Creative Details

Quality Score: 9/10

The advertisement addresses individuals diagnosed with early-stage non-small cell lung cancer (NSCLC) and presents surgery as a potential treatment option.

Creative Information

CID:8fcc22e2-7708-489f-b8d6-c176f0be63e2
CRID:2_206_449841
Domain:keytruda.com
Seat:BSW
Size:300x250
Bid:$0.76
Timestamp:11/4/2025, 4:11:33 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/20/2025, 4:53:33 PM6.84s
    adomain_analysissuccess11/20/2025, 4:53:18 PM4.37s
    adomain_capturesuccess11/20/2025, 4:53:13 PM0.20s
    ad_rendersuccess11/20/2025, 4:53:26 PM16.88s
    brand_mappingsuccess11/20/2025, 4:32:45 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Keytruda

    Size:300x250
    Data Transferred:1365.29 KB
    Render Time:7.94 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Total Ad Size:1384.46 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js529.21
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js222.95
    https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js116.69
    https://ad.doubleclick.net/ddm/adj/N464015.3848558MATTERKIND/B32794367.409136625;dc_ver=106.314;sz=300x250;u_sd=1;gdpr_consent=AUDIT;nel=1;kw=359e0a65-c028-11f0-b6eb-42010ab20227;dc_adk=2027040027;ord=lqd8rr;click=https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D449841%3BsId%3D719329%3BlId%3D91427%3BcId%3D17823%3BadExchange%3DBidSwitch%3Baction%3Dclick%3BadId%3D359e0a65-c028-11f0-b6eb-42010ab20227%3BadThdId%3D1ed5d5c8d8bc13c389c65c63e02f73eb%3BengineId%3D4901444860556412269%3BdIp%3DNzEuNjIuMTU3Ljkz%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D126352%3BinventoryId%3D268127%3BrtdmIndicator%3D1%3Btimestamp%3D1762993937%3Blat%3DMzcuMjM%3Blong%3DLTgwLjQx%3Bdma%3DNTcz%3BstateCode%3D%3Bzip%3DMjQwNjA%3Bbsc%3DAUDIT%3Bredir%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=_Hml!A1jYD;gcsr=m;stc=1;chaa=1;sttr=61;prcl=s102.62
    https://s0.2mdn.net/sadbundle/2548598585694397856/US-LAM-03748_300x250/assets/images/im-1.png89.91
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://s0.2mdn.net/sadbundle/2548598585694397856/US-LAM-03748_300x250/assets/libs/gsap3.8.0.js62.04
    https://ep1.adtrafficquality.google/bg/bS1U_PCrEOolGW-TU0TasT1Hea4hrjb8K-2x3IsDApo.js53.28
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=17823&c=adtheorent01cont449841&w=300&h=250&js=pmw0&plc=tr&uid=1ed5d5c8d8bc13c389c65c63e02f73eb20.43

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <ins class='dcmads' style='display:inline-block;width:300px;height:250px'    data-dcm-placement='N464015.3848558MATTERKIND/B32794367.409136625'    data-dcm-rendering-mode='script'    data-dcm-https-only    data-dcm-keywords='359e0a65-c028-11f0-b6eb-42010ab20227'    data-dcm-click-tracker='https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D449841%3BsId%3D719329%3BlId%3D91427%3BcId%3D17823%3BadExchange%3DBidSwitch%3Baction%3Dclick%3BadId%3D359e0a65-c028-11f0-b6eb-42010ab20227%3BadThdId%3D1ed5d5c8d8bc13c389c65c63e02f73eb%3BengineId%3D4901444860556412269%3BdIp%3DNzEuNjIuMTU3Ljkz%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D126352%3BinventoryId%3D268127%3BrtdmIndicator%3D1%3Btimestamp%3D1762993937%3Blat%3DMzcuMjM%3Blong%3DLTgwLjQx%3Bdma%3DNTcz%3BstateCode%3D%3Bzip%3DMjQwNjA%3Bbsc%3D${CLICK_URL_ENC}%3Bredir%3D'        data-dcm-resettable-device-id=''    data-dcm-api-frameworks='[APIFRAMEWORKS]'    data-dcm-omid-partner='[OMIDPARTNER]'    data-dcm-gdpr-applies='gdpr=${GDPR}'    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'    data-dcm-ltd='false'    data-dcm-app-id=''>  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script></ins><img src='https://rtb.adentifi.com/Imps?impId=1;adId=359e0a65-c028-11f0-b6eb-42010ab20227;lId=91427;sId=719329;cId=17823;crId=449841;adThdId=1ed5d5c8d8bc13c389c65c63e02f73eb;adExchange=BidSwitch;engineId=4901444860556412269;dealId=0;geoId=126352;inventoryId=268127;rtdmIndicator=1;timestamp=1762993937;property=newsweek.com;dIp=NzEuNjIuMTU3Ljkz;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=257931226;cuid=cuid_2e083e00-4342-11f0-a763-121a3bdf91f3' style='display:none; width:0px; height:0px;' /><script src="https://tags.bkrtx.com/js/bk-coretag.js"></script><script>bk_addPageCtx("id","cuid_2e083e00-4342-11f0-a763-121a3bdf91f3");bk_allow_multiple_calls = true;bk_use_multiple_iframes = true;bk_send_statid_payload = true;bk_use_image = true;bk_callback = true;bk_doJSTag(18840, 4);</script><img src='https://sb.scorecardresearch.com/p?c1=9&c2=16077523&c3=2&cs_xi=cuid_2e083e00-4342-11f0-a763-121a3bdf91f3&rn=359e0a65-c028-11f0-b6eb-42010ab20227' height='0' width='0' /><span id="te-clearads-js-adtheorent01cont449841"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=17823&c=adtheorent01cont449841&w=300&h=250&js=pmw0&plc=tr&uid=1ed5d5c8d8bc13c389c65c63e02f73eb"></script></span><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=206&amp;imp=1" alt=" " style="display:none"/>

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3