Creative Details

Quality Score: 8/10

The advertisement promotes a home equity loan offered by Picatinny, highlighting its potential uses for renovations, debt consolidation, and college tuition, with a call to action to apply now.

Creative Information

CID:c2c840af-434a-4ab4-b897-f322625c321a
CRID:25_gs0cu5i2
Domain:picacreditunion.com
Seat:TTD
Size:728x90
Bid:$0.17
Timestamp:11/2/2025, 1:25:14 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/11/2025, 11:23:26 PM6.07s
    adomain_analysissuccess11/12/2025, 12:32:31 AM3.73s
    adomain_capturesuccess11/12/2025, 12:31:52 AM0.21s
    ad_rendersuccess11/11/2025, 11:23:20 PM33.36s
    brand_mappingsuccess11/11/2025, 10:33:43 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Pica Credit Union

    Size:728x90
    Data Transferred:51.80 KB
    Render Time:6.88 Seconds
    Creative Inferred IAB Categories:
    • Home & Garden (IAB10)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Mortgage Lenders and Brokers (1348)
    Domain Inferred IAB Categories:
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Banking (1337)
    • Credit and Debt Repair/Credit Reporting (1338)
    Landing Page:
    https://www.picacreditunion.com/home-equity-loans/...
    Domain:www.picacreditunion.com
    Brand:
    Pica Credit Union
    Total Ad Size:71.03 KB
    Requests Made:
    URLSize (KB)
    https://ad-resources.brandcdn.com/ad_assets/v153582557/68adc9c96a9c1_728x90_loader___763637bfall-heloc-ad-728x90.gif29.83
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=6pnpzof_izgkrym_gs0cu5i2&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.18
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=88c4b1e4-33c1-4c4b-aa94-eed8e229154c&crid=gs0cu5i2&wp=0.16891892&aid=04007e69-5a5f-4c7a-8861-64fb7e5d4b80&wpc=USD&sfe=1b38608b&puid=36ddb1f1-b05b-2ef2-b36d-ebe92a7a82af&bdc=131&tdid=&pid=nc31odz&ag=izgkrym&adv=nzus9k0&sig=1c0vTXqorFpA8RamggwyfSss5QUZaGjC7JobUWjoYVz8.&bp=0.25&cf=8408331&fq=0&td_s=nypost.com&rcats=&mste=nypost.com&mfld=2&mssi=&mfsi=&uhow=59&agsa=&rgz=07054&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Safari&rlangs=en,os&mlang=&svpid=137&did=&rcxt=Other&lat=40.861700&lon=-74.410400&tmpc=8.120000000000005&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&cc=1~KLUv_WNa1XJFNwAlCADzzjjeQB5vAM8buOsZsGMNWH8F7lg0BBCxBPI8gTx-AKoIA3bmADvmAGuJAVBcIev-AXSuUOn-AUPaATlWCMAzA-sJaOMFQPEBILEB8gJcl3iJrqkTv5nQnETX2QsUBAIM-UIT7t_S5Lcg-a2770bI1v61BeVvJWG3gvS2crBaqFgtUB-RFqKPSCtPy4xuP6kpfFo7ekLW_ViKPBYUj5VEC5ijJ8xy_08V64PE-u6ITKiewxWb1HoNg89M-_Ne49xykMNrqfSe6vVZ1pBrAyuoDAEGSYg8MflSoOxEPCdInTKUsAzAAQj8AbrJ_a8ZLgXAwYEkJWmF_4otXfIp3qrPCUpN5g..&dur=1~KLUv_SMFoCgkSuUAAFAKSCUItP0UAggBBfw8tLlKxfLhxeguq7CjcBc.&durs=OtySav&crrelr=&fpa=676&pcm=3&vc=12&said=446dec7c-46e3-4238-b65f-6b782fb4f3ca&ict=Ethernet&auct=1&im=1&mc=0974257e-63ba-47ff-86ff-3c7e1b6b378b&ev=RGoEwI8IO7nHYPTBSHWDlL4di4Pu2hti88K6P3U7yG4.&rsv=0.000177215684838325&abr=5448bf6b-56a9-4cba-80e4-a337dd6770e8&tail=10.79
    https://engage.brandcdn.com/px.png?clientid=VL_189017730_1435489770&impid=88c4b1e4-33c1-4c4b-aa94-eed8e229154c&e=hov&cnt=10.07
    https://engage.brandcdn.com/px.png?clientid=VL_189017730_1435489770&impid=88c4b1e4-33c1-4c4b-aa94-eed8e229154c&e=hv2&cnt=10.07
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=6pnpzof_izgkrym_gs0cu5i2&w=728&h=90&c=92770.04

    Advertiser Domain

    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1