Creative Details

Quality Score: 9/10

The advertisement promotes Anthem's Sydney Health app, emphasizing personalized health coverage and support through live chat.

Creative Information

CID:cad6d3d8-08c2-415b-861e-fd83cc22f078
CRID:25_ejwucnmz
Domain:anthem.com
Seat:TTD
Size:970x250
Bid:$0.89
Timestamp:11/4/2025, 4:02:04 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/4/2025, 4:28:06 PM5.68s
    adomain_analysissuccess11/4/2025, 4:27:54 PM3.62s
    adomain_capturesuccess11/4/2025, 4:27:50 PM0.22s
    ad_rendersuccess11/4/2025, 4:28:00 PM10.06s
    brand_mappingsuccess11/4/2025, 4:02:05 PM0.13s

    Analysis Results

    Ad Format: banner

    Brands: Anthem

    Size:970x250
    Data Transferred:1610.66 KB
    Render Time:8.95 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Insurance (1340)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Insurance (1340)
    • Medical Insurance (1344)
    • Health and Medical Services (1378)
    Total Ad Size:1610.91 KB
    Requests Made:
    URLSize (KB)
    https://fw.adsafeprotected.com/rjss/st/2301353/86649515/skeleton.js?ias_dspID=9&ias_campId=jy6d5ob&ias_pubId=113&ias_chanId=kargo&ias_placementId=kdnemr1&bidurl=bleacherreport.com%252farticles%252f25266021-br-experts-week-9-nfl-power-rankings&ias_dealId=993-79-all-1&ias_xappb=bleacherreport.com&adsafe_par&ias_impId=v4~~1c0c5f2c-186a-44cc-ba80-ae56e1bea179328.26
    https://static.adsafeprotected.com/main.19.8.619.js269.79
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914222.95
    https://s0.2mdn.net/simgad/16976517659216832928184.70
    https://static.adsafeprotected.com/sca.17.6.4.js182.86
    https://ad.doubleclick.net/ddm/adj/N1759447.284566THETRADEDESK/B33382856.418742825;dc_ver=106.314;dc_eid=40004001;sz=970x250;u_sd=1;nel=1;dsp_bidurl_0_=bleacherreport.com%252farticles%252f25266021-br-experts-week-9-nfl-power-rankings;dsp_campaignid_0_=jy6d5ob;dsp_chanid_0_=kargo;dsp_dealid_0_=993-79-all-1;dsp_id_0_=9;dsp_impid_0_=v4~~1c0c5f2c-186a-44cc-ba80-ae56e1bea179;dsp_placementid_0_=kdnemr1;dsp_publisherid_0_=113;dsp_xappb_0_=bleacherreport.com;dc_adk=2027040029;ord=4cw0ge;click=https%3A%2F%2Finsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3D1c0c5f2c-186a-44cc-ba80-ae56e1bea179%26ag%3Dkdnemr1%26sfe%3D1b386014%26sig%3DuIAYXDvxqgh8kjv1fR0I6JTSRYj4phxQ4qDIaplF__M.%26crid%3Dejwucnmz%26cf%3D8670471%26fq%3D0%26t%3D1%26td_s%3Dbleacherreport.com%26rcats%3Dtmc%26mste%3D%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D56%26agsa%3D%26wp%3D0.8917009%26rgz%3D85018%26dt%3DPC%26osf%3DOSX%26os%3DOSX1015%26br%3DChrome%26svpid%3D113%26rlangs%3Den%2Cos%26mlang%3Den%26did%3D993-79-all-1%26rcxt%3DOther%26tmpc%3D19.150000000000034%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D%26cc%3D1~KLUv_WNa1XJFUwB9CQDzEUXeQB5vAI81cNczYNczYGUL4P0K3LFoCCBiCeR5AnkqWaChqoxDmaURIjgBHnRmBEEAgahQkMAX1ooUAlbWihQCUPwAVF4DduYAO-YAK4oBUFi3N2BIOyCHF4BnBtYT0MYLgOIDQGID5AW4dnkt8RJdG-R0-y1fTm8xAgGGfKHQ_Vua_BYkduvuU0q1tUe3oPytJOxWkN5WDlYLFasF6iPSQvQRaeVN8RJdbcsbGmZDldVcbIDWjtaaJytIayULFqrWmgcL1Rc-cD-WIo8FpYeV5AOhsMAcPWGW-3-qWB8k1nf3GnVcKQEuL0KbeFFXMvCZYX-eZ-vi-dhy4MLACpK7EicSizE52hQQ6yNka7C1tgHLABwG_AQ6PppHSPBf1TK-JIgqgzJIThloJgY.%26dur%3D1~KLUv_WMFoCgkuABlBABTRhgRRBBBBD6qCyzBQU1PVLa4tnDRccWYmPbQf8oRaupaeIKEoiuLDqy2IBecnigvOshLBrGHSJgNScdg_slIySmD3tQkgEnOeAvgaDfvEoHU8cGb4R4iYTYjo1wUVZEyDQMtDPzsLSXWiJm6o6dQi8N3VwfnfLKuIBC30sA9G60_ChADMgydGiSzUQ..%26durs%3DaYcYzK%26bdc%3D137%26idl%3DXY3007s_XQaXxLCV-B5rERk1UQISdtUDvfYbqqskEVTkTFvtQ%26mk%3DApple%26testid%3Diavc1%2520%26fpa%3D597%26pcm%3D3%26ict%3DWiFi%26said%3D2c3b692c-75b4-4c72-9235-a827724b63b9%26auct%3D1%26tail%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=SMezaFhM!l;stc=1;chaa=1;sttr=79;prcl=s89.03
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://pixel.adsafeprotected.com/rjss/st/2064289/79600518/skeleton.js?ias_advertiserId=3lfaxs8&ias_campId=jy6d5ob&ias_placementId=kdnemr1&ias_creativeId=ejwucnmz&ias_chanId=kargo&ias_pubId=113&bidurl=bleacherreport.com%2farticles%2f25266021-br-experts-week-9-nfl-power-rankings&ias_impId=1c0c5f2c-186a-44cc-ba80-ae56e1bea179&ias_dealId=yn5rwxe&ias_xappb=bleacherreport.com&ias_dspID=9&adsafe_par63.53
    https://ep1.adtrafficquality.google/bg/o8qSqbgXbUyLo_VmtgPLKSrrU1j3v_WfJclX0NejYG8.js52.06
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <img src="https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=1c0c5f2c-186a-44cc-ba80-ae56e1bea179&crid=ejwucnmz&wp=0.8917009&aid=0142c944-96d3-4b3b-bab6-29ee46c5bb46&wpc=USD&sfe=1b386014&puid=69dc2658-3ba4-323b-d8fa-ce4a0cf29259&bdc=137&tdid=29e4212f-210f-4edb-a44e-da98627a6234&pid=uh7fsz2&ag=kdnemr1&adv=3lfaxs8&sig=1KyzJyI_BAwBhEhSolR3TINsDG4KqZ3hrchCYjpnSs2M.&bp=1.492784&cf=8670471&fq=0&td_s=bleacherreport.com&rcats=tmc&mste=&mfld=2&mssi=&mfsi=&uhow=56&agsa=&rgz=85018&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Chrome&rlangs=en,os&mlang=en&svpid=113&did=993-79-all-1&rcxt=Other&lat=33.491700&lon=-111.983700&tmpc=19.150000000000034&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&testid=iavc1%20&cc=1~KLUv_WNa1XJFUwB9CQDzEUXeQB5vAI81cNczYNczYGUL4P0K3LFoCCBiCeR5AnkqWaChqoxDmaURIjgBHnRmBEEAgahQkMAX1ooUAlbWihQCUPwAVF4DduYAO-YAK4oBUFi3N2BIOyCHF4BnBtYT0MYLgOIDQGID5AW4dnkt8RJdG-R0-y1fTm8xAgGGfKHQ_Vua_BYkduvuU0q1tUe3oPytJOxWkN5WDlYLFasF6iPSQvQRaeVN8RJdbcsbGmZDldVcbIDWjtaaJytIayULFqrWmgcL1Rc-cD-WIo8FpYeV5AOhsMAcPWGW-3-qWB8k1nf3GnVcKQEuL0KbeFFXMvCZYX-eZ-vi-dhy4MLACpK7EicSizE52hQQ6yNka7C1tgHLABwG_AQ6PppHSPBf1TK-JIgqgzJIThloJgY.&dur=1~KLUv_WMFoCgkuABlBABTRhgRRBBBBD6qCyzBQU1PVLa4tnDRccWYmPbQf8oRaupaeIKEoiuLDqy2IBecnigvOshLBrGHSJgNScdg_slIySmD3tQkgEnOeAvgaDfvEoHU8cGb4R4iYTYjo1wUVZEyDQMtDPzsLSXWiJm6o6dQi8N3VwfnfLKuIBC30sA9G60_ChADMgydGiSzUQ..&durs=aYcYzK&crrelr=&fpa=597&pcm=3&vc=5&said=2c3b692c-75b4-4c72-9235-a827724b63b9&ict=WiFi&auct=1&im=1&mc=e3a0668e-1824-47ff-86ff-1ac77642861c&idl=XY3007s_XQaXxLCV-B5rERk1UQISdtUDvfYbqqskEVTkTFvtQ&ev=6wnSYs7cTz9MG1HQbwLWq1qD4bUx3ZUYFRmEUJ1rR18.&abr=7b2e5959-0b34-4a5c-b47f-70363875816f&tail=1" width="1" height="1" style="display: none;"/><img src="https://wellpoint.demdex.net/event?d_event=imp&d_src=1148473&d_campaign=jy6d5ob&d_placement=kdnemr1&d_rtbd=&d_creative=ejwucnmz&d_size=970x250&d_site=bleacherreport.com&d_page=bleacherreport.com%2farticles%2f25266021-br-experts-week-9-nfl-power-rankings&d_exchange=kargo&d_adgroup=integral-950&d_fieldgroup=113&d_nsid=1c0c5f2c-186a-44cc-ba80-ae56e1bea179&d_dspid=29e4212f-210f-4edb-a44e-da98627a6234&d_dst=1761665044&d_ver=0&d_location_id=Other&d_rd=%%TTD_DEVICETYPE%&d_rs=3&d_cts=993-79-all-1&d_cid_ic=29e4212f-210f-4edb-a44e-da98627a6234&d_sid=uh7fsz2" width="1" height="1" style="display: none;"/><ins class='dcmads' style='display:inline-block;width:970px;height:250px'
        data-dcm-placement='N1759447.284566THETRADEDESK/B33382856.418742825'
        data-dcm-rendering-mode='script'
        data-dcm-https-only
        data-dcm-api-frameworks='[APIFRAMEWORKS]'
        data-dcm-omid-partner='[OMIDPARTNER]'
        data-dcm-ltd='false'
        data-dcm-resettable-device-id=''
        data-dcm-app-id=''
        data-dcm-param-dsp_id_0_='9'
        data-dcm-param-dsp_campaignid_0_='jy6d5ob'
        data-dcm-param-dsp_publisherid_0_='113'
        data-dcm-param-dsp_chanid_0_='kargo'
        data-dcm-param-dsp_placementid_0_='kdnemr1'
        data-dcm-param-dsp_bidurl_0_='bleacherreport.com%2farticles%2f25266021-br-experts-week-9-nfl-power-rankings'
        data-dcm-param-dsp_dealid_0_='993-79-all-1'
        data-dcm-param-dsp_xappb_0_='bleacherreport.com'
        data-dcm-param-dsp_impid_0_='v4~~1c0c5f2c-186a-44cc-ba80-ae56e1bea179' data-dcm-click-tracker='https://insight.adsrvr.org/track/clk?imp=1c0c5f2c-186a-44cc-ba80-ae56e1bea179&ag=kdnemr1&sfe=1b386014&sig=uIAYXDvxqgh8kjv1fR0I6JTSRYj4phxQ4qDIaplF__M.&crid=ejwucnmz&cf=8670471&fq=0&t=1&td_s=bleacherreport.com&rcats=tmc&mste=&mfld=2&mssi=&mfsi=&sv=kargo&uhow=56&agsa=&wp=0.8917009&rgz=85018&dt=PC&osf=OSX&os=OSX1015&br=Chrome&svpid=113&rlangs=en,os&mlang=en&did=993-79-all-1&rcxt=Other&tmpc=19.150000000000034&vrtd=&osi=&osv=&daid=&dnr=0&vpb=&crrelr=&npt=&cc=1~KLUv_WNa1XJFUwB9CQDzEUXeQB5vAI81cNczYNczYGUL4P0K3LFoCCBiCeR5AnkqWaChqoxDmaURIjgBHnRmBEEAgahQkMAX1ooUAlbWihQCUPwAVF4DduYAO-YAK4oBUFi3N2BIOyCHF4BnBtYT0MYLgOIDQGID5AW4dnkt8RJdG-R0-y1fTm8xAgGGfKHQ_Vua_BYkduvuU0q1tUe3oPytJOxWkN5WDlYLFasF6iPSQvQRaeVN8RJdbcsbGmZDldVcbIDWjtaaJytIayULFqrWmgcL1Rc-cD-WIo8FpYeV5AOhsMAcPWGW-3-qWB8k1nf3GnVcKQEuL0KbeFFXMvCZYX-eZ-vi-dhy4MLACpK7EicSizE52hQQ6yNka7C1tgHLABwG_AQ6PppHSPBf1TK-JIgqgzJIThloJgY.&dur=1~KLUv_WMFoCgkuABlBABTRhgRRBBBBD6qCyzBQU1PVLa4tnDRccWYmPbQf8oRaupaeIKEoiuLDqy2IBecnigvOshLBrGHSJgNScdg_slIySmD3tQkgEnOeAvgaDfvEoHU8cGb4R4iYTYjo1wUVZEyDQMtDPzsLSXWiJm6o6dQi8N3VwfnfLKuIBC30sA9G60_ChADMgydGiSzUQ..&durs=aYcYzK&bdc=137&idl=XY3007s_XQaXxLCV-B5rERk1UQISdtUDvfYbqqskEVTkTFvtQ&mk=Apple&testid=iavc1%20&fpa=597&pcm=3&ict=WiFi&said=2c3b692c-75b4-4c72-9235-a827724b63b9&auct=1&tail=1&r='>
      <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
    </ins><span id="te-clearads-js-tradedesk01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=jy6d5ob_kdnemr1_ejwucnmz&c=tradedesk01cont1&js=pmw0&w=970&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span><script src="https://api.b2c.com/api/init-8109ae7gya4udfbp89n0.js?DOMAIN=bleacherreport.com&TARGETING_GROUP_ID=kdnemr1&DSP_URL=bleacherreport.com%2farticles%2f25266021-br-experts-week-9-nfl-power-rankings&PUBLISHER_ID=113&DEAL_ID=993-79-all-1&USER=29e4212f-210f-4edb-a44e-da98627a6234&PARTNER=uh7fsz2&ADVERTISER=3lfaxs8&CAMPAIGN=jy6d5ob&CREATIVE=ejwucnmz&ADFORMAT=970x250&SUPPLY=kargo&BIDREQUEST=1c0c5f2c-186a-44cc-ba80-ae56e1bea179&ZIPCODE=85018&TRUSTEID=0&COUNTRY=United States&CITY=Phoenix&METRO=753&REGION=Arizona&UNIXTIME=1761665044&DEVICETYPE=PC&DEVICEID=&LATITUDE=33.4917&LONGITUDE=-111.9837" data-cfasync="false" async></script><noscript><img src="https://pixel.adsafeprotected.com/rfw/st/2064289/79600517/skeleton.gif?ias_advertiserId=3lfaxs8&ias_campId=jy6d5ob&ias_placementId=kdnemr1&ias_creativeId=ejwucnmz&ias_chanId=kargo&ias_pubId=113&bidurl=bleacherreport.com%2farticles%2f25266021-br-experts-week-9-nfl-power-rankings&ias_impId=1c0c5f2c-186a-44cc-ba80-ae56e1bea179&ias_dealId=yn5rwxe&ias_xappb=bleacherreport.com&ias_dspID=9&adsafe_par" border=0 width=1 height=1 alt=""></noscript><script type="text/javascript" src="https://pixel.adsafeprotected.com/rjss/st/2064289/79600518/skeleton.js?ias_advertiserId=3lfaxs8&ias_campId=jy6d5ob&ias_placementId=kdnemr1&ias_creativeId=ejwucnmz&ias_chanId=kargo&ias_pubId=113&bidurl=bleacherreport.com%2farticles%2f25266021-br-experts-week-9-nfl-power-rankings&ias_impId=1c0c5f2c-186a-44cc-ba80-ae56e1bea179&ias_dealId=yn5rwxe&ias_xappb=bleacherreport.com&ias_dspID=9&adsafe_par"></script>

    Creatives

    Creative Screenshot 1