Creative Details

Quality Score: 10/10

The advertisement promotes NIPSCO's initiative to improve workflow through more efficient 811 locate requests, encouraging collaboration for better outcomes.

Creative Information

CID:dd98d737-9fa8-4a6a-87a2-d8b685a884b1
CRID:25_msy5j51o
Domain:nipsco.com
Seat:TTD
Size:320x50
Bid:$0.53
Timestamp:11/4/2025, 4:06:41 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/4/2025, 4:51:45 PM9.29s
    adomain_analysissuccess11/4/2025, 6:56:26 PM4.39s
    adomain_capturesuccess11/4/2025, 6:56:21 PM0.15s
    ad_rendersuccess11/4/2025, 4:51:36 PM21.97s
    brand_mappingsuccess11/4/2025, 4:06:41 PM0.14s

    Analysis Results

    Ad Format: banner

    Brands: NIPSCO

    Size:320x50
    Data Transferred:47.28 KB
    Render Time:6.57 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    Creative Inferred IAB Ad Products:
    • Business Services (1012)
    • Energy Services (1031)
    • Utilities Apps (1438)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    • Green Energy (1032)
    • Gas and Electric Services (1403)
    Landing Page:
    https://www.nipsco.com/safety/directional-drilling...
    Domain:www.nipsco.com
    Brand:
    NIPSCO
    Total Ad Size:66.37 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/mgefupq/z5jh5xq/msy5j51o_320x50.jpg?cb=55463425.39
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=38jk61m_l51crnp_msy5j51o&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=ec1177b3-5ccf-498f-929b-a3afd1e015bf&crid=msy5j51o&wp=0.53420794&aid=8bba40d8-8878-4f7d-97a1-fe8d7c9f0ae7&wpc=USD&sfe=1b3860af&puid=a3b367ee-35f2-c61f-9b8e-bd95878e9902&bdc=131&tdid=047532de-cbcb-4467-ace9-d0dd03c243ef&uidd=ernxb4Yp7JRcV9-tf82eXx0hIjN0nbTYOXrlKxQ3rt2KTYKb&pid=mgefupq&ag=l51crnp&adv=z5jh5xq&sig=1FKqxJA02FCxSokCqiQR9OanGURMNclpoSajoFasrwoU.&bp=1.0297512730181&cf=9441947&fq=0&td_s=www.yahoo.com&rcats=y29&mste=www.yahoo.com&mfld=2&mssi=&mfsi=&uhow=58&agsa=&rgz=63468&svbttd=1&dt=Mobile&osf=Android&os=Android100&br=Chrome&rlangs=en&mlang=&svpid=8727&did=&rcxt=MobileOptimizedWeb&lat=39.698200&lon=-92.028000&tmpc=8.240000000000009&daid=&vp=0&osi=&osv=&bffi=41&mk=Android&mdl=Generic%20Android%20Mobile&testid=iavc1%20&npt=2&cc=1~KLUv_WNa1XJFYwClCQBzEUTeQB5vAM8buOsZsOsZsP4K3LFoCCBiCeR5AnmwkNrDZWdnqw9Zpw4C5Fj13C2kDf4ECXxhrWAhYGWtYCEAxQ9AxRywMwfYMQdYmQOg_IRil5S4vwF0rtDEG9c3YIgfkIMtJQAvhVhPQBtWABQfABIbIC_ANc-f9QtfgCGiBAhbLXU4ucAtTX4Lkt-6-4V4bO0btqC0W0nYrSC9rRw9LVSsFiifFqYHWpAEBNFCJCCIVp6WGd1-UlP4tHZ4731WGp9l9VlQBAhZS3m4uEAsRR4LCouVxLt5tIA5esIs9_9UsT5IrO_OZ8b_vON7bDnU-K2E2s80d8h1gRUkBwGkQGSySKErUAKJDECcCsCdwTIABwn8nkwwGWvDf9IMJQLJR1CwNqxJAuXLVQs2RS4nlgbcAg..&dur=1~KLUv_SMFoCgk0BUDAJNFEhFEEEEEPhFcQIUlko7B_JORklMGvalJAJOc8RbA0W5eLfqJ5cVzx0_hrx2Gvl8Ka64V4iq17fmzWlCQYYMTz3JTSsqJ2p9pNwEG_MSLgLcrddT8x3pVKirQ5g8cNpgD&durs=u1yCWt&crrelr=&fpa=519&pcm=3&vc=12&said=444d4436-1d27-49b8-a39d-61b87bd411f2&ict=WiFi&auct=1&us_privacy=1YNN&im=1&mc=168856ba-a355-47ff-86ff-5dc917012b4d&idl=XY3007BGSDaq9kouBR2tQ7gTLt--TZmbUepW_pDA3nQT7Lc_I&ev=aiDM4OCKbhhtyHwtRlx41ciZy98YnNTy1LLyJ0Scpvg.&rsv=0.707588612796716&abr=8b9fe3e0-181d-44a8-b519-b1af5d191863&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=38jk61m_l51crnp_msy5j51o&w=320&h=50&c=675e0.04

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