Creative Details

Quality Score: 8/10

The advertisement promotes a report by MassMutual that challenges common perceptions about the generational gap.

Creative Information

CID:	87c7d6cc-2bda-4a3f-8d1d-cc9055c796c8
CRID:	2_465_8567308
Domain:	massmutual.com
Seat:	BSW
Size:	300x50
Bid:	$1.81
Timestamp:	11/2/2025, 1:18:16 AM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/11/2025, 10:38:36 PM	5.84s
adomain_analysis	success	11/11/2025, 10:38:26 PM	5.14s
adomain_capture	success	11/11/2025, 10:38:21 PM	0.23s
ad_render	success	11/11/2025, 10:38:30 PM	9.71s
brand_mapping	success	11/11/2025, 10:27:05 PM	0.09s

Analysis Results

Ad Format: banner

Brands: MassMutual

Size:

300x50

Data Transferred:

1575.85 KB

Render Time:

8.36 Seconds

Creative Inferred IAB Categories:

Personal Finance (IAB13)
Society (IAB14)

Domain Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Insurance (1340)
Life Insurance (1343)
Retirement Planning (1350)
Financial Investment and Management Applications (1352)

Total Ad Size:

1575.89 KB

Requests Made:

URL	Size (KB)
https://cdn.doubleverify.com/dvbm.js	527.34
https://code.createjs.com/1.0.0/createjs.min.js	236.38
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js	222.95
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js	116.69
https://ad.doubleclick.net/ddm/adj/N1652709.3027484BASISDSP/B32882236.431596080;dc_ver=106.314;dc_eid=40004000;sz=300x50;u_sd=1;gdpr=0;nel=1;dvs1=1;dvs10=1;dvs11=120738;dvs12=aa4231f3-691a-4866-a515-81d7aca88bfd%2B-%2BMassachusetts%2BMutual%2BLife%2BInsurance;dvs13=747751;dvs14=WinterPine%2B2024_Display;dvs15=WinterPine_Display_3rd%2BParty%2BData_Dun%2B%2526%2BBradstreet_Awareness_CPM;dvs16=134;dvs17=109;dvs2=https%253A%252F%252Fthefoodcharlatan.com%252Feasy-potato-soup-recipe%252F;dvs3=8567308;dvs4=114819;dvs5=3093140;dvs7=6900df42000c49f003f80086;dvs8=114819;dvs9=%7BipAddress%7D;dc_adk=1703021608;ord=2xuja1;click1=https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2Fb53ca5a9e747e9a4%2Fd5cc90de29db88ca%2F6900df42000c49f003f80086%2F0%3Fr%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=SSm4oF3u.e;gcsr=m;stc=1;chaa=1;sttr=83;prcl=s	100.12
https://tagan.adlightning.com/iponweb/blocking_script.js	76.08
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://tagan.adlightning.com/iponweb/blacklist_script.js	66.44
https://ep1.adtrafficquality.google/bg/MV6IKlwdGMQEJvj2J2L6MG1DZM38r2qOinEvsRfQbD0.js	52.14
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74

Advertiser Domain

Ad Preview

Raw Ad Markup

<script src="https://tagan.adlightning.com/iponweb/blacklist_script.js" type="text/javascript"></script>
<script src="https://tagan.adlightning.com/iponweb/blocking_script.js" type="text/javascript"></script>
<script type="text/javascript">
    function createTagDetails(){
        var tagDetails = {};
        tagDetails.w = '300';
        tagDetails.h = '50';
        tagDetails.adServerDetails = {advertiserId: 'kargo', campaignId: '465', creativeId: '465_8567308', lineitemId: '0', adServer: 'dfp'};
        tagDetails.au = '0';
        tagDetails.markupInDom = true;
        tagDetails.utilizeParentInfo = true;
        var timeBase36 = Date.now().toString(36);
        var random = Math.random().toString(36).substr(2).split('')
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        return tagDetails;
    }
    var random = "" + Math.round(Math.random() * 1e8);
    var clientId = "iponweb";
    var site_id = random + "_" + clientId;
    window[site_id]={};
    window[site_id].tagDetails=createTagDetails();

    !function(){"use strict";"blocker"in window||(window.blocker=function(e,n,o,i,t){if((t=t||{}).bw){if(Math.random()<.1){var r="undefined"!=typeof btoa?btoa:String,a="https://"+clientId+"-tagan.adlightning.com",d={siteId:clientId,url:window.top.location.href,tagDetails:window[e],errorData:null,errorMethod:"missing_blocker"},c=encodeURIComponent(JSON.stringify(d)).replace(/%([0-9A-F]{2})/g,function(e,n){return String.fromCharCode("0x"+n)});!function(e){var n=window.Request,o=n&&n.prototype||{};if(navigator&&navigator.sendBeacon)navigator.sendBeacon(e);else if(window.fetch){var i={method:"GET"};"keepalive"in o&&(i.keepalive=!0),window.fetch(e,i)}else{var t=new Image(1,1);"loading"in t&&(t.loading="eager"),t.src=e}}(a+"/error?d="+encodeURIComponent(r(c)))}document.write(n)}})}();

    blocker(site_id, "<!--ADL_WRAPPED-->", false, window, {fr: true});
</script>
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    data-dcm-api-frameworks='[APIFRAMEWORKS]'
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=0'
    data-dcm-gdpr-consent='gdpr_consent='
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
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    data-dcm-param-dvs11='120738'
    data-dcm-param-dvs12='aa4231f3-691a-4866-a515-81d7aca88bfd+-+Massachusetts+Mutual+Life+Insurance'
    data-dcm-param-dvs13='747751'
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    data-dcm-param-dvs16='134'
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    data-dcm-param-dvs18=''
    data-dcm-click-tracker='https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2Fb53ca5a9e747e9a4%2Fd5cc90de29db88ca%2F6900df42000c49f003f80086%2F0%3Fr%3D'
    data-dcm-landing-page-escapes='1'>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins></div><script src="https://cdn.doubleverify.com/dvtp_src.js#ctx=29497119&cmp=DV1018025&sid=basis&plc=Basis_IM_Disp&advid=3891363&adsrv=156&btreg=&btadsrv=&tagtype=&dvtagver=6.1.src&ppid=109&auevent=6900df42000c49f003f80086&auip=172.59.220.123&aucmp=3093140&audeal=&auadid=8567308&autt=1&aubndl=&auadv=114819&c1=120738&c2=aa4231f3-691a-4866-a515-81d7aca88bfd+-+Massachusetts+Mutual+Life+Insurance&c3=747751&c4=WinterPine+2024_Display&c5=WinterPine_Display_3rd+Party+Data_Dun+%26+Bradstreet_Awareness_CPM&c6=134&RTSURL=https%3A%2F%2Fviewability-events-p2e.sitescout.com%2Fviewability%2Faid%3A6900df42000c49f003f80086%3Bcid%3A3093140%3Biid%3A3%3Bts%3A1761664834512&turl=https%3A%2F%2Fthefoodcharlatan.com%2Feasy-potato-soup-recipe%2F" type="text/javascript"></script><img src="https://pixel-sync.sitescout.com/dmp/pixelSync?nid=130&wb=1&hdid=1&us_privacy=1YNY" width="1" height="1" style="position: absolute; left: -150px;" /><script type="text/javascript" data-aid="ss-6900df42000c49f003f80086" data-adid="8567308" data-ac="true" data-daa="false" data-w="300" data-h="50" data-pp="https://privacy.basis.com/" src="https://cdn01.basis.net/assets/centro/ssac.js"></script></body></html><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=465&amp;imp=1" alt=" " style="display:none"/>