Creative Details

Quality Score: 6/10

The advertisement promotes the potential of cord blood stem cells in treating certain types of cancer and encourages viewers to seek more information.

Creative Information

CID:3b606de6-7a1b-43e6-a8cb-0a67be5359d2
CRID:25_l6lcldcr
Domain:generate.com
Seat:TTD
Size:320x50
Bid:$1.34
Timestamp:11/2/2025, 1:21:34 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/11/2025, 11:02:36 PM4.54s
    adomain_analysissuccess11/12/2025, 12:27:35 AM3.20s
    adomain_capturesuccess11/12/2025, 12:26:57 AM0.19s
    ad_rendersuccess11/11/2025, 11:02:31 PM22.81s
    brand_mappingsuccess11/11/2025, 10:30:14 PM0.22s

    Analysis Results

    Ad Format: banner

    Brands: Generate Life Sciences

    Sensitive:Misleading Health Claims
    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:61.57 KB
    Render Time:7.50 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Science (IAB15)
    Creative Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Family & Parenting (IAB6)
    • Health & Fitness (IAB7)
    • Science (IAB15)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Family and Parenting (1328)
    • Health and Medical Services (1378)
    • Fertility and Family Planning (1387)
    Landing Page:
    Total Ad Size:80.66 KB
    Requests Made:
    URLSize (KB)
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=k6i238m_75l1vzk_l6lcldcr&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://transparency.peer-39.com/api/init-5187o9huujq4cj0v7b1j.js?FORMAT=display&TAG_TYPE=impression&DSP_ID=1407&DSP_NAME=ttd&AUCTION_ID=0dd6ebce-e871-42f3-802e-8546f2d68985&ADVERTISER_ID=awjycsd&ADVERTISER_NAME=cooper&CAMPAIGN_ID=k6i238m&CAMPAIGN_NAME=&TARGETING_GROUP_ID=75l1vzk&CREATIVE_NAME=&CREATIVE_ID=l6lcldcr&DSP_URL=www.buzzfeed.com%2fbekoconnell%2famazing-products-happy-show&DSP_APP_ID=www.buzzfeed.com&DSP_POSTAL_CODE=76051&DSP_COUNTRY=United%20States&DSP_DEVICE_TYPE=Mobile&DSP_AD_SIZE=320x50&PUBLISHER_ID=1237&EXCHANGE_ID=kargo&DEAL_ID=&IMPRESSION_STANDARD=0&DSP_PARTNER_ID=9w1f0ko17.44
    https://ad.adsrvr.org/9w1f0ko/awjycsd/l6lcldcr_320x50.png?cb=56088113.22
    https://cdn.doubleverify.com/dvtp_src.js?ctx=818052&cmp=DV140326&sid=TTD&plc=dispview&advid=818053&adsrv=163&btreg=&btadsrv=&dvtagver=6.1.src&DVP_TTD_1=9w1f0ko&DVP_TTD_2=awjycsd&DVP_TTD_3=75l1vzk&DVP_TTD_4=k6i238m&DVP_TTD_6=kargo&DVP_HAS_VIEW=0&rtsurl=https%3A%2F%2Fenduser.adsrvr.org%2Fenduser%2Fdv%2F%3Frtb%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..%26pie%3D8.93
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=0dd6ebce-e871-42f3-802e-8546f2d68985&crid=l6lcldcr&wp=1.3393446&aid=7704d045-0b31-4c67-876d-35ab8475f5d4&wpc=USD&sfe=1b385fee&puid=0f2c277b-69e5-41b5-c66a-fd2aa46da19b&bdc=131&tdid=46857862-5e91-4726-90bf-9bc9d9c2b2ce&pid=9w1f0ko&ag=75l1vzk&adv=awjycsd&sig=1yYeBAhdGIn0g6NhLQhKos1JkYVoypBVijG8d1yOQqPs.&bp=4.46894911201374&cf=9517327&fq=0&td_s=www.buzzfeed.com&rcats=7sp,hhr,y29,zm4&mste=&mfld=2&mssi=&mfsi=&uhow=58&agsa=&rgz=76051&svbttd=1&dt=Mobile&osf=Android&os=Android120&br=WebView&rlangs=en&mlang=&svpid=1237&did=&rcxt=MobileOptimizedWeb&lat=32.937600&lon=-97.082900&tmpc=21.720000000000027&daid=&vp=0&osi=&osv=&bffi=41&mk=Samsung&mdl=SM-G970U&testid=iavc1%20&cc=1~KLUv_WNa1XJFWAANCQAjEULeQB5vAI81cNczYMcasLoF7lg0BBCxBPI8gTwNWtmJ-HCRVhQySAGRbLSGwZgIJ94ECXxhrWAhYGWtYCEAxQ9A5TVgZw6wYw6wohgAxRWy7h9A5wpf9w8YwqISgGcm1hPQxguA4gNAYgPkBbh2eS3xEl0bmLZNNjdXBRsQYMgXBt2_pclvQWK37v4bQls7vAWl3UrCbgXpbeXoaaFitUB9RFqIPiKtPN1-UlP4tHa0VrBkBWmtYMFCJUAYwJNW7g9LkceCwmIl0QLm6Amz3P9Txfogsb47qTR_Tou47TPT_rwYplsONn6_2dJaH4E15KrACvIhxJAoMh9eOQqAjcLkFsDQpj9YBuAG_DFSnbXqcFiy8VglM8GeqsupYbCV&dur=1~KLUv_WMFoCgkiAHNBACjBhYRRBBBBD6qC6iwzLzgYVO9lZNJmHgL2NGQdAzmn4yUnDLoTU0CmOSMtwCOdvPauv3Xt3fOZYe5Zwz7thTqfSusvn-PJWe1uPDih0e5zAsetv8UuyU6yjScFfwaMR6xWrGVfs5pDvVwF_ropxCuYQACF9VLP3X6RWkQJOxgmURIZzdzxPcalnoCqIKPfWsy8mp3f3yapBw.&durs=uHhrsv&crrelr=&fpa=300&pcm=3&vc=12&said=27ce77b0-177c-4d05-9a25-b391e2bca242&ict=WiFi&auct=1&us_privacy=1YNN&im=1&mc=55032f7e-c0ac-47ff-86ff-b62abe824c2a&idl=XY3007_SZjfy9QFM0feKkXHaUJaA0w-WOSN18nDc8AUxWMmz0&ev=pxLtwnga66l-h2Y26vozH3As52gXQr_Sy0g04lp_NEg.&rsv=0.00000307792281729084&abr=5b95910f-ed5b-4114-98ec-20a2ec509977&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=k6i238m_75l1vzk_l6lcldcr&w=320&h=50&c=8c420.04
    https://app.leadsrx.com/impression?at=fpkpbm94006&cid=1125899967000260&ra=169892&tz=00.04
    https://tracker.samplicio.us/tracker/7fa52023-812e-4e53-a82e-bb2abb825091/pixel.gif?sid=k6i238m&pid=75l1vzk&crid=l6lcldcr&device_id=&uid2t=&c1=Mobile&cachebuster=953519&gdpr=0&gdpr_consent=0.03
    https://transparency.peer-39.com/api/v/5187o9huujq4cj0v7b1j?FORMAT=display&TAG_TYPE=impression&DSP_ID=1407&DSP_NAME=ttd&AUCTION_ID=0dd6ebce-e871-42f3-802e-8546f2d68985&ADVERTISER_ID=awjycsd&ADVERTISER_NAME=cooper&CAMPAIGN_ID=k6i238m&CAMPAIGN_NAME=&TARGETING_GROUP_ID=75l1vzk&CREATIVE_NAME=&CREATIVE_ID=l6lcldcr&DSP_URL=www.buzzfeed.com%2fbekoconnell%2famazing-products-happy-show&DSP_APP_ID=www.buzzfeed.com&DSP_POSTAL_CODE=76051&DSP_COUNTRY=United%20States&DSP_DEVICE_TYPE=Mobile&DSP_AD_SIZE=320x50&PUBLISHER_ID=1237&EXCHANGE_ID=kargo&DEAL_ID=&IMPRESSION_STANDARD=0&DSP_PARTNER_ID=9w1f0ko0.02

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    Landing Page

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    Creative Screenshot 1