Creative Details

Quality Score: 5/10

The advertisement promotes Eversource's energy improvement services, emphasizing low-risk and high-reward benefits to enhance financial performance.

Creative Information

CID:f076aeff-6167-4a36-8172-02f25e53b0a7
CRID:29_668951873
Domain:eversource-ma.com
Seat:Xandr
Size:160x600
Bid:$0.61
Timestamp:11/4/2025, 4:09:20 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/4/2025, 5:02:16 PM5.84s
    adomain_analysissuccess11/4/2025, 7:21:50 PM2.92s
    adomain_capturesuccess11/4/2025, 7:21:47 PM0.14s
    ad_rendersuccess11/4/2025, 5:02:10 PM23.18s
    brand_mappingsuccess11/4/2025, 4:09:20 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Eversource

    Quality:Adomain not match landing page domain
    Size:160x600
    Data Transferred:679.73 KB
    Render Time:7.72 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Energy Services (1031)
    • Green Energy (1032)
    Domain Inferred IAB Categories:
    • Arts & Entertainment (IAB1)
    Landing Page:
    Total Ad Size:679.77 KB
    Requests Made:
    URLSize (KB)
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914222.95
    https://adsdkprod.azureedge.net/viewability/versions/v5.8.21/banner.js152.80
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    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/9QfUaEVhl411vMX3VzLK1LlKytb3gkVkcXlQG2XWrlU.js52.10
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://s0.2mdn.net/simgad/1181825969119861476623.91
    https://www.googletagservices.com/dcm/dcmads.js16.68
    https://nym2-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.britannica.com%2Fplace%2FSomalia&e=wqT_3QKkHPBMJA4AAAMA1gAFAQiDwoPIBhD82qnrtO3H3gUYkLTP3_C20-M8KjYJ6Mb0hCUe5j8Rh3DMsieh4z8ZAAAA4HoUGUAhh3DMsieh4z8p58YJJAAxARu4o3DtPzCR6YoKOO0_QLsGSAJQwcr9vgJYtp9-YABo3_loeK_8BYABAYoBA1VTRJIFBvA-mAGgAaAB2ASoAQGwAQC4AQLAAQXIAQLQAQnYAQDgAQDwAQCKAmp1ZignYScsIDEyOTU4MjYsIDApO3VmKCdpARQYMTYzMjk4NxUVLGcnLCAzMDI1OTc2MRUVAHMBFRwzNDEyMDczNBUWMHInLCA2Njg5NTE4NzMFFvR1AZICvQ8ha1pDNlpRanQ0NDhmRU1IS19iNENHQUFndHA5LU1BQTRBRUFBU0xzR1VKSHBpZ3BZQUdCSWFBQndBSGdBZ0FFQWlBRUFrQUVCbUFFQm9BRUJxQUVCc0FFQXVRRkphdE10SVI3bVA4RUJTV3JUTFNFZTVqX0pBUUFBQUFBQUFQQV8yUUVBQUFBQUFBRHdQLUFCMjRMR0JmVUJBQUJRUUpnQ0FLQUNBYlVDQUFBQUFMMENBQUFBQU1BQ0FNZ0NBTkFDQU5nQ0FPQUNBT2dDQVBnQ0FJQURBWmdEQWFJRERnakh6LUpQRUFJWUFpMEFBSUFfb2dNT0NNZlA0azhRQ0JnQ0xRQUFnRC1pQXc0SXg4X2lUeEFMR0FJdEFBQ0FQN29EQ1U1WlRUSTZOakl3T2VBRHhrcUFCTmVfMlJHSUJQLV8yUkdRQkFDWUJBR3FCTDBIQ1BfX19fX19fX19fX3dFUV9fX19fX19fX19fX0FSal9fDQwUX184QklQFQ0QX193RW8dDgxfQVREHQ8IOEJPMiwABEZBHR0MX0FVah0PCDhCVTYsAABZHR0IX0FXNlgAAGE2LAAAdzIsABRYZ0JnQUgdEwg4Qmk6EAAAazoQAABtOhAAAG86EAAAcToQAABzOhAAAHU6EAAAdzoQAAB5OhAAADA6EAAAMjoQAAA0OhAAIDZBSFhzS3dLODoYAAAtOhAACGdBTDr4ADYQAABrOhAAAG06EAAAbzoQABBxQUlBczoUAAB1OhAAAHc6EAAAeToQAAAwOhAAADI6EAAANDoQAAA2OhAAADg6EAAALToQAARnQS4NAiHsNhAAAGs6EAAAbToQAABvOhAAAHE6EAAAczoQAAB1OhAAAHc6EAAAeToQAAAwOhAAADI6EAAANDoQAAA2OhAAADg6EAAALToQAAhnQVQ69AE2EAAAazoQAABtOhAAAG86EAAAcToQAABzOhAAAHU6EAAAdzoQAAB5OhAAADA6EAAAMjoQAAA0OhAAADY6EAAAODoQAAAtOhAACGdBWDoAATYQAABrOhAAAG06EABIc2dRS0NLZmwxUk1Rd0llQURzRbHdoeAESkIBBw0BFDJBUUE4UdEJUEFBQUlnRndUQ1lCWjZPcVo4QnFRVQEWATgQd1A3RUYBCgkBCERCQhU3CHBBeQUoHENBeFRqTFA5MigAAFoVKPBlUEFfNEFYLW13VHFCU1lJQkJJaUFBQUVYcXM2dW5UQXVmYlktV3kyY3FLcFg2THJBRWlZT1NiZkhDSlV3Y0hvZ19BRnNmUzJEdmdGMG90UGdnWURWVk5FaUFZQWtBWUJtQVlBb1FZCZ80QUFLUUtnR0JMSUdKQWsRFAhBQUI9CwRCaxkYAEMdGGhMZ0dDdmdIb2RVSS1BZlo0QWo0QjlfNkNJRUkRMVhDa0NJQ0FHUUNBQS6aApkBITN4RlVFdzrBByhMYWZmaUFBS0FBeBk5HEE2Q1U1WlRUzc0QVURHU2sRiQxEd1AxHYkARhEYDEFBQUcdGABHHRgASB0YEEhnQWlRERDwW0R3UHcuLtgCnKcD4AKO2z7qAihodHRwczovL3d3dy5icml0YW5uaWNhLmNvbS9wbGFjZS9Tb21hbGlh8gIRCgZBRFZfSUQSBzEyOTU4MjbyAhIKBkNQR19JRBIIHu0ILPICEgoFQ1BfSUQSCSLsCDzyAg0KCEFEVl9GUkVREgEwBRAcUkVNX1VTRVIFEAAMCSAYQ09ERRIA8gEPCENQRxUPEAsKB0NQFQ4QEQoFSU8BYQQIMRp3CQDyASIESU8VIjgTCg9DVVNUT01fTU9ERUwBLBQA8gIaChYyFgAcTEVBRl9OQU0FcggeCho2HQAIQVNUAT4QSUZJRUQBPhwVCghTUExJVAFNGdrwhoADAIgDAZADAJgDFKADAaoDAkgAwAPYBMgDANgDo_Qj4AMA6AMA-AMDgAQAkgQJL29wZW5ydGIymAQAogQPMTMxLjIzOS4xMTUuMjUwqATM3gSyBA4IABAAGAAgADAAOABCALgEAMAEAMgEANIEDTgyNyNOWU0yOjYyMDnaBAIIAeAEAPAEwQ7jCiCIBQGYBQCgBf8RAbgBqgUkZWVhNjRlMTMtYzEyNS00MWM5LWFmNmQtNDM3NTg4OTllNjk1wAUAyQUAAAECFPA_0gUJCQEKAQFw2AUB4AUB8AXZy1T6BQQIABAAkAYAmAYAuAYAwQYBITAAAPA_0Ab_AdoGFgoQCREZAaAQABgA4AYB8gYCCACABwGIBwCgBwG6BwgqBDFZTllAAcgHr_wF0gcPCREzATEQIADaBwYBavQDAhgA4AcA6gcCCADwB9ewrAqKCMQDCr8DAAABmitu87gFvR9rTWptfDXu-WKdGX9Q91tLuB8wBK6LzQ8XzEzo_u_dZ8JwHQgKM7zQ0p5Klc4HRYnqYLGKEwTfV0YRGeRcGmWi1C9GupZemicWegs5ud_j7CbUacRBLflf1i7Vr2nwoqZUqLtc1KPHcRhkMBNIPSkLmRSICjLHlcyT9PS0hms5MwJ-Hkq7LDR-Mp1ea9jZ7A62MZbvxr-zyRl2sQqM5-qmnJ2-2RNy-nDuaGpWWst49Ihs3p8J5HJbdMzJrx3c8bvgHW--m4cWeuYFJ39qqWQUK0vpsVi1AmGzMi-n4AW-PkeOF8h8Fiv06w5ALw14ggYp4PHXvxL73FCUR_ooj0sF884E_D83ZQz7kiXnjCxcH8dPabX58UeagEZL73Pl6gOCt29JtuyYia1nIcne98LrwSEvsxq30wQJQxeQ8hy4JMK-nAxcbfGjS5kxN__z3_wUKWiWzEeQcVytFcMTjNoQCY08P7Lgqbrsr1l4kSiHi-NyKc9fD2RNpC61XGl0Hg1vshQLwAI81_KPEjKrx4wgQuYDFc--iQF3-HnGLf6XOWeaIhHy5sV5rMcs8zl4I1DuEpvjEAGVCAAAgD-YCAHACJynA9IIDgiBgoSIkKDAgAEQABgA2ggECAAgAOAIAOgIAA..&s=c43852b5da3c43c16b31e191f30e8fdeec00a8b0&pp=0.61342215.42
    https://pagead2.googlesyndication.com/pagead/js/r20251103/r20110914/elements/html/omrhp.js11.63

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    Creatives

    Creative Screenshot 1Creative Screenshot 2