script.js" type="text/javascript"></script>
<script type="text/javascript">
    function createTagDetails(){
        var tagDetails = {};
        tagDetails.w = '300';
        tagDetails.h = '250';
        tagDetails.adServerDetails = {advertiserId: 'kargo', campaignId: '465', creativeId: '465_8236685', lineitemId: '0', adServer: 'dfp'};
        tagDetails.au = '0';
        tagDetails.markupInDom = true;
        tagDetails.utilizeParentInfo = true;
        var timeBase36 = Date.now().toString(36);
        var random = Math.random().toString(36).substr(2).split('')
                    .map(function (c) {
                    return (Math.random() < 0.5 ? c.toUpperCase() : c); }) .join('');
        tagDetails.currentTagId="adltag_" + timeBase36 + "_" + random;
        return tagDetails;
    }
    var random = "" + Math.round(Math.random() * 1e8);
    var clientId = "iponweb";
    var site_id = random + "_" + clientId;
    window[site_id]={};
    window[site_id].tagDetails=createTagDetails();

    !function(){"use strict";"blocker"in window||(window.blocker=function(e,n,o,i,t){if((t=t||{}).bw){if(Math.random()<.1){var r="undefined"!=typeof btoa?btoa:String,a="https://"+clientId+"-tagan.adlightning.com",d={siteId:clientId,url:window.top.location.href,tagDetails:window[e],errorData:null,errorMethod:"missing_blocker"},c=encodeURIComponent(JSON.stringify(d)).replace(/%([0-9A-F]{2})/g,function(e,n){return String.fromCharCode("0x"+n)});!function(e){var n=window.Request,o=n&&n.prototype||{};if(navigator&&navigator.sendBeacon)navigator.sendBeacon(e);else if(window.fetch){var i={method:"GET"};"keepalive"in o&&(i.keepalive=!0),window.fetch(e,i)}else{var t=new Image(1,1);"loading"in t&&(t.loading="eager"),t.src=e}}(a+"/error?d="+encodeURIComponent(r(c)))}document.write(n)}})}();

    blocker(site_id, "<!--ADL_WRAPPED-->", false, window, {fr: true});
</script>
<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta http-equiv="Expires" content="Tue, 01 Jan 2000 12:12:12 GMT"><meta http-equiv="Pragma" content="no-cache"></head><body> <img src="https://wins-eu.sitescout.com/kargo/px/aid:6900e25500000b1506c20086;cid:3095052;arid:114819;c:NA;bexp:1800;uih:17685e10;vtc:1" width="1" height="1" style="position: absolute; left: -150px;" attributionsrc /><div id="ss-6900e25500000b1506c20086"><ins class='dcmads' style='display:inline-block;width:300px;height:250px'
    data-dcm-placement='N1652709.3027484BASISDSP/B32907808.424421298'
    data-dcm-rendering-mode='script'
    data-dcm-https-only
    data-dcm-api-frameworks='[APIFRAMEWORKS]'
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=0'
    data-dcm-gdpr-consent='gdpr_consent='
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
    data-dcm-ltd='false'
    data-dcm-resettable-device-id=''
    data-dcm-app-id=''
    data-dcm-click-tracker='https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F1253eb05b1e1d1c0%2F5e280b127662b22e%2F6900e25500000b1506c20086%2F0%3Fr%3D'
    data-dcm-landing-page-escapes='1'>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins></div><script src="https://cdn.doubleverify.com/dvtp_src.js#ctx=29497119&cmp=DV1018025&sid=basis&plc=Basis_IM_Disp&advid=3891363&adsrv=156&btreg=&btadsrv=&tagtype=&dvtagver=6.1.src&ppid=109&auevent=6900e25500000b1506c20086&auip=75.103.0.98&aucmp=3095052&audeal=&auadid=8236685&autt=1&aubndl=&auadv=114819&c1=120738&c2=aa4231f3-691a-4866-a515-81d7aca88bfd+-+Massachusetts+Mutual+Life+Insurance&c3=748336&c4=MMSD+2025_EvergreenUpperFunnel_DisplayONLY&c5=MMSD+2025_Display_Adstra+Financial+Professionals_Conversions_CPA&c6=134&RTSURL=https%3A%2F%2Fviewability-events-z1n.sitescout.com%2Fviewability%2Faid%3A6900e25500000b1506c20086%3Bcid%3A3095052%3Biid%3A3%3Bts%3A1761665621231&turl=https%3A%2F%2Fwww.sportingnews.com%2Fus%2Fmlb%2Fnews%2Fsteve-bartman-incident-cubs-foul-ball%2Fd31f4a61f21aeff64a3504d4" type="text/javascript"></script><img src="https://pixel-sync.sitescout.com/dmp/pixelSync?nid=130&wb=1&hdid=1" width="1" height="1" style="position: absolute; left: -150px;" /><script type="text/javascript" data-aid="ss-6900e25500000b1506c20086" data-adid="8236685" data-ac="true" data-daa="false" data-w="300" data-h="250" data-pp="https://privacy.basis.com/" src="https://cdn01.basis.net/assets/centro/ssac.js"></script></body></html><img src="https://gce-nl-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=465&amp;imp=1" alt=" " style="display:none"/><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=33677394&cmp=DV1471444&ppid=351&sid=bidswitch&plc=BSW-IQMF-DISPJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&auprice=0.55&auxch=kargo&pltfrm=kargo_8602&aufilter1=BSW&aufilter2=IQMF&auip=75.103.0.98&DVPX_PP_AUCTION_UA=Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Safari/537.36&aubndl=null&turl=sportingnews.com&c1=USD&c2=465&c3=kargo&c4=465&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_126}&auevent=1fbddac0_ffc30790-b0d5-4e4a-b2d0-e3c545cca05f" type="text/javascript"></script>