Creative Details

Quality Score: 4/10

The advertisement promotes a free white paper from Lonza, encouraging users to download it to secure their position in the IND race with a rapid toxicology approach.

Creative Information

CID:cd6182ab-0f47-41b6-bef5-6cd9fa34da5e
CRID:29_679494159
Domain:fiercepharma.com
Seat:Xandr
Size:300x250
Bid:$0.14
Timestamp:11/2/2025, 1:24:11 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/11/2025, 11:20:31 PM4.66s
    adomain_analysissuccess11/12/2025, 12:30:21 AM4.25s
    adomain_capturesuccess11/12/2025, 12:30:04 AM0.18s
    ad_rendersuccess11/11/2025, 11:20:26 PM24.76s
    brand_mappingsuccess11/11/2025, 10:32:41 PM0.08s

    Analysis Results

    Ad Format: banner

    Brands: Fierce Pharma

    Sensitive:Pharmaceutical Products
    Size:300x250
    Data Transferred:1429.71 KB
    Render Time:8.46 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Business Services (1012)
    • Medical and Biotechnology (1043)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Arts & Entertainment (IAB1)
    Landing Page:
    https://fp-resources.fiercepharma.com/free/w_lonz2...
    Domain:fp-resources.fiercepharma.com
    Brand:
    Fierce Pharma
    Total Ad Size:1429.75 KB
    Requests Made:
    URLSize (KB)
    https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202511050101/pubads_impl.js601.67
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js222.95
    https://adsdkprod.azureedge.net/viewability/versions/v5.8.21/banner.js152.80
    https://securepubads.g.doubleclick.net/tag/js/gpt.js;ord=1447784049107.39
    https://tpc.googlesyndication.com/simgad/416486390247006777486.78
    https://securepubads.g.doubleclick.net/gampad/ads?pvsid=2178742700068047&correlator=3218443517041732&eid=31095715%2C83321073%2C95340253%2C95340255&output=ldjh&gdfp_req=1&vrg=202511050101&ptt=17&impl=fif&iu_parts=298443%2CAdDaptive&enc_prev_ius=%2F0%2F1%2F&prev_iu_szs=300x250&ifi=1&dids=gpt-passback&adfs=4101678664&sfv=1-0-45&click=https%3A%2F%2Flax1-ib.adnxs.com%2Fclick2%3Fe%3DwqT_3QKjAfCiowAAAAMAxBkFAQjfwIPIBhCv4fTk9LDriiMYzIuQ6JK-gcoyIPairQko7T8wuwY4AkCPhIHEAki2n35QAFoDVVNEYgNVU0RorAJw-gF43_logAHw7gWIAQGQAQKYAQWgAQKpAckCoYwHS8Q_sQESTDWzlgLCP7kBAAAAYGbmIEDBASlAFMyYAsI_yQG0zY3pCUvEP9gBnKcD4AEA8AH_AfgBAA..%2Fs%3Dbde7df5b123a46277f96f3a0a13cde918671d42a%2Fbcr%3DAAAAAAAA8D8%3D%2Fcnd%3D%25212hBirQjq0Z0fEI-EgcQCGLaffiAAKAAxAAAAAAAAAEA6CUxBWDE6NTk0OUDGSkkAAAAAAADwP1EAAAAAAAAAAFkAAAAAAAAAAGEAAAAAAAAAAGkAAAAAAAAAAHEAAAAAAAAAAHgAiQEAAAAAAADwPw..%2Fcca%3DODI3I0xBWDE6NTk0OQ%3D%3D%2Fbn%3D96112%2Fclickenc%3D&sc=1&cookie_enabled=1&cdm=echo-server.dangoldin.workers.dev&abxe=1&dt=1762903202807&lmt=1762903202&adxs=8&adys=8&biw=1920&bih=1080&isw=300&ish=250&scr_x=0&scr_y=0&btvi=0&ucis=ywo5yp7nsvq5&oid=2&u_his=2&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_sd=1&dmc=4&bc=31&nvt=1&uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.&nhd=1&url=about%3Asrcdoc&top=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F&vis=1&psz=300x0&msz=300x0&fws=260&ohw=300&topics=9&tps=9&htps=10&nt=1&psd=WzMxLFtdLG51bGwsM10.&dlt=1762903202012&idt=703&prev_scp=AdDaptive%3D7117156732&adks=3317474219&frm=23&eoidce=1&td=1&tan=7ac33981-3fa6-4093-9931-bd00fd3fefa0&tdf=265.49
    https://securepubads.g.doubleclick.net/pagead/managed/dict/m202510140101/gpt63.03
    https://pagead2.googlesyndication.com/bg/TOCvFO5frGAUu_dYJQMz6Rf6wi7NrrHIMK70wbLAQEo.js52.30
    https://tpc.googlesyndication.com/pagead/js/r20251110/r20110914/abg_lite_fy2021.js20.93
    https://ep2.adtrafficquality.google/sodar/sodar2.js19.52

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1